On February 19, Gravity’s latest RPG, Ragnarok Idle Adventure Plus, was officially launched in the overseas market.
The game retains the original art style of the IP while incorporating a “Idle + MMO” gameplay model, emphasizing a casual and relaxing gaming experience. This design aligns well with the current trend of "fragmented entertainment" and user preferences.
This article, based on AppGrowing's data, will analyze its advertising strategy and reveal the reasons behind its success.
Advertising Strategy Overview
According to AppGrowing data, Ragnarok Idle Adventure Plus has run a total of 22,793 ads, spanning 32 regions and 11 advertising platforms.
- Ad Formats: Interstitial ads dominate, accounting for over 55%, followed by In-Feed ads, which make up more than 36%.
- Ad Creatives: Web-based materials are the primary format, comprising over 56% of the total.
Ad Volume Peaks
Throughout February, the game maintained a daily ad volume of over 1,000 placements. In the seven days leading up to its official launch, the campaign was significantly ramped up, with daily ad placements surpassing 4,000 at its peak.
Primary Advertising Platforms
Ragnarok Idle Adventure Plus primarily leveraged Google Ads, with over 62% of its ad spend allocated to this platform, followed by Meta Ads, which accounted for more than 37%.
This is primarily because Google Ads offers a broad user base, allowing the game to precisely target its desired audience and increase ad conversion rates.
Conclusion
AppGrowing’s analysis of Ragnarok Idle Adventure Plus’s advertising strategy reveals a well-executed and diversified approach to ad placement.
We hope this article provides valuable insights to help you optimize your future ad campaigns and achieve greater success.
