At the end of last year, Century Games launched the new SLG game High Seas Hero.
The game was rolled out in early January 2024 across North America, Hong Kong, Macau, Taiwan, and other global markets, and has begun to show significant market potential.
This article, based on AppGrowing data, will analyze its advertising strategy and reveal the reasons behind its success.
Advertising Strategy Overview
According to AppGrowing data, High Seas Hero has launched a total of 6,909 ads, covering 38 regions and 10 advertising platforms.
The majority of the ads are in the form of native ads, accounting for more than 98% of the total. Regarding the ad materials, Century Games primarily uses video ads, which make up over 70% of the total ad content.
Ad Volume Peaks
In early January, High Seas Hero saw a noticeable increase in ad spending.
On January 25th, the number of ads exceeded 1,500, reaching its current peak in daily ad volume.
Over the past month, the game's ad volume has remained relatively stable, with an average of more than 1,000 ads launched per day.
Primary Advertising Platforms
High Seas Hero primarily utilizes Meta Ads, with over 97% of its ad spending allocated to this platform.
This is due to the wide user base offered by Meta Ads media. By running a large volume of ads on this platform, High Seas Hero is able to accurately target its desired user base and increase its ad conversion rate.
Conclusion
Through an analysis of High Seas Hero’s advertising strategy via AppGrowing, we can see that the game has implemented a detailed and diversified approach to ad placement.
We hope this article provides valuable insights that can help you achieve greater success in future advertising campaigns.
