Recently, Joy Net Games’s new RPG 不休旅途：繪卷世界 opened for pre-registration in Hong Kong, Taiwan, and Macau, securing the top spot on the iOS pre-registration rankings.
This article, based on AppGrowing's data, will analyze its advertising strategy and reveal the reasons behind its success.
Advertising Strategy Overview
Based on AppGrowing’s data, 不休旅途：繪卷世界 has launched 2,004 iOS ads across 19 regions and seven advertising platforms.
- Ad Format Distribution: In-feed ads dominate, accounting for over 88%, followed by rewarded videos at over 7%.
- Creative Format: Video ads make up more than 75% of the total advertising materials.
Ad Volume Peaks
Over the past month, 不休旅途：繪卷世界 has seen a significant increase in ad placements. On February 28, the game’s daily ad volume exceeded 600, marking its current peak.
Primary Advertising Platforms
不休旅途：繪卷世界 prioritizes TikTok Ads, which account for over 50% of its ad placements, followed by Meta Ads.
With over 1.5 billion monthly active users across 150+ countries, TikTok provides a vast potential market for game promotion. It enables overseas game publishers to reach global audiences, particularly younger, trend-conscious users who exhibit high engagement and spending potential.
Conclusion
AppGrowing’s analysis highlights 不休旅途：繪卷世界’s refined and diversified advertising strategy.
We hope this article offers valuable insights to help you optimize future ad campaigns for greater success.
