Mintegral is a data-driven, programmatic, and interactive advertising platform that helps clients bridge the gap among the world’s most valuable markets. Mintegral offers a one-stop mobile advertising solution for user acquisition, monetization, and creative production. Mintegral has a global reach of over 2 billion users and works with thousands of mobile developers and advertisers.
Source: AppGrowing
In this article, we will use AppGrowing to analyze Mintegral’s mobile game ads from 2021-07-20 to 2021-08-18. We will look at the following aspects:
- The top three mobile games with the highest ad volume on Mintegral
- The main countries and regions where these games advertised
- The types and features of their ad creatives
- The estimated impression of their new ads
01 The Top Three Mobile Games with the Highest Ad Volume on Mintegral
According to AppGrowing, there were 5,528 mobile games that advertised on Mintegral during the period of 2021-07-20 to 2021-08-18. These mobile games used a total of 38,261 ad creatives to create 105,129 ads.
Among them, the top three mobile games with the highest ad volume were:
I’m Not Blue Monster: Rainbow is a casual game developed by Great Arcade Games. It is based on a theory about Poppy Animation, a popular YouTube channel that features creepy videos of a humanoid character named Poppy. The game tells a story about the adventure of a girl who tries to rescue her childhood toy - Huggy Wuggy - from an abandoned toy factory. The game has various modes and challenges, such as using a GrabPack magic backpack, solving puzzles, dressing up Huggy Wuggy, and playing mini-games.
Source: AppGrowing
I’m Not Blue Monster: Rainbow had the highest ad volume on Mintegral, with 4,925 ads. The main countries and regions where the game advertised were Hong Kong SAR, India, Korea, Russia, and Mexico. The game used mainly rewarded video ads with vertical videos that showed gameplay footage and catchy slogans.
1945 Air Force: Airplane games is an action game developed by ONESOFT. It is a combat flight action game that lets players take control of a warplane and fight in various historical battles of World War II. The game has over 30 legendary WWII battle zones, over 500 challenging campaigns, over 60 historical planes from different countries, and various additional modes and features.
Source: AppGrowing
1945 Air Force: Airplane games had the second highest ad volume on Mintegral, with 11,563 ads. The main countries and regions where the game advertised were Korea, India, Hong Kong SAR, Japan, and Singapore. The game used mainly rewarded video ads with horizontal videos that showed gameplay footage and emphasized the realistic graphics and sound effects.
Crowd Evolution! is a casual game developed by Rollic Games. It is a human evolution game that lets players grow and evolve their crowd by increasing the number of people or boosting the glass doors to defeat the enemies. The game has over 30 levels with different themes and challenges.
Source: AppGrowing
Crowd Evolution! had the third highest ad volume on Mintegral, with 5,293 ads. The main countries and regions where the game advertised were France, Germany, Nigeria, United States, and United Arab Emirates. The game used mainly rewarded video ads with vertical videos that showed gameplay footage and highlighted the fun and addictive gameplay.
02 The Top Three New Ads with the Highest Impression on Mintegral
According to AppGrowing’s proprietary algorithm, the three Mintegral new ads with the highest estimated impression from 2021-07-20 to 2021-08-18 were:
- A Rewarded Video ad for Sweet Dolls: Mermaid Princess
- 2 Rewarded Video ad for Rope Master
Sweet Dolls: Mermaid Princess is a casual game developed by Moe Kittens. It is a dress-up game that lets players create their own mermaid princesses with various outfits, accessories, hairstyles, and backgrounds. The game has over 100 items to choose from and different themes to explore.
Sweet Dolls: Mermaid Princess created a Rewarded Video ad with a vertical video on Mintegral. The ad showed that many cute little girls were born from the cribs and solve puzzles. The ad also used a voice-over that sounds like a little girl's voice to introduce the game’s features and invite the viewers to download the game.
Source: AppGrowing
According to AppGrowing, this ad started appearing on Mintegral on 2021-07-27, and has currently accumulated about 116.5M impression. This ad had the highest estimated impression among all Mintegral new ads during the period.
Rope Master is an action game developed by Nomadic Bear Games LLC. It is a superhero game that lets players swing through the city with a rope and fight against criminals and villains. The game has over 50 levels with different missions and challenges, as well as various skins and weapons to unlock.
Source: AppGrowing
Two Rewarded Video ads created by Rope Master took the 2nd and 3rd most impressions with vertical videos on Mintegral. Both ads showed gameplay with animations.
Source: AppGrowing
According to AppGrowing, the 2 ads started appearing on Mintegral on 2021-07-27, and have currently accumulated about 85.1M and 71.8M impression respectively. These ads had the second and third highest estimated impression among all Mintegral new ads during the period.
