A glance at the global mobile games advertising for 2021, publishers thrive and the number of global mobile game advertisements keeps growing fast. Media buying is still the key user acquisition method for mobile game advertisers. 

Launching a new app always comes along with media buying, we need to do some research especially for apps not familiar with. How to market an app? Let's take Tiktok as a case study.

There are many opportunities in overseas markets, and as the first step to land overseas, user acquisition is the top priority. Where should you start when exploring an unfamiliar foreign market? Which overseas media platforms should be chosen? Which styles of creative are more popular? What localization adjustments should be made to the ad creative?

Over 7000 casual games have been screened out according to certain aspects: convenience to obtain, simplicity to operate for new users, lower time-consumption, and hardware.

Recently, Netflix’s popular series “Squid Game” has become the most popular episode. A group of debt-laden people were desperate, forcing to participate in six childhood games, and players who cleared the game could take away 45.6 billion won.

Gambling is illegal in most states of India, but there are games that can be played for real money. This article will introduce the top three games that pay real money in India.

According to the advertising data monitored by App Growing Global, taking Google Play as an example, after the news of the ban last year, TikTok did experience a period of rough patch in the United States, and the number of single-day ads dropped to double digits. Signs of a slight increase only appeared in late October, and the frequency of media buying of 200–300 ads per day has been maintained since then.

In these two lists, there are at least 9 games that can be confirmed coming from Chinese publishers, including Yaoji Technology, Doodle Mobile, Happy Elements and other well-known manufacturers, as well as many small and medium-sized manufacturers.

The scale of China’s online literature market reached 20.17 billion yuan in 2019, the scale of overseas markets reached 460 million yuan, and the number of overseas Chinese online literature users reached 31.935 million.

According to the data from Sensor Tower, since its launch in August 2016, global App Store and Google Play players have paid more than 3 billion dollars in Playrix “Gardenscapes