Based on data on mobile game advertising collected l in 47 regions around the world from 23 open media platforms including Facebook, AdMob, YouTube, AppLovin, Unity Ads, TikTok, Twitter, App Growing Global publishes Worldwide Mobile Games Media Buying Data Digest and explores top mobile games, categories, and advertisers in Q1 2022. 01 Global Trend of Mobile Game Advertising In Q1 2022, The overall trend of mobile games ads was stable, while non-game apps show more obvious fluctuations. Judging from the cumulative advertising volume, the ratio of mobile games and non-game apps is about 1:1.82. Among these game categories with the most ads in Q1 2022, the top 4, Role Playing, Puzzle, Casual, and Strategy, are consistent with the previous […]
AMAZE!!! is a mobile casual game developed by Crazy Labs. In this report on store intelligence, AppGrowing analyzes the marketing strategy of AMAZE!!!, including their advertising techniques and top-performing creatives. 1. Basic Information of AMAZE!!! App Name: AMAZE!!! Category: Casual Game Tags: - Developer: Crazy Labs Worldwide Release Date: Mar 20, 2019 Total ads as of today: 10,804 Check More Information about this game 2. Overall Advertising Trends of AMAZE!!! We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-09 ~ 2022-05-09 Advertising Format & Creative Type From the ads format, Playable accounts for 96.22%. In terms of ad creative type, Fullscreen Video accounts for 99.37%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-09, AMAZE!!!'s proportion of networks impressions is placed as: This game uses Mintegral and Chartboost for advertising the most. Mintegral 96.86%, Chartboost 1.43%, Unity Ads 1.04%, Vungle 0.61%, ironSource 0.06%. Source: AppGrowing 3. Top 3 Mobile Game Ad Creatives Analysis of AMAZE!!! In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that its advertising channels focus on Mintegral, and most of the game's ads format are Playable Ads. These creatives all show the in-game scenes, where the interface looks quite simple. Through the images, I can't get to know how to play exactly, so I suppose they […]
Super Ludo Multiplayer Fantasy is a mobile casual game developed by Super Ludo™ Games. In this report on ad Intelligence, AppGrowing analyzes the marketing strategy of Super Ludo Multiplayer Fantasy, including its advertising techniques and top-performing creatives. 1. Basic Information of Super Ludo Multiplayer Fantasy App Name: Super Ludo Multiplayer Fantasy Category: Casual Game Tags: - Developer: Super Ludo™ Games Worldwide Release Date: - Total ads as of today: 12,861 Check More Information about this game 2. Overall Advertising Trends of Super Ludo Multiplayer Fantasy We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-09 ~ 2022-05-09 Advertising Format & Creative Type From the ads format, In-Feed accounts for 99.99%. In terms of ad creative type, Video accounts for 81.63%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-09, Super Ludo Multiplayer Fantasy's proportion of networks impressions is placed as: This game uses Facebook for advertising the most. Facebook 25.09%, Meta Audience Network 24.97%, Instagram 24.97%, Messenger 24.97%. Source: AppGrowing 3. Top 3 Mobile Game Ad Creatives Analysis of Super Ludo Multiplayer Fantasy In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 As can be summarized from these creatives, they are very consistent in […]
Save The Pirate! Make choices! is a mobile puzzle game developed by Mauris. In this report on in game advertising android, AppGrowing analyzes the marketing strategy of Save The Pirate! Make choices!, including their advertising techniques and top-performing creatives. 1. Basic Information of Save The Pirate! Make choices! App Name: Save The Pirate! Make choices! Category: Puzzle Game Tags: - Developer: Mauris Worldwide Release Date: - Total ads as of today: 9,941 Check More Information about this game 2. Overall Advertising Trends of Save The Pirate! Make choices! We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-06 ~ 2022-05-06 Advertising Format & Creative Type From the ads format, In-Feed accounts for 99.60%. In terms of ad creative type, Vertical Video accounts for 99.60%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-07, Save The Pirate! Make choices!'s proportion of networks impressions is placed as: This game uses Meta Audience Network for advertising the most. Meta Audience Network 24.99%, Facebook 24.98%, Messenger 24.98%, Instagram 24.97%, Unity Ads 0.08%. Source: AppGrowing 3. Top 3 Mobile Game Ad Creatives Analysis of Save The Pirate! Make choices! In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that the distribution of its advertising channels is very even. These ad creatives consist of plots and characters, and every time […]
Braindom 2: Brain Teaser Games is a mobile word matching game developed by Matchingham Games. In this report on marketing intelligence, AppGrowing analyzes the marketing strategy of Braindom 2: Brain Teaser Games, including their advertising techniques and top-performing creatives. 1. Basic Information of Braindom 2: Brain Teaser Games App Name: Braindom 2: Brain Teaser Games Category: Word Game Tags: Matching Developer: Matchingham Games Worldwide Release Date: Aug 14, 2020 Total ads as of today: 30,793 Check More Information about this game 2. Overall Advertising Trends of Braindom 2: Brain Teaser Games We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-03-24 ~ 2022-04-24 Advertising Format & Creative Type From the ads format, In-Feed accounts for 97.57%. In terms of ad creative type, Image accounts for 50.51%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-04-25, Braindom 2: Brain Teaser Games's proportion of networks impressions is placed as: This game uses Instagram and Facebook for advertising the most. Instagram 26.58%, Facebook 25.36%, Meta Audience Network 24.14%, Messenger 23.50%, Admob 0.20%. Source: AppGrowing 3. Top 3 Mobile Game Ad Creatives Analysis of Braindom 2: Brain Teaser Games In this section, We're going to take a look at the current top-performing […]
Kiss of War is a mobile war strategy game developed by tap4fun. In this mobile game ads report, AppGrowing analyzes the marketing strategy of Kiss of War, including their advertising techniques and top-performing creatives. 1. Basic Information of Kiss of War App Name: Kiss of War Category: Strategy Game Tags: War Developer: tap4fun Worldwide Release Date: Dec 18, 2019 Total ads as of today: 4,323 Check more information about this game 2. Overall Advertising Trends of Kiss of War We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of […]
Latin America mobile gaming market will approach 5.1 billion US dollars approximately in 2024 and revenue occupies 48% of the gaming industry. How to seize sufficient market opportunities in Latam? In this post, we will cast a light on mobile games in Latin America, as well as local marketing strategies. Table of Contents: 1. Overview of Latin America 2. Mobile Games in Latin America 3. Local Mobile Gaming Market Strategies To get the full report of the Mobile Gaming Market In Latin America, please download it Here. 1.Overview of Latin America 1.1 Geographical Division Primarily, the continent of Latin America refers to the south region of the United States of America. In general, Latin America contains the state of Mexico, Central America, the […]
when it comes to mobile games in Southeast Asia (SEA), it has the highest mobile revenue growth in the world. How to capture the full mobile games marketing opportunity in Southeast Asia? In this post, we will take a look at major industry trends of mobile games in SEA, as well as local marketing strategies. Table of Contents: 1. Overview of Southeast Asia 2. Mobile Games in Southeast Asia 3. Local Marketing Strategies To get the full report of Mobile Games Marketing In Southeast Asia, please download it Here. 1. Overview of Southeast Asia Among the regional economic entities, Southeast Asia ranked No. 5 globally. The GDP would keep growing smoothly from the estimated year of 2016 till 2026. The amount of […]
Online global marketers know that Facebook is the essential media platform to attract traffic to apps or websites. In this guide, we’ll recommend several practical Facebook adspy tools or ad finder chrome extensions and you'll discover how to use it. Turbo Ad Finder Myad Finder Ad Library Helper Facebook Ad Library App Growing Global 1.Turbo Ad Finder What is Turbo Ad Finder extension? Turbo Ad Finder is a free Chrome extension that helps you collect your competitors' ads. When people browse a competitor's ad on Facebook, the Facebook will intelligently recommend similar ads to visitors, and media buyers will be eager to collect the ads in their demand. So, the tool of Turbo Ad Finder will do what they need. It filters regular posts on Facebook and shows the Facebook ads solely. It’s quite simple to operate or utilize. Firstly, people need to access into the Chrome web store and search for that tool. Inserting the tool into the Chrome and getting Facebook to apply the Chrome extension. Users can explicitly view the Facebook ads in the banner. While closing it, the latest feeds are displayed formally. Drawbacks or Weaknesses of Turbo Ad Finder The function does apply whether your competitors have ads in the feed prior to clicking the Show Ads Solely button. In that case, you need to spend plenty of time on scrolling Facebook consecutively. For most advertisers, the prime priority is to formulate advertising strategies, manage accounts, analyze data, and promote product operation iterations rather than spending time on scrolling pages to track the competitor ads. You might as well try to cooperate with other more efficient advertising intelligence platforms to save time or transform from the executors to strategists. 2.Myad Finder What is Myad Finder extension? Myad Finder refers to a Chrome extension tool for filtering ads, and it’s quite simple to utilize. Users need to install the chrome extension. While accessing into the Facebook website and clicking the Show Ads Solely button, the machine will start collecting the ads. Clicking the Auto-Scroll button, the application will continue gather the ads. When users click Stop button, the restored new feeds will display formally. Limits of Myad Finder Myad Finder works the in the similar mode as the Turbo Ad Finder does. They both have the limits. Users must refresh in Facebook for multiple times to view the advertisement. Indeed, the tool involves the function of Auto Scroll & Gather Ads, it’s a bit better than the tool of Turbo Ad Finder. Moreover, the platform will display those ads based on the users’ activity while accessing the Facebook and other private information accompanied with clients in their accounts. That information may refer to the age, gender, location, or the devices customers prefer to utilize while accessing the Facebook. Demonstrating a few ads represent that even if the people scroll the Facebook page constantly throughout the day, they won't see the entire ads as expected. People need to use other ad analysis tools, which are not restricted by the Facebook ad principles, to accumulate more prime creatives. 3.Ad Library Helper What is an Ad Library Helper extension? The Ad Library Helper is an easy installation Chrome extension tool. As simple as the tools above, the distinction is that users can input the keywords to search for the creatives they desire. Accompanied with the demand, users could click the favorite button without refreshing the page anymore. What are the limits of Ad Library Helper? ● The search engine function is rudimentary and incomplete, and there are only a few regions，ad positions or delivery times to filter. ● Providing services among ten countries solely. Unfortunately, France, Japan, South Korea, Singapore, and Malaysia were out of the service. ● Only Facebook, Instagram, and Messenger are available to apply the extended function. Users cannot search for advertisements from other media. It would support if they combined other tools for the cross-channel analysis. ● The longest available period is 90 days. The advertisements for the same season prior year cannot be reviewed. ● No way to sort by popularity. There would be repetitive or inefficient operations via the tool. Executors need to look for number of advertisements with no likes or no interaction and find the best material from numerous ads. ● Minor features than the formal Facebook creative library. If the persons want various search filters and more extensive media ad data, they need to apply the function, which combined with other tools, to use. 4.Facebook Ad Library What is Facebook Ad Library? The ability of the Facebook's ad library is to preview the competitor’s ad data or statistics freely. […]
With the traditional gaming market is getting saturated, games for female players might just be the next big thing to create a better gaming experience.