The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the rankings of mobile game advertising share by category this month, Casual, Puzzle, and Casino games secured the top three spots. Casino games continue to dominate in new ad placements, accounting for 36.55%, although this marks a decline from the 40.75%share observed last month. In terms of total ad volume, Puzzle and Casual games rank first and second, while Simulation games surpassed Role-Playing games to take third place. Video remains the primary creative format for global mobile game advertising, but its share has declined from 80.07% last month to 74.35% this […]

      According to SensorTower, Tencent's SLG mobile game Age of Empires Mobile saw significant revenue growth in October, ranking eighth on the global mobile game revenue growth chart with $10.7 million in revenue. According to 伽马数据（CNG）, SLG games accounted for an impressive 38.9% of revenue among the Top 100 overseas mobile games developed in China last year, vastly outperforming the second-place RPG genre at 16%. The revenue-generating capabilities of SLG games need no further emphasis. Conquering the SLG category would undoubtedly be a significant boost to Tencent Games’ global expansion. Now, Age of Empires Mobile seems to be that critical entry ticket. But what kind of game is it, and how has it managed to break through the […]

Tencent’s subsidiary Miniclip recently announced a $1.2 billion acquisition of Easybrain from Embracer Group, with the deal expected to close in early 2025. Miniclip, which joined Tencent in 2015 as a pioneer in the global casual gaming sector, has not only made significant progress in casual sports games but has also acquired over a dozen studios in recent years, greatly expanding Tencent’s footprint in the international casual gaming market. The acquired company, Easybrain, is a top-tier developer in the casual puzzle genre, specializing in Sudoku, crossword, and jigsaw puzzle games. Just recently, Easybrain announced that its mobile games have surpassed 2 billion downloads, cementing its position in the global gaming market. At first glance, the acquisition appears to be a […]

At the end of last month, 4399 launched another WeChat mini-game in the Hong Kong, Macau, Taiwan, and Southeast Asian markets. The game successfully entered Taiwan’s iOS game bestseller list, reaching a peak position of sixth. Although this game bears the name 热血大作战, it is unrelated to the WeChat mini-game 热血大作战 released by 4399 a few months ago. In fact, its counterpart is 指尖无双. With its distinctive artistic style and a hybrid gameplay combining "simulation + SLG," 指尖无双 broke into the top ten of the WeChat mini-game bestseller list back in April this year. The mainland China success of 指尖无双 and its impressive overseas performance naturally spark curiosity: how did it stand out in the fiercely competitive mini-game market? And […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for October 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In October 2024, shopping, finance, and Tools apps continued to lead the app advertising landscape in terms of app count. However, in terms of the share of newly launched apps, the leading categories were food & drink and health & wellness categories. Entering the year-end promotional period, overall ad volume for shopping apps surged, surpassing 5 million ad groups. Ranking second to fifth in ad volume were food & drink, entertainment, Tools, and finance categories. Regarding ad formats and video lengths, image-based ads saw an increased share this month, […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In October, the category distribution of ad placements for mobile games ranked Puzzle, Casual, and Casino games as the top three in terms of active ad placement. Notably, the Casino category saw a continued rise in new app ads, now accounting for 40.75% of new placements this month. In terms of total ad volume, Casual, Puzzle, and Role-Playing games remained the top three categories. Looking at ad format types and video length distribution, video-based creatives continued to dominate mobile game ads this period, rising to 80.07% of total ad placements.Video lengths were […]

In September, a mobile game called Capybara Go! has been launched in a few markets and has achieved good results in some Southeast Asian markets, successfully breaking into the Top Grossing iOS Games 10 in both Vietnam and Singapore. Since its exposure, Capybara Go! has attracted significant attention in the industry, not only for the product's own performance but also because of the manufacturer behind it, Habby, which has launched several hit casual games. By the way, the R&D studio behind Capybara Go! is Gorilla Games, the same team that brought us Archero and Survivor!.io. Archero helped Habby establish its reputation in the industry after only a year of existence, while Survivor!.io once again refreshed the industry's perception of Habby […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for September 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In September 2024, the top three categories for active apps in remained Shopping, Finance, and Tools. However, the top three categories for newly launched apps were Health & Fitness, Food & Drink, and Lifestyle. While dominant mainstream categories continue to focus on stable customer acquisition for already-launched products, niche categories are seeing more new products entering the market. In terms of ad volume, the Shopping category maintained a commanding lead, with ad volume further growing to nearly 5 million. The top 2-5 categories in ad volume were Entertainment, Tools, […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In September 2024, the top three categories for mobile game advertising remained consistent: Casual, Casino, and Puzzle. Among them, Casino games continued to aggressively release new titles, with new advertising campaigns accounting for 32.19% of the total in September. The top three categories in terms of ad volume were Casual, Puzzle, and Role-playing Games. After deduplication, the number of creative assets for Casual and Puzzle games were quite similar. The majority of the advertising materials for overseas mobile games in this period were video-based, accounting for 79.46%. Most of the videos were […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for August 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In August 2024, the top three app categories in terms of app share in global ad placements remained Shopping, Finance, and Tools, consistent with July's data.  The top three newly placed apps for the month were in the Business, Food & Drink, and Health & Fitness categories, reflecting the continued activity of niche products in the "new arrivals" trend. In terms of ad volume, Shopping maintained a clear lead, with ad volume surging to 4 million, further widening the gap with other categories. The number of de-duplicated creative assets […]