Dream Games’ Match-3 game Royal Kingdom officially launches globally after over a year of testing.
Royal Kingdom is the sequel to Royal Match, which has generated nearly $4 billion in revenue.
This article analyzes its ad placement strategy using data from AppGrowing to uncover the factors behind its success.
Advertising Strategy Overview
According to AppGrowing, Royal Kingdom has run 10,004 ads across 28 regions and 10 ad platforms. In the past month alone, the game deployed 1,046 ads, with the daily peak reaching over 550 on October 22.
- Rewarded videos accounted for over 43% of total ads, followed by In-Feed ads at 28%.
- Regarding ad formats, video content dominated, making up over 84%.
Peak Advertising Activity
From May to early June last year, Royal Kingdom saw a significant increase in ad placements, surpassing 1,000 daily ads.
However, the volume later declined. This October, in the lead-up to its global launch, ad placements surged again, averaging over 400 ads per day prior to release.
Key Advertising Platforms
The game primarily utilized Google Ads, which accounted for over 49% of its placements, followed by Meta Ads at 42%.
These platforms were chosen for their extensive user bases.By leveraging these two platforms, Royal Kingdom effectively targeted its audience and improved conversion rates.
Conclusion
AppGrowing’s analysis of Royal Kingdom reveals its meticulous and diversified advertising approach.
We hope this case study provides valuable insights to help you achieve greater success in future ad campaigns.
