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Monthly Report

Temu by Pinduoduo Surpassed SHEIN to Win in Marketing - Nov 2023 Global Mobile App Advertising Review

Here is AppGrowing's analysis of the global mobile App advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Global App Ad Volume and App Volume remain high scale in November. For the first 3 weeks, ad volume was at 3M+ and App volume stayed above 30K. Creative volume was steady, at 700K+ per week. On a single day, consistent with mobile game's, the peaks of App Ad Volume and App Volume both appeared in the early days of the month, with November 1st being No. 1 for both, at 2.23M+ and 33,674, respectively. By region, the Top 3 in terms of Ad Volume are North America, Latin […]

2023年12月18日 0Comments 1522Browse 0Like App Growing Global Read more
Advertising Analysis

ReelShort Overtakes TikTok in U.S. iOS Downloads. A Global Explosion in Short drama Marketing?

This year, the short drama market is growing faster than expected. In China's mainland, 《完蛋!我被美女包围了(Love Is All Around)》 became a dark horse in the form of "short dramas + game". In global market, with the emergence of several popular short dramas, the topic of "short drama marketing" has been on the rise, which is reminiscent of the "global Internet literature marketing" in 2021. As a professional global mobile marketing strategy platform, AppGrowing has witnessed the wave of global internet literature marketing. Recently, we have observed the strong trend of a group of short drama apps. AppGrowing data shows that ReelShort of Crazy Maple Studio, which is is a participant of COL Group, recently topped the USA iOS Entertainment Free Chart, […]

2023年11月21日 0Comments 4003Browse 0Like App Growing Global Read more
Mobile Game Analysis

Funtap's New Strategy Mobile Game Lục Giới AFK Sweeps Vietnam with Youthful Short Video Ad Strategy

Released on September 12 and immediately topping the Vietnamese App Store and Google Play Top Free, the new mobile game Lục Giới AFK from local leading publisher Funtap is a Chinese fantasy strategy game with Idle gameplay. According to AppGrowing, its massive and consistent ad campaign is characterized with a youthful short video marketing strategy. Source: AppGrowing   01 How does Funtap Mine Innovation in Traditional Mythological Themes?   When it comes to Funtap's Chinese Fantasy games, some gamers may feel a lack of novelty. After all, the theme has absolutely ruled in the past offerings of the publisher, which runs on the path of mainly MMORPGs. But this time, it might try to show something new. The first thing […]

2023年9月26日 0Comments 1901Browse 0Like App Growing Global Read more
Data Reports

Short Video App: How to Deploy Operation & Advertising Strategies on A Global Basis?

According to the advertising data monitored by App Growing Global, taking Google Play as an example, after the news of the ban last year, TikTok did experience a period of rough patch in the United States, and the number of single-day ads dropped to double digits. Signs of a slight increase only appeared in late October, and the frequency of media buying of 200–300 ads per day has been maintained since then.

2021年9月16日 0Comments 4555Browse 0Like App Growing Global Read more
   
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