Developed by Florere Game, Last Z: Survival Shooter is a 4X title that began gaining traction in the U.S. market in May. Its ranking on the iOS top-grossing chart has climbed steadily, now securing a spot in the top 10. Leveraging AppGrowing’s data, we analyze the game’s advertising strategy in detail. Advertising Overview According to AppGrowing, Last Z: Survival Shooter has launched 15,343 ads across 74 regions and 10 ad platforms. In terms of format, in-feed ads dominate with over 80%, followed by native ads at nearly 8%, and rewarded video ads at around 7%. Creative assets are overwhelmingly video-based, with videos making up over 90% of all creatives. Among these, standard video accounts for under 3%, while vertical video […]