Here is an analysis of the global non-gaming App user acquisition marketing trends for March 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In March 2025, Shopping, Tools, and Finance remained the top three app categories by share of active ad campaigns in global markets, mirroring the trends observed in February. Notably, Tools reclaimed the top spot in terms of new app launches, accounting for 13.55% of all new entries, while Entertainment also saw strong momentum, surpassing the 10% mark. In terms of advertising volume, Shopping apps continued to dominate, with their total ad impressions increasing further. They were followed by Entertainment, Tools, Travel, and Life apps—suggesting a broader surge in ad […]

The following analysis of mobile games marketing trends for March 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. According to AppGrowing, casual, puzzle, and casino games remained the top three categories by share of mobile games advertising in March. Among newly launched titles, casino games led the pack with 34.62% of all new ad campaigns, followed by casual games at 22.09%. In terms of ad volume, both casual and puzzle games saw more than 1.2 million ads deployed, ranking first and second respectively. Notably, action games overtook strategy titles to break into the top five. Video creatives continued to dominate ad formats, accounting for 74.93% of all ads, while image […]

Last month, IYAGAME launched pre-registration for its prison-themed simulation + 4X mobile game, Lands of Jail, across Hong Kong, Macao, Taiwan, Japan, and South Korea. According to AppGrowing’s "Top Pre-Register" ranking, the game secured 2nd place on the App Store and 1st place on Google Play, demonstrating strong pre-launch momentum. Advertising Strategy Analysis Advertising Performance Based on AppGrowing data, Lands of Jail has deployed a total of 2,355 ad creatives, spanning 35 regions and 6 ad platforms. The majority of ads are In-Feed, accounting for over 95% of the total. In terms of creative formats, images make up 51%, while vertical videos account for 46%, achieving a relatively balanced mix between static and video content. Advertising Volume Peaks The game […]

In the latest global revenue rankings for Chinese mobile game publishers released by Sensor Tower, Leniu Games made its debut at No. 27. Leniu Games has long been associated with aggressive user acquisition, but as the mobile internet dividend fades, the company has actively joined the sweeping wave of transformation. Globalization is one of the key themes of this transformation. However, in previous years, Leniu Games had little presence in the global market—until now, when a single title propelled it to No. 27 on the list. 01.Breaking New Ground with a Single Product I9: 인페르노 나인 (hereafter referred to as I9) was the key driver behind Leniu Games' recent success. Not only did it break into the fiercely competitive South […]

On March 27, 37 Interactive Entertainment launched a hybrid "simulation + 4X" mini-game, 時光大爆炸, in the Hong Kong, Macau, and Taiwan markets. This game has performed well in mainland China, having ranked among the top five best-selling WeChat mini-games. Currently, it has also broken into the top five free game rankings across Hong Kong, Macau, and Taiwan. This article will analyze its advertising strategy based on data from AppGrowing. Advertising Strategy Overview According to AppGrowing data, 時光大爆炸 has launched a total of 3,323 ads, spanning 12 regions and 8 advertising platforms. Ad Formats: In-Feed ads account for over 72% of the total, followed by Interstitial ads at over 10%. Ad Creatives: Image-based creatives dominate, making up over 54% of the total. […]

In 2024, the global mobile advertising market steadily advanced amidst challenges and opportunities. Publishers generally faced concerns over traffic and revenue due to the slowdown in global market growth. At the same time, their various attempts to break through this anxiety have given rise to new market trends. For mobile games, mini-games continued to gain traction, reshaping the existing landscape of the global mobile gaming market. The rise of W2A (Web to App) advertising, along with the further application of AIGC in both gameplay content and ad marketing, has provided publishers with new strategies to overcome traffic concerns. For non-gaming apps, the rise of short drama apps and AI applications contributed to an overall positive growth trend in the number […]

On February 19, Gravity’s latest RPG, Ragnarok Idle Adventure Plus, was officially launched in the overseas market. The game retains the original art style of the IP while incorporating a “Idle + MMO” gameplay model, emphasizing a casual and relaxing gaming experience. This design aligns well with the current trend of "fragmented entertainment" and user preferences. This article, based on AppGrowing's data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, Ragnarok Idle Adventure Plus has run a total of 22,793 ads, spanning 32 regions and 11 advertising platforms. Ad Formats: Interstitial ads dominate, accounting for over 55%, followed by In-Feed ads, which make up more than 36%. Ad Creatives: […]

The following analysis of mobile games marketing trends for February 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In this period's ranking of global mobile game advertising distribution by category, casual, puzzle, and casino games secured the top three positions. In terms of new apps, casino games led with a 31.76% share, followed by casual and arcade games. Additionally, adventure and puzzle genres also saw new ad proportions exceeding 10%. Casual and puzzle games continued to dominate in ad volume, claiming the top two spots, while RPGs reclaimed the third position on the leaderboard. Video remains the dominant ad format, accounting for 72.38% of all materials, with image ads making […]

According to Sensor Tower data, as of the end of February, Whiteout Survival, the 4X strategy mobile game from Century Games, has surpassed $2 billion in cumulative global revenue. With the game's second anniversary approaching, this article will analyze its advertising strategy based on AppGrowing data, uncovering the key factors behind its success. Advertising Strategy Overview According to AppGrowing, Whiteout Survival has launched 425,176 ads across 54 regions and 17 advertising platforms. Playable ads dominate the strategy, accounting for over 55% of total placements. Rewarded video ads follow, making up more than 14% of the total share. HTML-based creatives are the most commonly used format, comprising over 68% of the ad materials. Ad Volume Peaks During the anniversary celebration, Whiteout […]

Recently, Joy Net Games’s new RPG 不休旅途：繪卷世界 opened for pre-registration in Hong Kong, Taiwan, and Macau, securing the top spot on the iOS pre-registration rankings. This article, based on AppGrowing's data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview Based on AppGrowing’s data, 不休旅途：繪卷世界 has launched 2,004 iOS ads across 19 regions and seven advertising platforms. Ad Format Distribution: In-feed ads dominate, accounting for over 88%, followed by rewarded videos at over 7%. Creative Format: Video ads make up more than 75% of the total advertising materials. Ad Volume Peaks Over the past month, 不休旅途：繪卷世界 has seen a significant increase in ad placements. On February 28, the game’s daily ad volume exceeded 600, marking its current […]