In 2019, Leyi launched the SLG game "West Game," set in the American Westward Expansion era. With its differentiated theme and mature operations, the game quickly attracted a large number of users. As of now, the game has accumulated approximately 27 million downloads and generated over 1.4 billion yuan in revenue. However, since "West Game," Leyi seems to have hit a growth bottleneck. Despite the company's ongoing high-frequency testing of various SLG new games, it has failed to find a product capable of succeeding "West Game" and taking on the company’s revenue banner. Recently, AppGrowing observed that Leyi has launched the sequel to the "West Game" IP, "West Game II," which officially entered public beta on September 21. The data […]

If we were to rank the most popular gameplay styles of the year, "Loot & Extract" would undoubtedly be among the top. The impressive data from "Delta Force" with daily active users surpassing 30 million, alongside "Escape from Duckov" achieving a million evacuations, consistently confirms that this genre is in a period of explosive growth. What’s particularly noteworthy is that "loot & extract" is breaking the boundaries of traditional shooting games, beginning to penetrate the heavy category of SLG. Recently, AppGrowing observed that an increasing number of SLG developers are gravitating towards "Loot & Extract" gameplay. For instance, FunPlus launched "Bone War" last month, integrating a "top-down shooting + loot & extract" model similar to that in "Escape from Duckov," […]

The following analysis of mobile games marketing trends for November 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the ranking of overseas mobile game advertising by category, casino, casual, and puzzle games occupy the top three spots. Among new app releases, casino games maintain the lead, accounting for 46.26%. Casual games come second, with over 30.00% of new app releases. Notably, although the overall number of arcade game ads is relatively small, new arcade apps constitute 19.11%, ranking third. The top three in advertising volume are puzzle, casual, and role-playing games. However, when considering creative material count after de-duplication, casino games surpass role-playing titles. In terms of Ad Creative […]

In recent years, South Korea's influence in the global anime-style games market has gradually increased, with several high-performing titles emerging, such as "Goddess of Victory: NIKKE" and "Limbus Company." Among them, SmileGate's "Epic Seven" stands out particularly, as it has remained at the top of the Korean Google Play IAP charts since its launch in 2018, according to data from AppGrowing. Source:AppGrowing Last month , SmileGate's new title "Chaos Zero Nightmare", launched in multiple regions worldwide.On its launch day, the game topped the iOS free charts in multiple countries including the U.S., Japan, and South Korea. Within just ten days of release, "Chaos Zero Nightmare" is expected to generate over $10.95 million in revenue. Source:AppGrowing Game producer mentioned in a […]

The following analysis of mobile games marketing trends for September 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms.In the ranking of overseas mobile game advertising by category, casino, casual, and puzzle games occupy the top three spots. Among new app releases, casino games maintain the lead, accounting for 53.85%. Casual games come second, with nearly 27.31% of new app releases. puzzle games account for 16.76%. Notably, although the overall number of arcade game ads is relatively small, new arcade apps constitute 22.46%, surpassing puzzle titles. The top three in advertising volume are puzzle, casual, and role-playing games. However, when considering creative material count after de-duplication, strategy games surpass action titles. […]

"Foreign players are learning Song Dynasty history through the game." Since its global launch on November 7, NetEase's MMORPG "Sword of Justice" has generated trending discussions across major social media platforms worldwide. In the game, players explore the Hongqiao Bridge in Bianjing, experiencing the scenery of 'Qingming Shanghe Tu'. Through interactive storylines, they also engage with classical Chinese poetry. This international release has successfully introduced traditional Chinese cultural elements and aesthetic values to global gaming audiences. From the very first day of launch, the game dominated charts in multiple countries, topping the free sections of App Store and Google Play in Japan, Thailand, Malaysia, and other nations.   01. Light Character Progression + Heavy Social Interaction As a highly culturally […]

The following analysis of mobile games marketing trends for September 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms.In the ranking of overseas mobile game advertising by category, casual, entertainment, and puzzle games occupy the top three spots. Among new app releases, entertainment games maintain the lead, accounting for 48.11%. Casual games come second, with nearly 29.67% of new app releases. puzzle games account for 18.72%. Notably, although the overall number of arcade game ads is relatively small, new arcade apps constitute 24.09%, surpassing puzzle titles. The top three in advertising volume are casual, puzzle, and role-playing games. However, when considering creative material count after de-duplication, puzzle games surpass casual titles. […]

At the end of last month, Destiny: Rising made its global debut, immediately claiming the No.1 spot on the U.S. iOS download chart and peaking at No.22 on the top-grossing list. Seven years have passed since NetEase invested $100 million in Bungie in 2018 and announced a new joint project. In that time, the mobile shooter landscape has been largely dominated by incumbents. Why, then, has Destiny: Rising managed to shake up the market—and what does this breakthrough mean for NetEase? 01.Why Destiny: Rising Stood Out Part of the success lies in the strength of the Destiny IP. The original Destiny launched in 2014 with first-day sales reaching $500 million, while Destiny 2 became the best-selling U.S. title of 2017 […]

Recently, Acecraft: Sky Hero broke into the upper ranks of the U.S. iOS download charts. The title is published by Moonton, best known globally for Mobile Legends: Bang Bang. What sets Acecraft: Sky Hero apart is its distinctive retro rubber hose animation style, a visual choice rarely seen in today’s mobile market. This article draws on AppGrowing data to examine the game’s advertising strategy. Advertising Overview According to AppGrowing, the Android version of Acecraft: Sky Hero launched a total of 13,255 ads, spanning 74 regions and 13 platforms. In-Feed ads dominated placements with over 56%, followed by Rewarded Video (21%) and Native (11%). From a creative perspective, videos made up nearly 69%, including 23% standard video and 45% vertical video, […]

Destiny: Rising is a sci-fi RPG shooter mobile title jointly developed by NetEase and Bungie, based on the Destiny IP and set in a parallel timeline during the post-Dark Age. The game launched its first closed Alpha test on November 1, 2024, and was officially released worldwide on August 27, 2025. This article draws on AppGrowing data to analyze Destiny: Rising’s advertising strategy. Advertising Overview According to AppGrowing, the Android version of Destiny: Rising ran a total of 1,829 ads, spanning 26 regions and 11 platforms. In-Feed ads accounted for over 71%, followed by Rewarded Video (17%) and Native (6%). In terms of creative format, videos made up nearly 80%, with standard video ads exceeding 40% and vertical video close […]