AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
advertise mobile games
Monthly Report

January 2025 Mobile Game Advertising Review:Envoy's Advertising Spend Soaring By 4288.16%

The following analysis of mobile games marketing trends for January 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the rankings of mobile game advertising share by category this month, casual, puzzle, and simulation games ranked in the top three. Casino games maintain the highest new advertising share, reaching 38.4%.Other mid-core categories such as casual, puzzle, adventure, arcade, and card games also have a new advertising share of over 10%. Regarding ad volume, casual and puzzle games ranked first and second, with a small difference in their advertising volumes. Strategy games showed a significant increase in ad volume, surpassing simulation and RPG games to secure a spot in the top […]

2025年2月28日 0Comments 261Browse 0Like weng, zitao Read more
brief

Vizta Games' New Strategy Game Strategy Analysis | AppGrowing

At the end of last year, Vizta Games launched its new strategy game Magic Chess: Go Go in multiple regions worldwide. Over the past week, the game has surpassed 6.45 million downloads on Google Play, ranking second in the Google Play download charts. This article, based on AppGrowing's data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview According to AppGrowing's data, the Android version of Magic Chess: Go Go ran 20,584 ads across 13 regions and 10 advertising platforms. The ads were primarily Rewarded Video ads, making up more than 36% of the total, followed by Interstitial ads, which accounted for over 32%. In terms of creative materials, video ads were predominant, comprising […]

2025年2月27日 0Comments 313Browse 0Like weng, zitao Read more
Mobile Game Analysis

How Did Tencent Games Perform Over The Past Year?

A year ago, at Tencent's annual staff meeting, Chairman Pony Ma criticized the gaming business for "resting on its laurels." Just one year later, this assessment has transformed into "a very impressive achievement." The overseas business has been emphasized once again, and it was revealed that Tencent's share of overseas game revenue is now close to half of its domestic business. In 2019, Tencent began accelerating its steps toward global expansion. Last year, the overseas gaming business was even seen as the company's biggest hope for internationalization. This year, Pony Ma once again gave positive feedback on the overseas business. 01.New and Old Products Jointly Pushed Revenues to New Highs According to the released financial reports, Tencent's overseas gaming business […]

2025年2月21日 0Comments 352Browse 0Like weng, zitao Read more
brief

Century Games' New SLG Game Strategy Analysis | AppGrowing

At the end of last year, Century Games launched the new SLG game High Seas Hero. The game was rolled out in early January 2024 across North America, Hong Kong, Macau, Taiwan, and other global markets, and has begun to show significant market potential. This article, based on AppGrowing data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, High Seas Hero has launched a total of 6,909 ads, covering 38 regions and 10 advertising platforms. The majority of the ads are in the form of native ads, accounting for more than 98% of the total. Regarding the ad materials, Century Games primarily uses video ads, which make up over 70% […]

2025年2月20日 0Comments 251Browse 0Like weng, zitao Read more
Mobile Game Analysis

An SLG Filled With "AI - generated beauties" Is Making Rapid Progress On The US iOS Best - selling Chart

The theme is often the key to breaking through in SLG games. Some seemingly unconventional themes can sometimes achieve unexpected success, such as the "mafia" themes in two SLG games, Mafia City and The Grand Mafia by YoTa Games, or the "ant" theme SLG The Ants: Underground Kingdom by StarUnion. Last November, Tap4Fun launched Top Girl, which also features a highly eye-catching theme — girl groups. Not only that, the characters of these girl groups are also generated by AI. After launching, Top Girl demonstrated strong market competitiveness. By the end of November, it had made its way into the top 200 on the U.S. iOS game revenue charts, and now it has climbed to around the top 100. Tap4Fun […]

2025年1月24日 0Comments 1036Browse 0Like weng, zitao Read more
brief

Lilith Games' New SLG Palmon: Survival Strategy Analysis | AppGrowing

At the beginning of the year, Lilith Games' SLG Palmon: Survival entered its soft launch phase in select regions. The game is officially described as an open-world survival and crafting simulation game, but in essence, it is a 4X strategy game that integrates various gameplay elements such as pet capturing and simulation management. This article will analyze its advertising strategy based on data from AppGrowing, revealing the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, Palmon: Survival ran a total of 1,753 ads, covering 33 regions and 8 ad platforms. The majority of these ads were native ads, accounting for over 69%. In terms of ad creatives, video ads were the dominant format, making up over 49% […]

2025年1月23日 0Comments 424Browse 0Like weng, zitao Read more
brief

NetEase's MMORPG Justice Online Strategy Analysis | AppGrowing

In late November last year, NetEase's MMORPG Justice Online was launched in Hong Kong, Macau, and Taiwan, performing impressively and even breaking into the top three on Taiwan’s iOS game revenue charts. This article leverages data from AppGrowing to analyze its advertising strategies and uncover the reasons behind its success. Advertising Strategy Overview According to AppGrowing, Justice Online ran a total of 5,329 ads, covering 27 regions and 11 ad platforms. The majority of these were native ads, accounting for over 72% of the total. As for ad creatives, the game primarily relied on video formats, which made up over 59% of all materials. Ad Volume Peaks In late October last year, ad spending for Justice Online increased significantly, peaking […]

2025年1月5日 0Comments 1518Browse 0Like weng, zitao Read more
brief

Dream Games's Match 3 Game Royal Kingdom Strategy Analysis | AppGrowing

Dream Games’ Match-3 game Royal Kingdom officially launches globally after over a year of testing. Royal Kingdom is the sequel to Royal Match, which has generated nearly $4 billion in revenue. This article analyzes its ad placement strategy using data from AppGrowing to uncover the factors behind its success. Advertising Strategy Overview According to AppGrowing, Royal Kingdom has run 10,004 ads across 28 regions and 10 ad platforms. In the past month alone, the game deployed 1,046 ads, with the daily peak reaching over 550 on October 22. Rewarded videos accounted for over 43% of total ads, followed by In-Feed ads at 28%. Regarding ad formats, video content dominated, making up over 84%. Peak Advertising Activity From May to early June last year, […]

2024年12月14日 0Comments 1061Browse 0Like weng, zitao Read more
Monthly Report

November 2024 Mobile Game Advertising Review:Infinity Nikki Surpasses 30 Million Global Pre-Registrations

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the rankings of mobile game advertising share by category this month, Casual, Puzzle, and Casino games secured the top three spots. Casino games continue to dominate in new ad placements, accounting for 36.55%, although this marks a decline from the 40.75%share observed last month. In terms of total ad volume, Puzzle and Casual games rank first and second, while Simulation games surpassed Role-Playing games to take third place. Video remains the primary creative format for global mobile game advertising, but its share has declined from 80.07% last month to 74.35% this […]

2024年12月13日 0Comments 1161Browse 0Like weng, zitao Read more
brief

Papergames' Open-World Game Infinity Nikki Strategy Analysis | AppGrowing

The open-world game Infinity Nikki by Papergames has launched in multiple regions globally. According to Papergames reports, Infinity Nikki garnered over 30 million global pre-registrations before its release. This article leverages data from AppGrowing to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy Overview Based on AppGrowing data, Infinity Nikki has deployed 724 ads across 29 regions and 9 advertising platforms. Over the past week, it ran 273 ads, with the daily peak occurring on October 21, when ad placements exceeded 198. Rewarded video ads dominated, accounting for over 44% of total ads, followed by in-feed ads at over 32%. Regarding ad format, Infinity Nikki primarily relied on video, which comprised more than 88% of […]

2024年12月6日 0Comments 1750Browse 0Like weng, zitao Read more
12345…6
   
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Advertising Strategy Analysis of Seven Knights Re:BIRTH | AppGrowing April Revenue Soars 342%: Lands of Jail Emerges as a New Dark Horse in the Sim-Management + 4X Genre Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowing Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year April 2025 Non-gaming App Advertising Review Kakao Games's MMORPG ODIN:VALHALLA RISING Strategy Analysis | AppGrowing
Short Drama Upstart Breaks 10M MAUs and $100M Revenue in Half a Year“开监狱”月流水破千万,SLG再添一匹黑马(文末赠送高转化素材合集)从研发到营销全方位干货分享,一键触达AI 产品全球化新风向Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowingAppGrowing 4 月海外小说作品 & 应用洞察HABBY's New Game Wittle Defender Strategy Analysis | AppGrowing
August 2024 Mobile Game Advertising Review: Lilith's AFK Journey Tops Bestseller Charts in Several Asian Markets Whiteout Survival Surpasses $2 Billion in Global Revenue | AppGrowing Data Report | Creative & Strategic Trends in Global Mobile Advertising(2025Q1) Zen Match | Mobile Game Ad Analysis October 2024 Non-gaming App Advertising Review Vizta Games' New Strategy Game Strategy Analysis | AppGrowing
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.