AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
Advertising Analysis
Monthly Report

August 2024 Non-gaming App Advertising Review:Active Ad Placements for Health & Fitness Apps, Analysis of Popular AI+Companionship App Placements

Here is an analysis of the global non-gaming App user acquisition marketing trends for August 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In August 2024, the top three app categories in terms of app share in global ad placements remained Shopping, Finance, and Tools, consistent with July's data.  The top three newly placed apps for the month were in the Business, Food & Drink, and Health & Fitness categories, reflecting the continued activity of niche products in the "new arrivals" trend. In terms of ad volume, Shopping maintained a clear lead, with ad volume surging to 4 million, further widening the gap with other categories. The number of de-duplicated creative assets […]

2024年9月20日 0Comments 2437Browse 0Like weng, zitao Read more
brief

Lilith Games ' RPG Game AFK Journey: Advertising Strategy Analysis | AppGrowing

AFK Journey, an RPG developed by Chinese publisher Lilith Games, has recently achieved notable success in multiple global markets. This article uses data from AppGrowing to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy According to AppGrowing, AFK Journey has launched a total of 21,856 ads across 50 regions and 14 ad platforms. Between August 1 and August 30, 2024, the game ran 8,642 ads, with a significant focus on in-feed ads, which made up 60% of the total. In-feed ads are advantageous because they seamlessly integrate into users' browsing experience, enhancing both click-through and conversion rates. This choice of ad format is likely due to its effective performance on mobile devices, especially on social […]

2024年8月30日 0Comments 1114Browse 0Like weng, zitao Read more
Data Reports

AppGrowing White Paper: A Review of Mobile Game Advertising in 2024 Q1

In the fast-paced world of mobile gaming, where user attention is a scarce resource, the art of advertising has become as crucial as the games themselves. At AppGrowing, we've been closely monitoring these trends, illuminateing the path for developers and marketers alike, and guiding them through the labyrinth of modern advertising strategies. AppGrowing's latest white paper, "Strategy and Creativity on Mobile Game Advertising 2024 Q1", distills the essence of what's working, what's new, and what's next in mobile game advertising. In this article, we'll share a glimpse into our findings and how they can empower your marketing efforts.   Click to Access the Full PDF The Hybrid Casual Revolution The hybrid casual game is emerging as a powerhouse in the […]

2024年5月14日 0Comments 2610Browse 0Like App Growing Global Read more
Data Reports

August 2023 Global Mobile Game Advertising Review - Matchingham Games Returned to Top1, New RPGs' Pre-registrations Kicked off

According to AppGrowing, the Advertising Volume and App Volume of the Global Mobile Game Market declined in August. In terms of the proportion of the two, Chinese developers remained steadily heavy advertising, occupying 4 seats among the Top 10 Developers. Here is AppGrowing's analysis of the global mobile game advertising markets in August 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In August 2023 the App Volume was 19742, down 13.3% MoM. The Ad Volume was 2.9M+ and Creative Volume was 770K+, down 27.8% from July. From a single day perspective, the peaks of Ad Volume and App Volume appeared in Week 1, with August 3rd being the highest of […]

2023年9月20日 0Comments 2024Browse 0Like App Growing Global Read more
Data Reports

July 2023 Global Mobile Game Advertising Review - Matchingham Games & Playrix Held on to the Top

Compared with the gradually rebounded H1 2023 ad market, the first month into H2 saw an overall downward trend in global mobile game advertising, with publisher's intention to advertise weakening. According to AppGrowing, the volume of ad and app of global mobile games decreased significantly in July, with the former dropping by 14.4% MoM. However, leading publishers and games were not seriously affected, and continued heavy advertising. Matchingham Games, Playrix, Lilith Games, IGG, NetEase, and other well-known publishers having games in the Top 15 by ads. For pre-registrations, a number of mobile games from China made the list, such as XD Games' 《鈴蘭之劍:為這和平的世界(Sword of Lily of the Valley: For This Peaceful World)》. Here is AppGrowing's analysis of the global mobile […]

2023年8月16日 0Comments 1933Browse 0Like App Growing Global Read more
Mobile Game Analysis

"Doge Ads" are back? Glaciers Game, with $300 Million revenue, tripled its marketing expenses in Q1 2023

According to the April 2023 Global Mobile Game Advertising Review by AppGrowing, Glaciers Game's 超能世界(Super World) took the 1st in App Store ad ranking and 11th in Google Play, with a significant increase in advertising. Since 2022, Glaciers Game has been the "dark horse" in the industry. With weirdly hot "Doge Ads", Glaciers Game's X-hero has been revitalized after 2 years of release, and has not only reached the top of the app store in several countries/regions, but also contributed over 120 million in revenue, accounting for 46.21% of Glaciers Game's gaming revenue. The success of X-hero has proven the viability of the "Non-Core Gameplay + Doge" advertising strategy. Glaciers Game rapidly scaled up the replications, as represented by the […]

2023年5月26日 0Comments 2393Browse 0Like App Growing Global Read more
Monthly Report

Mobile App Advertising Trends Analysis: Chinese Developers Including SHEIN Topped the Most Advertised Developer Ranking [April 2023 Global Mobile App Advertising Review]

Here is AppGrowing's analytics of April 2023 mobile App advertising based on data from 24 global media in 50 countries/regions.   01 Advertising Trends   Looking at the overall data, the number of Apps advertised in April 2023 was 24,648, an increase of 2.1% compared to March. (See the report of March 2023.) The Ad Volume was 3.58M+ and the Creative Volume was 1.05M+, both lower than in March. It can be seen that while more Apps were advertised, developers scaled back their advertising. In addition, both App Volume and Ad Volume peaked on April 25, with the former over 13k and the latter reaching 760K+. Among the Ad Volume of a Single App, 78.96% Apps were concentrated in the […]

2023年5月24日 0Comments 2095Browse 0Like App Growing Global Read more
Monthly Report

A Fierce Advertising Competition Between miHoYo, Lilith Games, Nuverse and Glaciers Games [April 2023 Global Mobile Games Advertising Review]

Entering Q2 2023, the demand for advertising of mobile games is increasing. According to AppGrowing, the app volume of global advertised mobile games increased minimally in April, but the ad volume increased by 28.2% compared with March, which indicates that game advertisers are further expanding their advertising campaigns and the "battle to acquire users" is becoming fiercer. Meanwhile, April was also a month of intense competition for Chinese games. miHoYo Honkai: Star Rail, Lilith Games Call of Dragons, Eskyfun 魔鏡物語 and other new games were released one after another, becoming new competitors in the market; while "old" games such as Glaciers Game 超能世界 have also boosted their advertising. What about the macro advertising statistics in April? Are there any new […]

2023年5月12日 0Comments 2366Browse 0Like App Growing Global Read more
Monthly Report

March 2023 Global Mobile Game Advertising Review

This is AppGrowing's monthly review of global mobile game media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile Game Advertising   On the whole, in March 2023, the number of mobile games advertised was 23,051, the number of mobile game ads in that month was 2,383,288, and the number of ad creatives was 784,943, all higher than February, reflecting a certain extent the rebound of the mobile games’ investment in advertising. The peak of ad volume and the number of apps being advertising in the month is concentrated in the first 20 days. Among them, the ad volume and the number of apps being […]

2023年4月12日 0Comments 2455Browse 0Like App Growing Global Read more
White Paper

2022 Mobile Game Advertising White Paper

2022 is a year when the global mobile game industry enters a downward cycle. Various market research institutions generally predict negative growth in global mobile game revenue in 2022. AppGrowing’s data monitoring of the mobile advertising market outside mainland China also found that the proportion of mobile game advertisers in 2022 declined year-on-year, which reflects the contraction of the global mobile game industry. In order to help practitioners in the mobile game industry more fully understand the changes in the global mobile game market, AppGrowing released the "2022 Mobile Game Advertising White Paper", which interprets the 2022 mobile game marketing situation from the perspectives of market trends, category analysis, and top advertiser cases. The following is a summary of the […]

2023年1月30日 0Comments 3195Browse 0Like App Growing Global Read more
1234
   
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Exclusive Interview
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Advertising Strategy Analysis of Free Fire | AppGrowing Advertising Strategy Analysis of DRAGON BALL Z DOKKAN BATTLE | AppGrowing Advertising Strategy Analysis of 斗羅大陸:獵魂世界 | AppGrowing Advertising Strategy Analysis of YuYu Hakusho: Slugfest | AppGrowing Advertising Strategy Analysis of Saint Seiya Galaxy Soldiers | AppGrowing Wittle Defender Rakes in $2M in Two Weeks — Habby’s Winning Formula Delivers Again
Bid Master模拟游戏广告投放策略全解析 | AppGrowingAdvertising Strategy Analysis of YuYu Hakusho: Slugfest | AppGrowingAdvertising Strategy Analysis of 斗羅大陸:獵魂世界 | AppGrowingSailing Age广告策略深度解析:角色扮演手游如何打响全球投放战役?| AppGrowingball sort games:color puzzles:如何通过信息流+视频素材主导休闲手游投放? | AppGrowingAdvertising Strategy Analysis of DRAGON BALL Z DOKKAN BATTLE | AppGrowing
Leading Vietnamese Mobile Game Developers & Publishers’ Latest Advertising Campaigns Honkai: Star Rail Global Advertising Analysis: How did miHoYo make it? Advertising Strategy Analysis of Persona5: The Phantom X | AppGrowing Squid Game - The Latest Hyper Casual Currency Craze August 2023 Global Mobile App Advertising Review - Shop Apps Soared in Rankings on Google Play Sep 2023 Global Mobile App Advertising Review - Shop Apps Heavily Advertised for Shopping Festivals
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.