Tencent’s subsidiary Miniclip recently announced a $1.2 billion acquisition of Easybrain from Embracer Group, with the deal expected to close in early 2025. Miniclip, which joined Tencent in 2015 as a pioneer in the global casual gaming sector, has not only made significant progress in casual sports games but has also acquired over a dozen studios in recent years, greatly expanding Tencent’s footprint in the international casual gaming market. The acquired company, Easybrain, is a top-tier developer in the casual puzzle genre, specializing in Sudoku, crossword, and jigsaw puzzle games. Just recently, Easybrain announced that its mobile games have surpassed 2 billion downloads, cementing its position in the global gaming market. At first glance, the acquisition appears to be a […]
Over 7000 casual games have been screened out according to certain aspects: convenience to obtain, simplicity to operate for new users, lower time-consumption, and hardware.
Recently, Netflix’s popular series “Squid Game” has become the most popular episode. A group of debt-laden people were desperate, forcing to participate in six childhood games, and players who cleared the game could take away 45.6 billion won.
In these two lists, there are at least 9 games that can be confirmed coming from Chinese publishers, including Yaoji Technology, Doodle Mobile, Happy Elements and other well-known manufacturers, as well as many small and medium-sized manufacturers.
According to the data from Sensor Tower, since its launch in August 2016, global App Store and Google Play players have paid more than 3 billion dollars in Playrix “Gardenscapes