In H1 2024, the global mobile game advertising market continued to show signs of recovery. Over 6,000 new mobile games launched advertising campaigns in the second quarter, marking a significant increase from the first quarter. However, if we look back at the data from 2023, it is evident that since Q4 2023, there has been a steady decline in ad volume in the global mobile gaming market. Game developers are adopting a more cautious approach to user acquisition through advertising, reflecting the increasing competition in the international mobile game advertising arena. Despite this, as advertising has become a standard method for acquiring users, game companies still place significant emphasis on marketing. Meanwhile, Chinese developers remain actively engaged in overseas markets, […]

In the fast-paced world of mobile gaming, where user attention is a scarce resource, the art of advertising has become as crucial as the games themselves. At AppGrowing, we've been closely monitoring these trends, illuminateing the path for developers and marketers alike, and guiding them through the labyrinth of modern advertising strategies. AppGrowing's latest white paper, "Strategy and Creativity on Mobile Game Advertising 2024 Q1", distills the essence of what's working, what's new, and what's next in mobile game advertising. In this article, we'll share a glimpse into our findings and how they can empower your marketing efforts.   Click to Access the Full PDF The Hybrid Casual Revolution The hybrid casual game is emerging as a powerhouse in the […]

Here is AppGrowing's analysis of the global mobile game advertising markets in March 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In March, the weekly mobile game ad volume was above 2M. App volume remained above 25K, with increased competition. Creative volume was stable and grew slightly, above 500K in a single week. Both ad volume and app volume peaked at the beginning of the month. Over 1.77M ads on March 3, a significant increase from February. App volume peaked at 22,870 on March 4th. Looking at the markets, the Top 3 are North America, Southeast Asia, and Western Europe. North America accounted for 33.9% of ad volume. Latin America, Japan & Korea also accounted for more […]

3Q Chiến Chiến Chiến, developed by SohaGame, is an immersive card game that has taken the gaming world by storm. In this in-depth analysis article, we will delve into the advertising intelligence of the game, as meticulously collected and monitored by AppGrowing.   Expanding Advertising Reach and Coverage AppGrowing's data reveals that 3Q Chiến Chiến Chiến has created a total of 335 ads, effectively reaching a wide audience. These ads have been strategically placed across two areas and have utilized seven different media platforms. This extensive coverage indicates a well-planned advertising campaign that aims to maximize exposure and attract a diverse user base.   Securing Top Rankings on the App Store The success of 3Q Chiến Chiến Chiến is evident […]

In the competitive realm of mobile gaming, standing out is a feat that many aspire to but few achieve. Mộng Kiếm Tiêu Dao, an MMORPG published by Vietnam’s VGP Company, has not only stood out but also climbed to the top, securing the NO.1 spot on the App Store charts in Vietnam. This article delves into the advertising intelligence behind this success, as analyzed by AppGrowing, and examines the strategic moves that have led to the game’s impressive performance. Source: AppGrowing   01 Advertising Reach and Frequency   A Targeted Approach Mộng Kiếm Tiêu Dao’s advertising strategy is a testament to the power of targeted marketing. With 1,305 ads created, covering one area and six media, the game has achieved […]

Funtap officially released the mobile game Tiểu Yêu Tầm Đạo on February 28. Previously, the game has achieved brilliant results in global markets. According to AppGrowing, the game has been in the top 10 of App Store games for two weeks in a row and has occupied the No. 1 spot on Google Play role playing. Source: AppGrowing   01 Funtap's Treasure Chest Game Publishing Attempt   Treasure Chest games are often known as minigames in hardcore RPGs. Now, it has been extracted as the core gameplay of a light-core mobile game. All the players have to do is acquire treasure chests and open them. The way of gaining treasure chests and the battles after getting equipment are usually associated […]

Introduction: Captivating Gamers Worldwide In the fiercely competitive realm of mobile gaming, SPARKGAME’s Maple Rush has emerged as a formidable contender, thanks to its innovative advertising strategies. This analysis delves into the data monitored by AppGrowing, revealing how Maple Rush’s Idle RPG game captured the attention of gamers worldwide, from pre-registration buzz to post-launch triumph. Source: Maple Rush   01 Overall Data Analysis: A Global Advertising Phenomenon   Maple Rush’s advertising campaign was a colossal undertaking, with 4,649 ads spanning 17 regions and 7 media platforms. The game’s remarkable ascent to the number one spot in Singapore, Thailand, and Vietnam on the Google Play charts on March 8, 2024, is a testament to the efficacy of its marketing efforts. Additionally, […]

Introduction: Crafting a Winning Strategy   In the competitive realm of mobile gaming, the strategic positioning of a game’s advertising campaign can make all the difference. 『Land Arcana-ふしぎの大陸-』, a role-playing game (RPG) published by SPGAME, has demonstrated a masterful application of this principle. Through AppGrowing’s meticulous monitoring, we’ve distilled the essence of Land Arcana’s advertising triumphs, offering a blueprint for success in the digital marketing landscape. Source: 『Land Arcana-ふしぎの大陸-』   01 Overall Data Analysis: Targeted Impact   The advertising strategy of Land Arcana is a testament to the power of targeted marketing. With a staggering 14,332 ads created, spanning 4 regions and 8 media platforms, the game’s presence was impossible to ignore. The decision to focus on Japan—a market known […]

Here is AppGrowing's analysis of the global mobile game advertising markets in February 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Game developers are well-motivated heading into Q1 2024. The weekly mobile game Ad Volume remained above 2M and the App Volume was above 20K in February. The Creative Volume was stable at above 500K in a single week. The peak of Ad Volume was in the early days, with more than 1.52M ads on Feb. 4, down from January. App Volume peaked in the later part of the month, with more than 20K mobile games being advertised on February 29th. In terms of market, the Top 3 regions are […]

Here is AppGrowing's analysis of the global mobile game advertising markets in January 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The global mobile games advertising market in the first month of 2024 continues the high heat of the end of 2023. Except for Week 5, mobile game weekly ad volume remained above 2M in January, the same as in December. App volume exceeded 22K, up more than 10% MoM. Weekly creative volume remained steady at over 500K. In terms of a single day, the peak of ad volume appeared in Week 1, exceeding 1.66M on January 23. The peak of app volume appeared in Week 4, with 19,970 mobile […]