On February 19, Gravity’s latest RPG, Ragnarok Idle Adventure Plus, was officially launched in the overseas market. The game retains the original art style of the IP while incorporating a “Idle + MMO” gameplay model, emphasizing a casual and relaxing gaming experience. This design aligns well with the current trend of "fragmented entertainment" and user preferences. This article, based on AppGrowing's data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, Ragnarok Idle Adventure Plus has run a total of 22,793 ads, spanning 32 regions and 11 advertising platforms. Ad Formats: Interstitial ads dominate, accounting for over 55%, followed by In-Feed ads, which make up more than 36%. Ad Creatives: […]

Recently, SP-Game's RPG game 最後的道長 has achieved impressive results in the Hong Kong, Macau, and Taiwan regions.  This article will analyze its advertising strategy based on data from AppGrowing and uncover the reasons behind its success. Advertising Campaign Overview According to AppGrowing, 最後的道長 has launched a total of 15,522 ads, covering 21 regions and 8 advertising platforms. Between August 15 and September 13, 2024, 最後的道長 placed 15,522 ads, with a significant focus on in-feed ads, accounting for 96.65% of the total. The advantage of in-feed ads is that they naturally blend into the user’s browsing experience, enhancing both click-through rates and conversions. This format was likely chosen due to its high efficiency on mobile devices, especially on social media platforms, […]

Flame of Valhalla is a RPG game developed by Chinese developer Leniu Games, recently launched in multiple markets worldwide. This article will delve into its advertising strategy based on AppGrowing's data, revealing the reasons behind its success. Advertising Campaign Overview According to data from AppGrowing, Flame of Valhalla has placed a total of 12,821 ads, covering 40 regions and 6 advertising platforms. Between July 18, 2024, and August 16, 2024, the game deployed 12,449 ads, with in-feed ads accounting for nearly 90% of the total. The advantage of in-feed ads lies in their ability to blend seamlessly into the user's browsing experience, thereby improving both click-through and conversion rates. This choice of ad format likely stems from its efficient performance on […]

Sword of Convallaria, a role-playing game published by XD Entertainment, a developer from Mainland China, recently launched in multiple global markets. This article delves into the advertising strategy behind its success, based on data from AppGrowing. Advertising Overview According to AppGrowing, Sword of Convallaria has launched a total of 1,206 ads across 14 regions and 7 advertising platforms. From July 1, 2024, to July 31, 2024, the game ran 934 ads, predominantly using in-feed and rewarded video ads, which together accounted for 86% of the total ad placements. In-feed ads blend seamlessly into the user’s browsing experience, enhancing click-through and conversion rates. This choice likely stems from their high effectiveness on mobile devices, especially on social media platforms where dynamic […]

Introduction: Captivating Gamers Worldwide In the fiercely competitive realm of mobile gaming, SPARKGAME’s Maple Rush has emerged as a formidable contender, thanks to its innovative advertising strategies. This analysis delves into the data monitored by AppGrowing, revealing how Maple Rush’s Idle RPG game captured the attention of gamers worldwide, from pre-registration buzz to post-launch triumph. Source: Maple Rush   01 Overall Data Analysis: A Global Advertising Phenomenon   Maple Rush’s advertising campaign was a colossal undertaking, with 4,649 ads spanning 17 regions and 7 media platforms. The game’s remarkable ascent to the number one spot in Singapore, Thailand, and Vietnam on the Google Play charts on March 8, 2024, is a testament to the efficacy of its marketing efforts. Additionally, […]

Introduction: Crafting a Winning Strategy   In the competitive realm of mobile gaming, the strategic positioning of a game’s advertising campaign can make all the difference. 『Land Arcana-ふしぎの大陸-』, a role-playing game (RPG) published by SPGAME, has demonstrated a masterful application of this principle. Through AppGrowing’s meticulous monitoring, we’ve distilled the essence of Land Arcana’s advertising triumphs, offering a blueprint for success in the digital marketing landscape. Source: 『Land Arcana-ふしぎの大陸-』   01 Overall Data Analysis: Targeted Impact   The advertising strategy of Land Arcana is a testament to the power of targeted marketing. With a staggering 14,332 ads created, spanning 4 regions and 8 media platforms, the game’s presence was impossible to ignore. The decision to focus on Japan—a market known […]

Here is AppGrowing's analysis of the global mobile game advertising markets in February 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Game developers are well-motivated heading into Q1 2024. The weekly mobile game Ad Volume remained above 2M and the App Volume was above 20K in February. The Creative Volume was stable at above 500K in a single week. The peak of Ad Volume was in the early days, with more than 1.52M ads on Feb. 4, down from January. App Volume peaked in the later part of the month, with more than 20K mobile games being advertised on February 29th. In terms of market, the Top 3 regions are […]

The global mobile gaming market returns to a positive state in 2023 compared to 2022, when advertising contracted. According to AppGrowing, global game ad volume grew a whopping 26.5% YoY in 2023, as the game industry returned to a high-input & high-output pattern. Specifically for categories and publishers, in 2023, we see more developers and games breaking through the red ocean of competition. For example, Century Games' Whiteout Survival has pioneered the "icy survival theme + light SLG" genre. Scopely's mobile game MONOPOLY GO! has become the dark horse of the casual category in 2023, with revenues of more than $1 billion in seven months. In addition to category innovation, more publishers have broken the growth bottleneck with the creative […]

Hiệp Khách Chi Ca is a massively multiplayer online role-playing game (MMORPG) that takes players to a fantasy world of martial arts and adventure. The game was released by VGP, a leading game publisher in Vietnam, in November 2023. In just two months, it has become the top game in the country, ranking NO.1 in the App Store charts as of 2024-01-15. How did Hiệp Khách Chi Ca achieve such a remarkable feat in a crowded and competitive market? What are the secrets behind its advertising success? In this article, we will use the data and insights from AppGrowing, a global advertising intelligence platform, to reveal how Hiệp Khách Chi Ca used data-driven marketing to reach and engage its target […]

Tây Du VNG: Đại Náo Tam Giới is a Role Playing game based on the classic Chinese novel Journey to the West. It was published by VNG, a leading game publisher from Vietnam. It started pre-registration on 2023-10-30 and was officially launched on 2023-11-11. The latest version is V1.3.39. The game has achieved remarkable success in the Vietnamese market, ranking NO.1 in the App Store charts on 2023-11-26. It also entered the Top 10 in as well. How did it manage to do that? What are the secrets behind its advertising strategy and performance? Source: AppGrowing In this article, we will use AppGrowing’s data and insights to reveal the answers. AppGrowing is a professional mobile marketing intelligence platform that provides […]