In H1 2024, the global mobile game advertising market continued to show signs of recovery. Over 6,000 new mobile games launched advertising campaigns in the second quarter, marking a significant increase from the first quarter. However, if we look back at the data from 2023, it is evident that since Q4 2023, there has been a steady decline in ad volume in the global mobile gaming market. Game developers are adopting a more cautious approach to user acquisition through advertising, reflecting the increasing competition in the international mobile game advertising arena. Despite this, as advertising has become a standard method for acquiring users, game companies still place significant emphasis on marketing. Meanwhile, Chinese developers remain actively engaged in overseas markets, […]
Honor of Kings, an MOBA game developed by Level Infinite, a leading Chinese publisher, has made significant waves in the mobile gaming industry. On June 20, Honor of Kings officially launched globally and quickly claimed the top spot on the iPhone game download charts in numerous markets including Canada, Indonesia, Malaysia, and the Philippines, while also securing the second place on the iPhone game download charts in the United States. Additionally, it reached the top 10 on the iPhone game download charts in Japan and South Korea. According to AppGrowing, a professional mobile advertising intelligence platform, Honor of Kings has generated a staggering 30500 advertisements across 50 regions and 15 different media platforms. In this article, we will analyze how Honor of Kings used smart […]
This year, discussing mobile game inevitably includes the topic of mini-games. Thanks to the outstanding performance of the mini-game "BangBang Survivor" (Chinese name: 向僵尸开炮), SP-Game has become a notable player in the game market. Recently, SP-Game has taken new actions in the Hong Kong, Macau, and Taiwan regions. On July 11, they launched "見習狩獵家" which has achieved impressive market results, reaching as high as 3rd place on the Hong Kong iOS game sales ranking, and 4th in Taiwan and Macau. Instead of adopting mainstream fantasy or the highly competitive wuxia themes, "見習狩獵家" opts for a unique primitive tribal theme. To enhance its thematic appeal, "見習狩獵家" integrates pet-raising elements and introduces dragons, a fantasy creature with global influence, amplifying the game's […]
Squad Busters, an action-packed game developed by the renowned Finnish publisher Supercell. The game launched globally by Supercell on May 29, 2024. It comes five years after the release of their previous product. The game has achieved remarkable results in terms of downloads, rankings, and revenue. The game has topped the iOS game sales charts in six countries, including Germany, France, and Italy, and has made it into the top ten iOS game sales charts in 88 countries or regions, including the United States, the United Kingdom, the Netherlands, and Switzerland. According to AppGrowing, a professional mobile advertising intelligence platform, Squad Busters has generated a staggering 23,769 advertisements across 50 regions and 12 different media platforms. In this article, we […]
Disney Speedstorm, a racing game published by Gameloft, has taken the mobile gaming world by storm. Launched after a pre-registration phase, the game has quickly climbed the ranks on app stores worldwide. The game has ranked No. 1 in numerous countries, including Italy, Argentina, and the United States, among others. It has also secured top 10 positions in competitive markets such as Germany, Canada, France, and Japan. According to data collected by AppGrowing, Disney Speedstorm has launched 3061 ads across 30 regions and 7 media platforms.In this article, we will analyze how Disney Speedstorm used smart advertising strategies to achieve such impressive results. We will look at the following aspects: The distribution and performance of the game’s ads across different regions […]