A year ago, at Tencent's annual staff meeting, Chairman Pony Ma criticized the gaming business for "resting on its laurels." Just one year later, this assessment has transformed into "a very impressive achievement." The overseas business has been emphasized once again, and it was revealed that Tencent's share of overseas game revenue is now close to half of its domestic business. In 2019, Tencent began accelerating its steps toward global expansion. Last year, the overseas gaming business was even seen as the company's biggest hope for internationalization. This year, Pony Ma once again gave positive feedback on the overseas business. 01.New and Old Products Jointly Pushed Revenues to New Highs According to the released financial reports, Tencent's overseas gaming business […]

At the end of last year, Century Games launched the new SLG game High Seas Hero. The game was rolled out in early January 2024 across North America, Hong Kong, Macau, Taiwan, and other global markets, and has begun to show significant market potential. This article, based on AppGrowing data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, High Seas Hero has launched a total of 6,909 ads, covering 38 regions and 10 advertising platforms. The majority of the ads are in the form of native ads, accounting for more than 98% of the total. Regarding the ad materials, Century Games primarily uses video ads, which make up over 70% […]

In the latest edition of SensorTower’s Global Revenue Rankings for Chinese Mobile Game Publishers, Microfun has surpassed Papergames and 37 Interactive Entertainment, securing the sixth position on the list. This achievement is attributed to two of its merge games—Gossip Harbor: Merge & Story and Seaside Escape: Merge & Story. In November last year, these two games topped the global merge game revenue rankings, with Gossip Harbor even surpassing Genshin Impact, reaching Top 4 on the global mobile game revenue chart at the time. Earlier, AppGrowing conducted a follow-up report on Gossip Harbor. In brief, Gossip Harboris a Merge-2 (two-in-one) game that follows the classic cycle of “tap to generate items, merge items, complete orders, earn coins, renovate.” However, the game […]

At the end of last year, Rollic Games launched its new puzzle game, Color Block Jam. By the end of January this year, the game’s ranking on the US iOS Free Games Chart started to surge and has now reached the top three. This article will analyze its advertising strategy based on AppGrowing data and reveal the factors behind its success. Advertising Strategy Overview According to AppGrowing data, Color Block Jam ran a total of 1,039 ads, covering 35 regions and 8 advertising platforms. The majority of the ads were In-Feed ads, accounting for over 84% of the total. In terms of creative materials, the game primarily used videos, which made up over 91% of the total ads. Ad Volume Peaks […]

The theme is often the key to breaking through in SLG games. Some seemingly unconventional themes can sometimes achieve unexpected success, such as the "mafia" themes in two SLG games, Mafia City and The Grand Mafia by YoTa Games, or the "ant" theme SLG The Ants: Underground Kingdom by StarUnion. Last November, Tap4Fun launched Top Girl, which also features a highly eye-catching theme — girl groups. Not only that, the characters of these girl groups are also generated by AI. After launching, Top Girl demonstrated strong market competitiveness. By the end of November, it had made its way into the top 200 on the U.S. iOS game revenue charts, and now it has climbed to around the top 100. Tap4Fun […]

At the beginning of the year, Lilith Games' SLG Palmon: Survival entered its soft launch phase in select regions. The game is officially described as an open-world survival and crafting simulation game, but in essence, it is a 4X strategy game that integrates various gameplay elements such as pet capturing and simulation management. This article will analyze its advertising strategy based on data from AppGrowing, revealing the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, Palmon: Survival ran a total of 1,753 ads, covering 33 regions and 8 ad platforms. The majority of these ads were native ads, accounting for over 69%. In terms of ad creatives, video ads were the dominant format, making up over 49% […]

In late November last year, NetEase's MMORPG Justice Online was launched in Hong Kong, Macau, and Taiwan, performing impressively and even breaking into the top three on Taiwan’s iOS game revenue charts. This article leverages data from AppGrowing to analyze its advertising strategies and uncover the reasons behind its success. Advertising Strategy Overview According to AppGrowing, Justice Online ran a total of 5,329 ads, covering 27 regions and 11 ad platforms. The majority of these were native ads, accounting for over 72% of the total. As for ad creatives, the game primarily relied on video formats, which made up over 59% of all materials. Ad Volume Peaks In late October last year, ad spending for Justice Online increased significantly, peaking […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for November 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In November 2024, shopping, tools, and finance categories ranked as the top three in terms of the share of active apps advertising. Notably, the tools category claimed the top spot for new app launches during the month. In terms of ad volume, with key events such as "12.12" approaching, shopping apps saw a substantial increase in overall ad placements, far surpassing other categories. The top 2-5 categories for ad volume were entertainment, tools, finance, and food & drink, respectively. In terms of ad creative formats, image-based materials continued to […]

Dream Games’ Match-3 game Royal Kingdom officially launches globally after over a year of testing. Royal Kingdom is the sequel to Royal Match, which has generated nearly $4 billion in revenue. This article analyzes its ad placement strategy using data from AppGrowing to uncover the factors behind its success. Advertising Strategy Overview According to AppGrowing, Royal Kingdom has run 10,004 ads across 28 regions and 10 ad platforms. In the past month alone, the game deployed 1,046 ads, with the daily peak reaching over 550 on October 22. Rewarded videos accounted for over 43% of total ads, followed by In-Feed ads at 28%. Regarding ad formats, video content dominated, making up over 84%. Peak Advertising Activity From May to early June last year, […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the rankings of mobile game advertising share by category this month, Casual, Puzzle, and Casino games secured the top three spots. Casino games continue to dominate in new ad placements, accounting for 36.55%, although this marks a decline from the 40.75%share observed last month. In terms of total ad volume, Puzzle and Casual games rank first and second, while Simulation games surpassed Role-Playing games to take third place. Video remains the primary creative format for global mobile game advertising, but its share has declined from 80.07% last month to 74.35% this […]