The following analysis of non-gaming app marketing trends for February 2026 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms.In February 2026, tool apps remains the app category with the highest share of active advertisers and also the largest share of newly launched advertisers, reaching 21.08%. In terms of ad volume, total ad placements this month decreased 11.62% MoM; Entertainment and Shopping continue to drive UA, ranking TOP 1 and TOP 2 respectively, while Books & Reference ranks TOP 3. However, after deduplication, the number of distinct creative assets for tools is slightly higher than for Books & Reference. Looking at creative types and video lengths: video creatives account for 61.58% this […]
The following analysis of mobile game marketing trends for February 2026 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In terms of ad distribution by category, Casual games regained the top position, followed by Casino and Puzzle. However, Casino games continued to lead in the share of newly advertised apps, accounting for 29.42%, down from January. By ad volume, the top three categories remained Puzzle, Casual, and Role-Playing. Simulation ranked fourth, with ad volume comparable to Role-Playing games. In terms of ad creative formats, video continued to dominate global mobile game advertising, accounting for 70.07%, while image creatives made up 26.51%. By video length, the 16-30 second segment remained the most […]
The old era is over. Since 2025, the global mobile-ad landscape has undergone a structural shift. Under AI-driven algorithms, major ad platforms have moved from "tag matching" to "content understanding". The traditional two-tower model is now passé, replaced by interactive towers that semantically match audiences likely to perform interactive actions — in this context, creative becomes the new targeting. Source：《Hierarchical Structured Neural Network: Efficient Retrieval Scaling for Large Scale Recommendation》 The Strategic Shift: AI vs. AI Marketers now face a critical choice: continue inefficiently scaling volume, or adopt strategy-level AI tools to respond to algorithmic change and build reusable formulas. AppGrowing and Youdao Ads released AI vs. AI: Global Mobile Games & Apps Trends 2026 to help marketers answer: […]
Here is an analysis of the global non-gaming App user acquisition marketing trends for November 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In November 2025, tool apps continued to account for the largest share of active advertisers among global applications, with the highest proportion of new advertisers as well, rising further to 25.39%. Beyond tools, categories with over 10% share of newly advertised apps include life, Health & Fitness, Entertainment, Educational. The top three categories for ad volume perspective were shopping and entertainment. Among them, the overall advertising volume for tools apps has increased compared to October, showing a month-over-month growth of 49.15%, rising to third place in the current […]
The following analysis of mobile games marketing trends for November 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the ranking of overseas mobile game advertising by category, casino, casual, and puzzle games occupy the top three spots. Among new app releases, casino games maintain the lead, accounting for 46.26%. Casual games come second, with over 30.00% of new app releases. Notably, although the overall number of arcade game ads is relatively small, new arcade apps constitute 19.11%, ranking third. The top three in advertising volume are puzzle, casual, and role-playing games. However, when considering creative material count after de-duplication, casino games surpass role-playing titles. In terms of Ad Creative […]
Here is an analysis of the global non-gaming App user acquisition marketing trends for October 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In October 2025, tool apps continued to account for the largest share of active advertisers among global applications, with the highest proportion of new advertisers as well, rising further to 27.55%. Beyond tools, categories with over 10% share of newly advertised apps include life, Health & Fitness, Food & Drink, Entertainment, Educational. The top three categories for ad volume perspective were Shopping, Entertainment, and Books & Reference. Short-drama app continued its growth trend in October after an uptick in ad volume in September. In contrast, the volume of […]
The following analysis of mobile games marketing trends for September 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms.In the ranking of overseas mobile game advertising by category, casino, casual, and puzzle games occupy the top three spots. Among new app releases, casino games maintain the lead, accounting for 53.85%. Casual games come second, with nearly 27.31% of new app releases. puzzle games account for 16.76%. Notably, although the overall number of arcade game ads is relatively small, new arcade apps constitute 22.46%, surpassing puzzle titles. The top three in advertising volume are puzzle, casual, and role-playing games. However, when considering creative material count after de-duplication, strategy games surpass action titles. […]
The following analysis of mobile games marketing trends for September 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms.In the ranking of overseas mobile game advertising by category, casual, entertainment, and puzzle games occupy the top three spots. Among new app releases, entertainment games maintain the lead, accounting for 48.11%. Casual games come second, with nearly 29.67% of new app releases. puzzle games account for 18.72%. Notably, although the overall number of arcade game ads is relatively small, new arcade apps constitute 24.09%, surpassing puzzle titles. The top three in advertising volume are casual, puzzle, and role-playing games. However, when considering creative material count after de-duplication, puzzle games surpass casual titles. […]
Here is an analysis of the global non-gaming App user acquisition marketing trends for July 2025, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In July 2025, tool apps continued to account for the largest share of active advertisers among global applications, with the highest proportion of new advertisers as well, rising further to 26.16%. Beyond tools, the share of new advertisers also exceeded 10% in both the entertainment and education categories. From an ad volume perspective, entertainment once again topped the charts, with short-drama and novel apps maintaining large-scale ad placements. Yet when measured by the number of unique creatives, shopping apps retained the lead. Looking at creative formats and video length […]
The following analysis of mobile games marketing trends for July 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In July’s ranking of new game launches by genre, Casino, Casual, and Puzzle took the top three spots. Casino titles saw their share of new launches rise further to 45.27%, far ahead of other categories. Casual followed with nearly 30%, while Arcade titles accounted for 26.26% of new launches. By ad volume, Casual, Puzzle, and Role-Playing ranked in the top three. Puzzle titles recorded fewer ads than Casual games, but the gap in the number of unique creatives was relatively small. In terms of creative formats, video continued to dominate global mobile […]