Here is AppGrowing's analysis of the global mobile App advertising markets in May 2023, based on advertising data from 24 global media platforms in 50 countries/regions. 01 Mobile App Advertising Trends Overall, apps advertised in May 2023 were 25,537, up 3.6% compared to April (Click for Review of April 2023). The ad volume was 3.69M+, up 3.1% MoM. Ad creative volume was 1.30M+, a 24% surge over April. Evidently, similar to mobile games, the global app ad market showed a recovery in May. The peak of the ad volume was in the latter 20 days, with the highest single-day ad volume on May 30 with over 860K; the peak of App volume was on May 15 with 13525. […]