In continuation of the advertising competition trend in April, the global mobile game ad market in May showed a further recovery, according to AppGrowing. Not only the ad volume grew, but the App volume also rebounded significantly, indicating that game developers are more willing to do user acquisition with ads. We can see some new games from China debuting globally and emerging as strong competitors in the ad market, such as Aether Gazer, an ACGN ARPG published by Yostar, and 流浪方舟 which made a breakthrough as a game from small studio last year. The latter is expected to be released in June and in May has begun massive advertising in the pre-registration period. IGG's SLG Viking Rise, launched in April, […]

Here is AppGrowing's analytics of April 2023 mobile App advertising based on data from 24 global media in 50 countries/regions.   01 Advertising Trends   Looking at the overall data, the number of Apps advertised in April 2023 was 24,648, an increase of 2.1% compared to March. (See the report of March 2023.) The Ad Volume was 3.58M+ and the Creative Volume was 1.05M+, both lower than in March. It can be seen that while more Apps were advertised, developers scaled back their advertising. In addition, both App Volume and Ad Volume peaked on April 25, with the former over 13k and the latter reaching 760K+. Among the Ad Volume of a Single App, 78.96% Apps were concentrated in the […]

Entering Q2 2023, the demand for advertising of mobile games is increasing. According to AppGrowing, the app volume of global advertised mobile games increased minimally in April, but the ad volume increased by 28.2% compared with March, which indicates that game advertisers are further expanding their advertising campaigns and the "battle to acquire users" is becoming fiercer. Meanwhile, April was also a month of intense competition for Chinese games. miHoYo Honkai: Star Rail, Lilith Games Call of Dragons, Eskyfun 魔鏡物語 and other new games were released one after another, becoming new competitors in the market; while "old" games such as Glaciers Game 超能世界 have also boosted their advertising. What about the macro advertising statistics in April? Are there any new […]

This is AppGrowing's monthly review of global mobile game media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile Game Advertising   On the whole, in March 2023, the number of mobile games advertised was 23,051, the number of mobile game ads in that month was 2,383,288, and the number of ad creatives was 784,943, all higher than February, reflecting a certain extent the rebound of the mobile games’ investment in advertising. The peak of ad volume and the number of apps being advertising in the month is concentrated in the first 20 days. Among them, the ad volume and the number of apps being […]

This is AppGrowing's monthly review of global mobile app media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile App Advertising   On the whole, in March 2023, the number of mobile apps advertised was 24,135, the number of mobile app ads in that month was 3,580,338, and the number of ad creatives was 1,337,002, all higher than February, reflecting a certain extent the rebound of the mobile apps’ investment in advertising. The peak of ad volume and number of apps being advertising in the month is on March 2. 82.32% mobile apps advertised less than 100 ads and 10.51% advertised 100～299. This month, Tools […]

This is AppGrowing's monthly review of global mobile game media buying in February 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world. 01 Trends in Mobile Game Advertising   On the whole, in February 2023, the number of mobile games advertised was 20,677, the number of mobile game ads in that month was 2,038,121, and the number of ad creatives was 702,782, which was slightly lower than that in January. The peak of ad volume and the number of apps being advertising in the month is concentrated in the last twenty days. Among them, the ad volume and the number of apps being advertising are the largest on February 28, with 553,315 ads and 12,433 […]

The following is AppGrowing Global’s monthly review of global mobile game media buying in January 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile Game Advertising Judging from the data of mobile game ads in January, there were 21,395 mobile games created 2,270,065 mobile game ads, with 725,884 ad creatives. The peaks of the number of apps and the volume of ads are concentrated in the middle and late ten days, among which the volume of ads on January 21 is the largest, reaching 572,080 in a single day.     The number of apps being advertising throughout the month changes smoothly, while the number of ads shows […]