According to AppGrowing, the Advertising Volume and App Volume of the Global Mobile Game Market declined in August. In terms of the proportion of the two, Chinese developers remained steadily heavy advertising, occupying 4 seats among the Top 10 Developers. Here is AppGrowing's analysis of the global mobile game advertising markets in August 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In August 2023 the App Volume was 19742, down 13.3% MoM. The Ad Volume was 2.9M+ and Creative Volume was 770K+, down 27.8% from July. From a single day perspective, the peaks of Ad Volume and App Volume appeared in Week 1, with August 3rd being the highest of […]

Here is AppGrowing's analysis of the global mobile App advertising markets in July 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Like the mobile games, in July, both the Ad and App volume of global non-game Apps declined. Overall, App volume in July 2023 was 25,248, a decrease of 6.63% compared with June. Ad volume was 3.82M+, a significant drop of 31.26% MoM. On the contrary, ad creative volume kept growing at 1.56M+, up 12.47% compared to June. The peak of ad and app volume appeared in the late July, with the highest ad volume and app volume on July 24th, with the former exceeding 930K and the latter being […]

Compared with the gradually rebounded H1 2023 ad market, the first month into H2 saw an overall downward trend in global mobile game advertising, with publisher's intention to advertise weakening. According to AppGrowing, the volume of ad and app of global mobile games decreased significantly in July, with the former dropping by 14.4% MoM. However, leading publishers and games were not seriously affected, and continued heavy advertising. Matchingham Games, Playrix, Lilith Games, IGG, NetEase, and other well-known publishers having games in the Top 15 by ads. For pre-registrations, a number of mobile games from China made the list, such as XD Games' 《鈴蘭之劍：為這和平的世界(Sword of Lily of the Valley: For This Peaceful World)》. Here is AppGrowing's analysis of the global mobile […]

Here is AppGrowing's analysis of the global mobile App advertising markets in June 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Overall, App Volume in June 2023 was 27,042, up 5.9% compared to May. Ad Volume was 5.57M+, up 50.9% MoM, indicating intensified competition in June. Creative Volume was 1.39M+, up 7.2% over May. Ad Volume and App Volume peaked at a later period, though the competition on June 9 was quite fierce. The highest single-day Ad Volume appeared on June 9, exceeding 1M and the peak of App Volume appeared on June 26, at 14735. The trend shows that App Volume started to grow significantly from Week 2 and […]

Here is AppGrowing's analysis of the global mobile game advertising markets in June 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   Overall, the global mobile advertising market continued its growth trend in June. Compared to May (May 2023 Review), the increase in ad volume, app volume, and creatives volume decelerated. The app volume in June 2023 was 24,774, a 3.5% MoM increase, slightly less than in May. Ad volume was 4.13M, a 10.8% MoM increase, and creatives volume was 1.08M+, up 4% MoM. Both ad and app volume peaked in the early days, with the highest number of ads and apps on June 2, at 870K+ and 12,723 respectively. The […]

Here is AppGrowing's analysis of the global mobile App advertising markets in May 2023, based on advertising data from 24 global media platforms in 50 countries/regions.   01 Mobile App Advertising Trends   Overall, apps advertised in May 2023 were 25,537, up 3.6% compared to April (Click for Review of April 2023). The ad volume was 3.69M+, up 3.1% MoM. Ad creative volume was 1.30M+, a 24% surge over April. Evidently, similar to mobile games, the global app ad market showed a recovery in May. The peak of the ad volume was in the latter 20 days, with the highest single-day ad volume on May 30 with over 860K; the peak of App volume was on May 15 with 13525. […]

In continuation of the advertising competition trend in April, the global mobile game ad market in May showed a further recovery, according to AppGrowing. Not only the ad volume grew, but the App volume also rebounded significantly, indicating that game developers are more willing to do user acquisition with ads. We can see some new games from China debuting globally and emerging as strong competitors in the ad market, such as Aether Gazer, an ACGN ARPG published by Yostar, and 流浪方舟 which made a breakthrough as a game from small studio last year. The latter is expected to be released in June and in May has begun massive advertising in the pre-registration period. IGG's SLG Viking Rise, launched in April, […]

Here is AppGrowing's analytics of April 2023 mobile App advertising based on data from 24 global media in 50 countries/regions.   01 Advertising Trends   Looking at the overall data, the number of Apps advertised in April 2023 was 24,648, an increase of 2.1% compared to March. (See the report of March 2023.) The Ad Volume was 3.58M+ and the Creative Volume was 1.05M+, both lower than in March. It can be seen that while more Apps were advertised, developers scaled back their advertising. In addition, both App Volume and Ad Volume peaked on April 25, with the former over 13k and the latter reaching 760K+. Among the Ad Volume of a Single App, 78.96% Apps were concentrated in the […]

Entering Q2 2023, the demand for advertising of mobile games is increasing. According to AppGrowing, the app volume of global advertised mobile games increased minimally in April, but the ad volume increased by 28.2% compared with March, which indicates that game advertisers are further expanding their advertising campaigns and the "battle to acquire users" is becoming fiercer. Meanwhile, April was also a month of intense competition for Chinese games. miHoYo Honkai: Star Rail, Lilith Games Call of Dragons, Eskyfun 魔鏡物語 and other new games were released one after another, becoming new competitors in the market; while "old" games such as Glaciers Game 超能世界 have also boosted their advertising. What about the macro advertising statistics in April? Are there any new […]

This is AppGrowing's monthly review of global mobile game media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile Game Advertising   On the whole, in March 2023, the number of mobile games advertised was 23,051, the number of mobile game ads in that month was 2,383,288, and the number of ad creatives was 784,943, all higher than February, reflecting a certain extent the rebound of the mobile games’ investment in advertising. The peak of ad volume and the number of apps being advertising in the month is concentrated in the first 20 days. Among them, the ad volume and the number of apps being […]