The following is AppGrowing Global’s monthly review of global mobile game media buying in January 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world. 01 Trends in Mobile Game Advertising Judging from the data of mobile game ads in January, there were 21,395 mobile games created 2,270,065 mobile game ads, with 725,884 ad creatives. The peaks of the number of apps and the volume of ads are concentrated in the middle and late ten days, among which the volume of ads on January 21 is the largest, reaching 572,080 in a single day. The number of apps being advertising throughout the month changes smoothly, while the number of ads shows […]
Mythic Heroes: Idle RPG is a mobile role-playing idle game developed by IGG.COM. In this report on tops ad weekly, AppGrowing analyzes the marketing strategy of Mythic Heroes: Idle RPG, including their advertising techniques and top-performing creatives. 1. Basic Information of Mythic Heroes: Idle RPG App Name: Mythic Heroes: Idle RPG Category: Role Playing Game Tags: Idle Developer: IGG.COM Worldwide Release Date: Oct 16, 2021 Total ads as of today: 24,791 Check More Information about this game 2. Overall Advertising Trends of Mythic Heroes: Idle RPG We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-22 ~ 2022-05-22 Advertising Format & Creative Type From the ads format, In-Feed accounts for 68.80%. In terms of ad creative type, Video accounts for 61.50%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, Mythic Heroes: Idle RPG's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Meta Audience Network 27.12%, Instagram 22.98%, Facebook 22.98%, Messenger 22.98%, Admob 2.80%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of Mythic Heroes: Idle RPG In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that these ads repeatedly highlight the opportunity to get characters for free. Every new player will get 20 chances to […]
State of Survival: Zombie War is a mobile role-playing game developed by FunPlus International AG. In this report on ads management analysis, AppGrowing analyzes the marketing strategy of State of Survival: Zombie War, including their advertising techniques and top-performing creatives. 1. Basic Information of State of Survival: Zombie War App Name: State of Survival: Zombie War Category: Role Playing Game Tags: Survival Developer: FunPlus International AG Worldwide Release Date: Aug 30, 2019 Total ads as of today: 16,526 Check More Information about this game 2. Overall Advertising Trends of State of Survival: Zombie War We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-22 ~ 2022-05-22 Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 52.77%. In terms of ad creative type, Fullscreen Video accounts for 53.78%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, State of Survival: Zombie War's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Admob 22.63%, Facebook 15.04%, Instagram 15.04%, Meta Audience Network 14.94%, Messenger 14.74%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of State of Survival: Zombie War In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can find that the plot of most of its ad creatives is very similar: The protagonist is in the process of doing something, such as repairing a house, taking a shower, or running, when he or […]
1. Fake mobile game ads are not uncommon today Typically mobile game ads will show the most exciting features of the game and the gameplay, but not every ad, only the decent ones. What is annoying is that some others don't show the real gameplay in the game, which are the annoying fake mobile game ads. I guess you've already seen many examples of fake mobile game ads when surfing the Internet. Today not only mobile games but also Youtube or some social platforms like Facebook or Twitter, are usually plagued with advertisements for mobile games. The ads appear as long as you're connected to Wi-Fi or mobile data. Let's take a look at some examples. 1.1 Homescapes […]
戀戀清庭:邂逅 is a mobile role-playing game developed by LUDOO GAMES. In this report on the app from China, AppGrowing analyzes the marketing strategy of 戀戀清庭:邂逅, including their advertising techniques and top-performing creatives. 1. Basic Information of 戀戀清庭:邂逅 App Name: 戀戀清庭:邂逅 Category: Role Playing Game Tags: Palace Harem Developer: LUDOO GAMES Worldwide Release Date: - Total ads as of today: 62,386 Check More Information about this game 2. Overall Advertising Trends of 戀戀清庭:邂逅 We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-15 ~ 2022-05-15 Advertising Format & Creative Type From the ads format, In-Feed accounts for 78.15%. In terms of ad creative type, Vertical Video accounts for 42.00%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-16, 戀戀清庭:邂逅's proportion of networks impressions is placed as: This game uses Meta Audience Network for advertising the most. Meta Audience Network 25.48%, Facebook 24.05%, Instagram 23.50%, Messenger 23.28%， Mintegral 1.74%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of 戀戀清庭:邂逅 In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that most […]
War Robots Multiplayer Battles is a mobile action shooter game developed by PIXONIC. In this report on game intelligence of ads, AppGrowing analyzes the marketing strategy of War Robots Multiplayer Battles, including their advertising techniques and top-performing creatives. 1. Basic Information of War Robots Multiplayer Battles App Name: War Robots Multiplayer Battles Category: Action Game Tags: Shooter Developer: PIXONIC Worldwide Release Date: Aug 26, 2015 Total ads as of today: 47,764 Check More Information about this game 2. Overall Advertising Trends of War Robots Multiplayer Battles We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-09 ~ 2022-05-09 Advertising Format & Creative Type From the ads format, Native accounts for 32.95%. In terms of ad creative type, Fullscreen Video accounts for 27.63%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-10, War Robots Multiplayer Battles' proportion of networks impressions is placed as: This game uses Admob and Meta Audience Network for advertising the most. Admob 46.06%, Meta Audience Network 17.69%, Facebook 11.60%, Instagram 11.06%, Messenger 11.05%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of War Robots Multiplayer Battles In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that it has a variety of advertising formats and creative types, and none of them […]
Lightning Drift Racing is a mobile racing car game developed by huee. In this report on game intelligence of ads, AppGrowing analyzes the marketing strategy of Lightning Drift Racing, including their advertising techniques and top-performing creatives. 1. Basic Information of Lightning Drift Racing App Name: Lightning Drift Racing Category: Racing Game Tags: Racing Car Developer: huee Worldwide Release Date: June 1, 2020 Total ads as of today: 6,952 Check More Information about this game 2. Overall Advertising Trends of Lightning Drift Racing We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-09 ~ 2022-05-09 Advertising Format & Creative Type From the ads format, In-Feed accounts for 99.65%. In terms of ad creative type, Video accounts for 72.68%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-10, Lightning Drift Racing's proportion of networks impressions is placed as: This game uses Meta Audience Network for advertising the most. Meta Audience Network 25.05%, Facebook 25.00%, Instagram 24.97%, Messenger 24.97%. Source: AppGrowing 3. Top 3 Ad Creatives Analysis of Lightning Drift Racing In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above ad creatives, we can get […]
Based on data on mobile game advertising collected l in 47 regions around the world from 23 open media platforms including Facebook, AdMob, YouTube, AppLovin, Unity Ads, TikTok, Twitter, App Growing Global publishes Worldwide Mobile Games Media Buying Data Digest and explores top mobile games, categories, and advertisers in Q1 2022. 01 Global Trend of Mobile Game Advertising In Q1 2022, The overall trend of mobile games ads was stable, while non-game apps show more obvious fluctuations. Judging from the cumulative advertising volume, the ratio of mobile games and non-game apps is about 1:1.82. Among these game categories with the most ads in Q1 2022, the top 4, Role Playing, Puzzle, Casual, and Strategy, are consistent with the previous […]
AMAZE!!! is a mobile casual game developed by Crazy Labs. In this report on store intelligence, AppGrowing analyzes the marketing strategy of AMAZE!!!, including their advertising techniques and top-performing creatives. 1. Basic Information of AMAZE!!! App Name: AMAZE!!! Category: Casual Game Tags: - Developer: Crazy Labs Worldwide Release Date: Mar 20, 2019 Total ads as of today: 10,804 Check More Information about this game 2. Overall Advertising Trends of AMAZE!!! We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-09 ~ 2022-05-09 Advertising Format & Creative Type From the ads format, Playable accounts for 96.22%. In terms of ad creative type, Fullscreen Video accounts for 99.37%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-09, AMAZE!!!'s proportion of networks impressions is placed as: This game uses Mintegral and Chartboost for advertising the most. Mintegral 96.86%, Chartboost 1.43%, Unity Ads 1.04%, Vungle 0.61%, ironSource 0.06%. Source: AppGrowing 3. Top 3 Mobile Game Ad Creatives Analysis of AMAZE!!! In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 Through the above analysis, we can see that its advertising channels focus on Mintegral, and most of the game's ads format are Playable Ads. These creatives all show the in-game scenes, where the interface looks quite simple. Through the images, I can't get to know how to play exactly, so I suppose they […]
Super Ludo Multiplayer Fantasy is a mobile casual game developed by Super Ludo™ Games. In this report on ad Intelligence, AppGrowing analyzes the marketing strategy of Super Ludo Multiplayer Fantasy, including its advertising techniques and top-performing creatives. 1. Basic Information of Super Ludo Multiplayer Fantasy App Name: Super Ludo Multiplayer Fantasy Category: Casual Game Tags: - Developer: Super Ludo™ Games Worldwide Release Date: - Total ads as of today: 12,861 Check More Information about this game 2. Overall Advertising Trends of Super Ludo Multiplayer Fantasy We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing Monitoring period: 2022-04-09 ~ 2022-05-09 Advertising Format & Creative Type From the ads format, In-Feed accounts for 99.99%. In terms of ad creative type, Video accounts for 81.63%. Source: AppGrowing Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-09, Super Ludo Multiplayer Fantasy's proportion of networks impressions is placed as: This game uses Facebook for advertising the most. Facebook 25.09%, Meta Audience Network 24.97%, Instagram 24.97%, Messenger 24.97%. Source: AppGrowing 3. Top 3 Mobile Game Ad Creatives Analysis of Super Ludo Multiplayer Fantasy In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1 Ad Creative #2 Ad Creative #3 As can be summarized from these creatives, they are very consistent in […]