Kiss of War | Mobile Game Ad Analysis

Kiss of War is a mobile war strategy game developed by tap4fun. In this mobile game ads report, AppGrowing analyzes the marketing strategy of Kiss of War, including their advertising techniques and top-performing creatives.

1. Basic Information of Kiss of War

App Name: Kiss of War

Category: Strategy

Game Tags: War

Developer: tap4fun

Worldwide Release Date: Dec 18, 2019

Total ads as of today: 4,323

Check more information about this game

2. Overall Advertising Trends of Kiss of War

We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions.

Source: AppGrowing Monitoring period: 2022-03-01 ~ 2022-03-28

Advertising Format & Creative Type

From the ads format, Rewarded Video accounts for 92.15%; In terms of ad creative type, Fullscreen Video accounts for 98.91%.

Source: AppGrowing

Media Platform Analysis

Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide.

According to the analysis of AppGrowing, we can see as of 2021-03-28, Kiss of War's proportion of networks impressions is placed as:

This game uses Unity Ads and Meta Audience Network for advertising the most.

Unity Ads 90.77%,

Meta Audience Network 7.30%,

Messenger 0.64%,

Facebook 0.64%,

Instagram 0.64%.

Source: AppGrowing

3. Top 3 Mobile Game Ad Creatives Analysis of Kiss of War

In this section, We're going to take a look at the current top-performing creatives for this game.

Ad Creative #1

Ad Creative #2

Ad Creative #3

Through the above analysis, we can see that most of these ad creatives consist of plot + interaction + female characters, attracting users' attention by displaying in-game scenes and interacting with characters.

In conclusion

The above is the mobile game ads intelligence analysis of Kiss Of War. Getting insight into your competitors from ad intelligence will be helpful for us to formulate correct and effective marketing strategies. By using competitive intelligence tools such as AppGrowing, you can track the ad performance of competitors to adjust your campaigns, optimize your budget and improve ad ROI!