AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. brief
  3. This article

Lilith Games' New SLG Palmon: Survival Strategy Analysis | AppGrowing

2025年1月23日 636Browse 0Like 0Comments

At the beginning of the year, Lilith Games' SLG Palmon: Survival entered its soft launch phase in select regions.

The game is officially described as an open-world survival and crafting simulation game, but in essence, it is a 4X strategy game that integrates various gameplay elements such as pet capturing and simulation management.

This article will analyze its advertising strategy based on data from AppGrowing, revealing the reasons behind its success.

Advertising Strategy Overview

According to AppGrowing data, Palmon: Survival ran a total of 1,753 ads, covering 33 regions and 8 ad platforms.

The majority of these ads were native ads, accounting for over 69%.

In terms of ad creatives, video ads were the dominant format, making up over 49% of all materials.

Ad Volume Peaks

At the beginning of this month, Palmon: Survival saw a significant increase in ad spending. On January 10, the game’s launch day, the ad volume surpassed 800 ads, setting the current daily ad volume peak.

Over the past ten days, ad placements have remained relatively stable, with an average daily ad count exceeding 500 ads.

Primary Advertising Platforms

Palmon: Survival chose Meta Ads as its primary advertising platform, accounting for over 70% of the total ad spend, followed by Google Ads, which contributed more than 28%.

This is mainly because Meta Ads and Google Ads offer a broad user base. By investing heavily in these platforms, Palmon: Survival can precisely target its desired audience, thereby improving ad conversion rates.

Conclusion

From AppGrowing's analysis of Palmon: Survival's advertising strategy, we can see its refined and diversified approach to ad placements.

This article aims to provide valuable insights to help you achieve greater success in your future advertising efforts.

MORE:

  1. Lilith Games ' RPG Game AFK Journey: Advertising Strategy Analysis | AppGrowing AFK Journey, an RPG developed by Chinese publisher Lilith Games, has recently achieved notable success in multiple global markets. This...
  2. A Fierce Advertising Competition Between miHoYo, Lilith Games, Nuverse and Glaciers Games [April 2023 Global Mobile Games Advertising Review] Entering Q2 2023, the demand for advertising of mobile games is increasing. According to AppGrowing, the app volume of global...
  3. Peak Games Match Factory! Strategy Analysis | AppGrowing Match Factory! is a puzzle game released by Peak Games in November 2023. Since its launch, the game has steadily...
  4. Dream Games's Match 3 Game Royal Kingdom Strategy Analysis | AppGrowing Dream Games’ Match-3 game Royal Kingdom officially launches globally after over a year of testing. Royal Kingdom is the sequel...
Tags: advertise mobile games Lilith Games open-world
Last updated:2025年1月23日

weng, zitao

The man was lazy and left nothing behind

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Exclusive Interview
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Seven Years Sharpening the Blade: Destiny: Rising Carves Out a New Path for NetEase in Shooters Advertising Strategy Analysis of Acecraft: Sky Hero | AppGrowing Advertising Strategy Analysis of Destiny: Rising | AppGrowing Century Games’ Global Breakthrough: From Acquisition Gamble to Industry Kingmaker Advertising Strategy Analysis of Tiles Survive! | AppGrowing July 2025 Non-gaming App Advertising Review
July 2025 Non-gaming App Advertising Review包揽出海收入榜冠亚军,还有新品闯入 TOP30,这家北京厂商在海外杀疯了2024 年德国游戏市场分析:玩家支出总额降至 94 亿欧元,整体增长放缓港台出海新游《歐啦!守得豬》广告投放策略拆解式 | AppGrowingAdvertising Strategy Analysis of Tiles Survive! | AppGrowingCentury Games’ Global Breakthrough: From Acquisition Gamble to Industry Kingmaker
2022 Mobile Gaming Market for Latin America October 2024 Mobile Game Advertising Review:Whiteout Survival Retained The Top Position,Lingxi Games Launches Its New Game Advertising Strategy Analysis of 斗羅大陸:獵魂世界 | AppGrowing April Revenue Soars 342%: Lands of Jail Emerges as a New Dark Horse in the Sim-Management + 4X Genre Tây Du VNG: Đại Náo Tam Giới - How to Dominate the Role Playing Game Market with Smart Advertising Galaxiga Arcade Shooting Game: A Winning Example of Arcade Game Advertising
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.