At the beginning of the year, Lilith Games' SLG Palmon: Survival entered its soft launch phase in select regions. The game is officially described as an open-world survival and crafting simulation game, but in essence, it is a 4X strategy game that integrates various gameplay elements such as pet capturing and simulation management. This article will analyze its advertising strategy based on data from AppGrowing, revealing the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, Palmon: Survival ran a total of 1,753 ads, covering 33 regions and 8 ad platforms. The majority of these ads were native ads, accounting for over 69%. In terms of ad creatives, video ads were the dominant format, making up over 49% […]

The open-world game Infinity Nikki by Papergames has launched in multiple regions globally. According to Papergames reports, Infinity Nikki garnered over 30 million global pre-registrations before its release. This article leverages data from AppGrowing to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy Overview Based on AppGrowing data, Infinity Nikki has deployed 724 ads across 29 regions and 9 advertising platforms. Over the past week, it ran 273 ads, with the daily peak occurring on October 21, when ad placements exceeded 198. Rewarded video ads dominated, accounting for over 44% of total ads, followed by in-feed ads at over 32%. Regarding ad format, Infinity Nikki primarily relied on video, which comprised more than 88% of […]