救世者之樹：新世界 is an MMORPG game released by Sialia Games in October 2024 in Taiwan.

After its launch, the game quickly rose to the top of the iOS game sales charts in the region.

Based on data from AppGrowing, this article will analyze the advertising strategy of 救世者之樹：新世界 to uncover the reasons behind its success.

Advertising Overview

According to AppGrowing data, 救世者之樹：新世界 has launched a total of 3,693 ads, covering 19 regions and 5 advertising platforms.

Over the past month, the game has released 1,333 ads, with a heavy focus on in-feed advertisements, accounting for 81.39% of its total ads.

The advantage of in-feed ads is their ability to blend seamlessly into the user's browsing experience, increasing both click-through rates and conversion rates.

This format is likely chosen for its strong performance on mobile devices, especially on social media platforms where users are more likely to engage with dynamic content.

The majority of the ad creatives for 救世者之樹：新世界 are videos, which comprise over 58% of the total ads.

Advertising Volume Peaks

Notably, after pre-registration opened at the end of August, the game began ramping up its ad efforts.

The peak for daily ad volume occurred on October 4, with over 360 ads released in one day.

By maintaining a high level of advertising during the pre-registration phase, the game was able to build a solid user base before launch, which helped stimulate market activity upon its official release.

Main Advertising Platforms

救世者之樹：新世界 chose Meta Ads as its primary advertising platform, with over 80% of its ads placed there.

This is largely due to the strong user base of Facebook and Instagram in Taiwan.

By running a large number of ads on Meta platforms, the game was able to accurately target its audience, boosting conversion rates.

Conclusion

Through AppGrowing’s analysis of 救世者之樹：新世界 and its advertising strategy, we can see a highly refined and diversified approach to ad placement.

Hopefully, this article provides valuable insights that will help you achieve greater success in your future advertising efforts.