At the end of last year, Rollic Games launched its new puzzle game, Color Block Jam. By the end of January this year, the game’s ranking on the US iOS Free Games Chart started to surge and has now reached the top three. This article will analyze its advertising strategy based on AppGrowing data and reveal the factors behind its success. Advertising Strategy Overview According to AppGrowing data, Color Block Jam ran a total of 1,039 ads, covering 35 regions and 8 advertising platforms. The majority of the ads were In-Feed ads, accounting for over 84% of the total. In terms of creative materials, the game primarily used videos, which made up over 91% of the total ads. Ad Volume Peaks […]