Dream Games’ Match-3 game Royal Kingdom officially launches globally after over a year of testing. Royal Kingdom is the sequel to Royal Match, which has generated nearly $4 billion in revenue. This article analyzes its ad placement strategy using data from AppGrowing to uncover the factors behind its success. Advertising Strategy Overview According to AppGrowing, Royal Kingdom has run 10,004 ads across 28 regions and 10 ad platforms. In the past month alone, the game deployed 1,046 ads, with the daily peak reaching over 550 on October 22. Rewarded videos accounted for over 43% of total ads, followed by In-Feed ads at 28%. Regarding ad formats, video content dominated, making up over 84%. Peak Advertising Activity From May to early June last year, […]

Tencent’s subsidiary Miniclip recently announced a $1.2 billion acquisition of Easybrain from Embracer Group, with the deal expected to close in early 2025. Miniclip, which joined Tencent in 2015 as a pioneer in the global casual gaming sector, has not only made significant progress in casual sports games but has also acquired over a dozen studios in recent years, greatly expanding Tencent’s footprint in the international casual gaming market. The acquired company, Easybrain, is a top-tier developer in the casual puzzle genre, specializing in Sudoku, crossword, and jigsaw puzzle games. Just recently, Easybrain announced that its mobile games have surpassed 2 billion downloads, cementing its position in the global gaming market. At first glance, the acquisition appears to be a […]

Over 7000 casual games have been screened out according to certain aspects: convenience to obtain, simplicity to operate for new users, lower time-consumption, and hardware.