The following is AppGrowing Global’s monthly review of global mobile game media buying in January 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world. 01 Trends in Mobile Game Advertising Judging from the data of mobile game ads in January, there were 21,395 mobile games created 2,270,065 mobile game ads, with 725,884 ad creatives. The peaks of the number of apps and the volume of ads are concentrated in the middle and late ten days, among which the volume of ads on January 21 is the largest, reaching 572,080 in a single day. The number of apps being advertising throughout the month changes smoothly, while the number of ads shows […]