Eggy Party is a casual game that has taken the Southeast Asian market by storm. It is a fun and addictive game that lets players hatch eggs, collect cute pets, and compete with friends. But how did this game achieve such impressive results in a short time? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing, a professional marketing intelligence platform, to reveal the secrets of Eggy Party’s success.   01 Eggy Party: A Fun and Addictive Casual Game by NetEase Eggy Party is a casual game published by NetEase, a leading game developer and publisher from China. It started pre-registration on 2023-08-09 and was officially launched on 2023-09-08. The latest version […]

MONOPOLY GO! has been a huge hit since its launch in March 2023. It has created 27,349 ads in total, covering 49 areas and 14 media. It has also topped the App Store charts in 23 countries and regions, and entered the Top 10 in 28 more. How did MONOPOLY GO! achieve such impressive results with its advertising strategy? What are the secrets behind its ad creatives, media channels, and regional markets? Here's an in-depth analysis by AppGrowing. We will also provide some suggestions for other Family game developers who want to learn from its success.   01 The Dominance of In-feed Ads and Image Creatives   MONOPOLY GO! is a Family game that brings the classic board game to […]