2022 was a year of advertising contraction for the global mobile gaming industry, a trend that continues into Q1 2023, with developers showing a more cautious approach to new releases and advertising campaigns. AppGrowing, together with Youxiputao.com and diandian.com, released Q1 2023 Mid Core & Hard Core Mobile Games Global Advertising Report in order to help practitioners in the mobile game industry to better grasp the changes in the global market. The report provides a systematic review and analysis of market revenue and download volume, advertising, game categories and market development. The following are extracts from the report, and the full report is available at the end of this article. 01 Mobile Game Market Summary According to diandian.com, in Q1 […]

According to AppGrowing, Habby's new game "SSSnaker"(Chinese:蛇蛇貪吃） has generated numerous new ads recently, and now won the Top 5 in the new product list. "SSSnaker" was launched on March 21, and its downloads and revenue have grown rapidly since then. On app store charts, the game has already reached the top of the iOS free charts in the Hong Kong, Macao, Taiwan and South Korea markets, second in Japan and ninth in the United States. In terms of revenue, "SSSnaker" has entered the top 10 iOS revenue chart in Taiwan. Considering that the game adopts a mixed monetization model, the actual income will be even higher.     Right after "Survivor.io", Habby has come up with another "Roguelite +" game. […]

Zen Match is a mobile puzzle matching game developed by Good Job Games. In this report about ads in games, AppGrowing analyzes the marketing strategy of Zen Match, including their advertising techniques and top-performing creatives. 1. Basic Information of Zen Match App Name: Zen Match Category: Puzzle Game Tags: Matching Developer: Good Job Games Worldwide Release Date: Nov 2020 Total ads as of today: 16,627 Check More Information about this game   2. Overall Advertising Trends of Zen Match We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-03-19 ~ 2022-04-19   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 63.07%. In terms of ad creative type,  Fullscreen Video accounts for 74.62%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-19, Zen Match's proportion of networks impressions is placed as: This game uses Unity Ads and Meta Audience Network for advertising the most. Unity Ads 27.77%, Meta Audience Network 25.64%, Admob 17.38%, Facebook 10.62%, Instagram 8.37%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Zen Match In this section, We're going to take a look at the current top-performing creatives for for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3   Through the above analysis, we can see that most of these ad creatives show how to play the puzzle game, also some of them challenge players, like "Can you do better?", stimulating players' winning spirit.   In conclusion The above is the intelligence of ads in games analysis of Zen Match. Getting insight into your competitors from ad intelligence will be helpful for us to formulate correct and effective marketing strategies. By using competitive intelligence tools such as […]