At the beginning of the year, Lilith Games' SLG Palmon: Survival entered its soft launch phase in select regions. The game is officially described as an open-world survival and crafting simulation game, but in essence, it is a 4X strategy game that integrates various gameplay elements such as pet capturing and simulation management. This article will analyze its advertising strategy based on data from AppGrowing, revealing the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, Palmon: Survival ran a total of 1,753 ads, covering 33 regions and 8 ad platforms. The majority of these ads were native ads, accounting for over 69%. In terms of ad creatives, video ads were the dominant format, making up over 49% […]

Initially launched in SEA in June 2022, and then globally in April 2023, Farlight 84 is the first shooter game by Lilith Games. This wasteland-themed action mobile game was considered to be the most low-profile game, since Lilith Game has not carried out advertising for it. However, according to AppGrowing, in June, Farlight 84 eventually began massive advertising.   01 No Pre-heating Advertising, Farlight 84's Post-Released Ad Strategy   As Lilith Games' first third-person shooter developed with UE4, Farlight 84 was announced at Unreal Open Day 2020. After a few betas, it was officially released last year by the new global publishing brand "Farlight Games" from Lilith Game, reflecting its high status in the company's gaming empire. Contrary to expectations, […]

Farlight 84 is an action game that combines shooting, survival, and parkour elements. It was developed and published by Lilith Games, a Chinese company that is known for creating popular games such as Rise of Kingdoms and AFK Arena. Farlight 84 was released in December 2020 and has since been one of the most played and praised games in the action game genre. How did Farlight 84 maintain its popularity and competitiveness in such a crowded and dynamic market? In this article, we will use the advertising intelligence data by AppGrowing to analyze the advertising strategies and tactics of Farlight 84. 01 The Consistent Performance of Farlight 84 One of the most impressive aspects of Farlight 84’s advertising performance is […]

The following is AppGrowing Global’s monthly review of global mobile game media buying in January 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile Game Advertising Judging from the data of mobile game ads in January, there were 21,395 mobile games created 2,270,065 mobile game ads, with 725,884 ad creatives. The peaks of the number of apps and the volume of ads are concentrated in the middle and late ten days, among which the volume of ads on January 21 is the largest, reaching 572,080 in a single day.     The number of apps being advertising throughout the month changes smoothly, while the number of ads shows […]