In H1 2024, the global mobile game advertising market continued to show signs of recovery. Over 6,000 new mobile games launched advertising campaigns in the second quarter, marking a significant increase from the first quarter. However, if we look back at the data from 2023, it is evident that since Q4 2023, there has been a steady decline in ad volume in the global mobile gaming market. Game developers are adopting a more cautious approach to user acquisition through advertising, reflecting the increasing competition in the international mobile game advertising arena. Despite this, as advertising has become a standard method for acquiring users, game companies still place significant emphasis on marketing. Meanwhile, Chinese developers remain actively engaged in overseas markets, […]

In the fast-paced world of mobile gaming, where user attention is a scarce resource, the art of advertising has become as crucial as the games themselves. At AppGrowing, we've been closely monitoring these trends, illuminateing the path for developers and marketers alike, and guiding them through the labyrinth of modern advertising strategies. AppGrowing's latest white paper, "Strategy and Creativity on Mobile Game Advertising 2024 Q1", distills the essence of what's working, what's new, and what's next in mobile game advertising. In this article, we'll share a glimpse into our findings and how they can empower your marketing efforts.   Click to Access the Full PDF The Hybrid Casual Revolution The hybrid casual game is emerging as a powerhouse in the […]

This is AppGrowing's monthly review of global mobile game media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world.   01 Trends in Mobile Game Advertising   On the whole, in March 2023, the number of mobile games advertised was 23,051, the number of mobile game ads in that month was 2,383,288, and the number of ad creatives was 784,943, all higher than February, reflecting a certain extent the rebound of the mobile games’ investment in advertising. The peak of ad volume and the number of apps being advertising in the month is concentrated in the first 20 days. Among them, the ad volume and the number of apps being […]

According to the statistics, mobile accounts for approximately half of the web traffic worldwide. For example, in the fourth quarter of 2021, mobile devices (excluding tablets) generated nearly 55 percent of global website traffic. Being in such an era, the importance of mobile marketing is self-evident. You may have heard of banner ads, In-Feed ads, native ads, and a few other terms, and have been confused by the wide variety. In this article, AppGrowing will give an overview of mobile advertising, introducing both mainstream and emerging forms of mobile advertising. (As you know, the core of AppGrowing's service centered around mobile ad intelligence)     If classified according to the location where the ads appear, mainstream mobile advertising can be broadly classified as follows: App Open Ads Banner Ads Interstitial Ads In-Feed Ads Rewarded Ads Pre-Roll Ads   1. App Open Ads   source: pangleglobal    App open […]

Mythic Heroes: Idle RPG is a mobile role-playing idle game developed by IGG.COM. In this report on tops ad weekly, AppGrowing analyzes the marketing strategy of Mythic Heroes: Idle RPG, including their advertising techniques and top-performing creatives. 1. Basic Information of Mythic Heroes: Idle RPG App Name: Mythic Heroes: Idle RPG Category: Role Playing Game Tags: Idle Developer: IGG.COM Worldwide Release Date: Oct 16, 2021 Total ads as of today: 24,791 Check More Information about this game   2. Overall Advertising Trends of Mythic Heroes: Idle RPG We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22   Advertising Format & Creative Type From the ads format, In-Feed accounts for 68.80%. In terms of ad creative type, Video accounts for 61.50%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, Mythic Heroes: Idle RPG's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Meta Audience Network 27.12%, Instagram 22.98%, Facebook 22.98%, Messenger 22.98%, Admob 2.80%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Mythic Heroes: Idle RPG In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can see that these ads repeatedly highlight the opportunity to get characters for free. Every new player will get 20 chances to […]

State of Survival: Zombie War is a mobile role-playing game developed by FunPlus International AG. In this report on ads management analysis, AppGrowing analyzes the marketing strategy of State of Survival: Zombie War, including their advertising techniques and top-performing creatives. 1. Basic Information of State of Survival: Zombie War App Name: State of Survival: Zombie War Category: Role Playing Game Tags: Survival Developer: FunPlus International AG Worldwide Release Date: Aug 30, 2019 Total ads as of today: 16,526 Check More Information about this game   2. Overall Advertising Trends of State of Survival: Zombie War We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 52.77%. In terms of ad creative type, Fullscreen Video accounts for 53.78%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, State of Survival: Zombie War's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Admob 22.63%, Facebook 15.04%, Instagram 15.04%, Meta Audience Network 14.94%, Messenger 14.74%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of State of Survival: Zombie War In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can find that the plot of most of its ad creatives is very similar: The protagonist is in the process of doing something, such as repairing a house, taking a shower, or running, when he or […]

War Robots Multiplayer Battles is a mobile action shooter game developed by PIXONIC. In this report on game intelligence of ads, AppGrowing analyzes the marketing strategy of War Robots Multiplayer Battles, including their advertising techniques and top-performing creatives. 1. Basic Information of War Robots Multiplayer Battles App Name: War Robots Multiplayer Battles Category: Action Game Tags: Shooter Developer: PIXONIC Worldwide Release Date: Aug 26, 2015 Total ads as of today: 47,764 Check More Information about this game   2. Overall Advertising Trends of War Robots Multiplayer Battles We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-09 ~ 2022-05-09   Advertising Format & Creative Type From the ads format, Native accounts for 32.95%. In terms of ad creative type, Fullscreen Video accounts for 27.63%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-10, War Robots Multiplayer Battles' proportion of networks impressions is placed as: This game uses Admob and Meta Audience Network for advertising the most. Admob 46.06%, Meta Audience Network 17.69%, Facebook 11.60%, Instagram 11.06%, Messenger 11.05%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of War Robots Multiplayer Battles In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1       Ad Creative #2       Ad Creative #3     Through the above analysis, we can see that it has a variety of advertising formats and creative types, and none of them […]

Lightning Drift Racing is a mobile racing car game developed by huee. In this report on game intelligence of ads, AppGrowing analyzes the marketing strategy of Lightning Drift Racing, including their advertising techniques and top-performing creatives. 1. Basic Information of Lightning Drift Racing App Name: Lightning Drift Racing Category: Racing Game Tags: Racing Car Developer: huee Worldwide Release Date: June 1, 2020 Total ads as of today: 6,952 Check More Information about this game   2. Overall Advertising Trends of Lightning Drift Racing We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-09 ~ 2022-05-09   Advertising Format & Creative Type From the ads format, In-Feed accounts for 99.65%. In terms of ad creative type, Video accounts for 72.68%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-10, Lightning Drift Racing's proportion of networks impressions is placed as: This game uses Meta Audience Network for advertising the most. Meta Audience Network 25.05%, Facebook 25.00%, Instagram 24.97%, Messenger 24.97%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Lightning Drift Racing In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above ad creatives, we can get […]

AMAZE!!! is a mobile casual game developed by Crazy Labs. In this report on store intelligence, AppGrowing analyzes the marketing strategy of AMAZE!!!, including their advertising techniques and top-performing creatives. 1. Basic Information of AMAZE!!! App Name: AMAZE!!! Category: Casual Game Tags: - Developer: Crazy Labs Worldwide Release Date: Mar 20, 2019 Total ads as of today: 10,804 Check More Information about this game   2. Overall Advertising Trends of AMAZE!!! We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-09 ~ 2022-05-09   Advertising Format & Creative Type From the ads format, Playable accounts for 96.22%. In terms of ad creative type, Fullscreen Video accounts for 99.37%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-09, AMAZE!!!'s proportion of networks impressions is placed as: This game uses Mintegral and Chartboost for advertising the most. Mintegral 96.86%, Chartboost 1.43%, Unity Ads 1.04%, Vungle 0.61%, ironSource 0.06%. Source: AppGrowing   3. Top 3 Mobile Game Ad Creatives Analysis of AMAZE!!! In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3   Through the above analysis, we can see that its advertising channels focus on Mintegral, and most of the game's ads format are Playable Ads.  These creatives all show the in-game scenes, where the interface looks quite simple. Through the images, I can't get to know how to play exactly, so I suppose they […]

Super Ludo Multiplayer Fantasy is a mobile casual game developed by Super Ludo™ Games. In this report on ad Intelligence, AppGrowing analyzes the marketing strategy of Super Ludo Multiplayer Fantasy, including its advertising techniques and top-performing creatives. 1. Basic Information of Super Ludo Multiplayer Fantasy App Name: Super Ludo Multiplayer Fantasy Category: Casual Game Tags: - Developer: Super Ludo™ Games Worldwide Release Date: - Total ads as of today: 12,861 Check More Information about this game   2. Overall Advertising Trends of Super Ludo Multiplayer Fantasy We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-09 ~ 2022-05-09   Advertising Format & Creative Type From the ads format, In-Feed accounts for 99.99%. In terms of ad creative type, Video accounts for 81.63%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-09, Super Ludo Multiplayer Fantasy's proportion of networks impressions is placed as: This game uses Facebook for advertising the most. Facebook 25.09%, Meta Audience Network 24.97%, Instagram 24.97%, Messenger 24.97%. Source: AppGrowing   3. Top 3 Mobile Game Ad Creatives Analysis of Super Ludo Multiplayer Fantasy In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1   Ad Creative #2   Ad Creative #3   As can be summarized from these creatives, they are very consistent in […]