HABBY, the publisher behind global hits like Archero, Archero 2, and Capybara Go!, each of which has surpassed $100 million in revenue, is back with a new title—Wittle Defender. Given the studio’s track record of success, this latest release has naturally drawn industry attention. This article leverages AppGrowing data to analyze Wittle Defender’s advertising strategy in detail. Advertising Overview According to AppGrowing, Wittle Defender has run a total of 2,621 ads across 14 regions and 9 ad platforms. The majority of creatives were in-feed ads, accounting for over 76% of the total, followed by rewarded video ads, which made up over 15%. In terms of ad formats, video made up more than 90% of total creatives, with vertical videos alone accounting […]

On April 22, Level Infinite’s FPS title Delta Force launched across multiple global markets. The game is an officially licensed revival of the classic FPS IP Delta Force, and it shot to the top of the U.S. iOS free games chart on launch day. This article uses AppGrowing data to analyze Delta Force’s advertising strategy. Advertising Overview According to AppGrowing, Delta Force has launched a total of 3,239 ads, spanning 56 regions and 10 ad platforms. The majority of placements were in-feed ads, accounting for over 47%, followed by rewarded video ads, which made up more than 36%. In terms of creatives, Delta Force focused heavily on video formats, which represented more than 75% of total ads. Vertical videos dominated, […]

Jujutsu Kaisen Phantom Parade is a role-playing game based on the Jujutsu Kaisen IP, launched by BILIBILI in November. After release, the game quickly rose to the top of the U.S. iOS free game chart. This article will use AppGrowing data to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy According to AppGrowing data, Jujutsu Kaisen Phantom Parade has run a total of 7,906 ads across 26 regions and 8 advertising platforms. Over the past month, 4,838 ads were placed, with a daily peak on October 11, reaching over 1,300 ads. The primary format is in-feed ads, making up nearly 70% of placements. The benefit of in-feed ads is their seamless integration into users' browsing […]

In H1 2024, the global mobile game advertising market continued to show signs of recovery. Over 6,000 new mobile games launched advertising campaigns in the second quarter, marking a significant increase from the first quarter. However, if we look back at the data from 2023, it is evident that since Q4 2023, there has been a steady decline in ad volume in the global mobile gaming market. Game developers are adopting a more cautious approach to user acquisition through advertising, reflecting the increasing competition in the international mobile game advertising arena. Despite this, as advertising has become a standard method for acquiring users, game companies still place significant emphasis on marketing. Meanwhile, Chinese developers remain actively engaged in overseas markets, […]

In the fast-paced world of mobile gaming, where user attention is a scarce resource, the art of advertising has become as crucial as the games themselves. At AppGrowing, we've been closely monitoring these trends, illuminateing the path for developers and marketers alike, and guiding them through the labyrinth of modern advertising strategies. AppGrowing's latest white paper, "Strategy and Creativity on Mobile Game Advertising 2024 Q1", distills the essence of what's working, what's new, and what's next in mobile game advertising. In this article, we'll share a glimpse into our findings and how they can empower your marketing efforts.   Click to Access the Full PDF The Hybrid Casual Revolution The hybrid casual game is emerging as a powerhouse in the […]

Here is AppGrowing's analysis of the global mobile game advertising markets in March 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In March, the weekly mobile game ad volume was above 2M. App volume remained above 25K, with increased competition. Creative volume was stable and grew slightly, above 500K in a single week. Both ad volume and app volume peaked at the beginning of the month. Over 1.77M ads on March 3, a significant increase from February. App volume peaked at 22,870 on March 4th. Looking at the markets, the Top 3 are North America, Southeast Asia, and Western Europe. North America accounted for 33.9% of ad volume. Latin America, Japan & Korea also accounted for more […]

3Q Chiến Chiến Chiến, developed by SohaGame, is an immersive card game that has taken the gaming world by storm. In this in-depth analysis article, we will delve into the advertising intelligence of the game, as meticulously collected and monitored by AppGrowing.   Expanding Advertising Reach and Coverage AppGrowing's data reveals that 3Q Chiến Chiến Chiến has created a total of 335 ads, effectively reaching a wide audience. These ads have been strategically placed across two areas and have utilized seven different media platforms. This extensive coverage indicates a well-planned advertising campaign that aims to maximize exposure and attract a diverse user base.   Securing Top Rankings on the App Store The success of 3Q Chiến Chiến Chiến is evident […]

In the competitive realm of mobile gaming, standing out is a feat that many aspire to but few achieve. Mộng Kiếm Tiêu Dao, an MMORPG published by Vietnam’s VGP Company, has not only stood out but also climbed to the top, securing the NO.1 spot on the App Store charts in Vietnam. This article delves into the advertising intelligence behind this success, as analyzed by AppGrowing, and examines the strategic moves that have led to the game’s impressive performance. Source: AppGrowing   01 Advertising Reach and Frequency   A Targeted Approach Mộng Kiếm Tiêu Dao’s advertising strategy is a testament to the power of targeted marketing. With 1,305 ads created, covering one area and six media, the game has achieved […]

Funtap officially released the mobile game Tiểu Yêu Tầm Đạo on February 28. Previously, the game has achieved brilliant results in global markets. According to AppGrowing, the game has been in the top 10 of App Store games for two weeks in a row and has occupied the No. 1 spot on Google Play role playing. Source: AppGrowing   01 Funtap's Treasure Chest Game Publishing Attempt   Treasure Chest games are often known as minigames in hardcore RPGs. Now, it has been extracted as the core gameplay of a light-core mobile game. All the players have to do is acquire treasure chests and open them. The way of gaining treasure chests and the battles after getting equipment are usually associated […]

Introduction: Captivating Gamers Worldwide In the fiercely competitive realm of mobile gaming, SPARKGAME’s Maple Rush has emerged as a formidable contender, thanks to its innovative advertising strategies. This analysis delves into the data monitored by AppGrowing, revealing how Maple Rush’s Idle RPG game captured the attention of gamers worldwide, from pre-registration buzz to post-launch triumph. Source: Maple Rush   01 Overall Data Analysis: A Global Advertising Phenomenon   Maple Rush’s advertising campaign was a colossal undertaking, with 4,649 ads spanning 17 regions and 7 media platforms. The game’s remarkable ascent to the number one spot in Singapore, Thailand, and Vietnam on the Google Play charts on March 8, 2024, is a testament to the efficacy of its marketing efforts. Additionally, […]