MONOPOLY GO! has been a huge hit since its launch in March 2023. It has created 27,349 ads in total, covering 49 areas and 14 media. It has also topped the App Store charts in 23 countries and regions, and entered the Top 10 in 28 more. How did MONOPOLY GO! achieve such impressive results with its advertising strategy? What are the secrets behind its ad creatives, media channels, and regional markets? Here's an in-depth analysis by AppGrowing. We will also provide some suggestions for other Family game developers who want to learn from its success.   01 The Dominance of In-feed Ads and Image Creatives   MONOPOLY GO! is a Family game that brings the classic board game to […]

Merge Mansion is a mobile puzzle-solving game developed by Metacore Games Oy. In this mobile game advertising report, AppGrowing analyzes the marketing strategy of Merge Mansion, including its advertising techniques and top-performing creatives. 1. Basic Information of Merge Mansion App Name: Merge Mansion Category: Puzzle Game Tags: - Developer: Metacore Games Oy Worldwide Release Date: Sep 16, 2020 Total ads as of today: 9,039 Check More Information about this game   2. Overall Advertising Trends of Merge Mansion We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-03-18 ~ 2022-04-18   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 49.69%. In terms of ad creative type,  Fullscreen Video accounts for 61.98%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-19, Merge Mansion's proportion of networks impressions is placed as: This game uses Meta Audience Network and Admob for advertising the most. Meta Audience Network 25.81%, Admob 18.44%, Facebook 16.70%, Unity Ads 13.86%, Instagram 12.02%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Merge Mansion In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2   Ad Creative #3   Through the above analysis, we can see that most of these ad creatives consist of plots and interactions of the two characters on the icon, with game elements like Merge and  Mystery, which arouse users' […]