At the end of last month, Kunlun Tech released its 2024 financial report, introducing two new revenue segments: "AI Software Technologies" and "Short Drama Platforms.” The latter proved particularly noteworthy, generating over RMB 167 million (approx. $23 million), accounting for 2.96% of total revenue. Among these, DramaWave, launched in the second half of 2024, received prominent attention. According to the report, by the end of March this year, the app had achieved an annualized revenue run rate (ARR) of approximately $120 million and surpassed 10 million monthly active users (MAUs), placing it among the top five players in the sector. Launched in September 2023, DramaWave entered a market already dominated by early movers such as ReelShort, ShortMax, and DramaBox, all […]

Here is AppGrowing's analysis of the global mobile App advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   Global App Ad Volume and App Volume remain high scale in November. For the first 3 weeks, ad volume was at 3M+ and App volume stayed above 30K. Creative volume was steady, at 700K+ per week. On a single day, consistent with mobile game's, the peaks of App Ad Volume and App Volume both appeared in the early days of the month, with November 1st being No. 1 for both, at 2.23M+ and 33,674, respectively. By region, the Top 3 in terms of Ad Volume are North America, Latin […]

Instagram is a globally popular social media platform, where users can showcase their lives and interests by capturing, editing and sharing photos, videos and messages. According to Instagram's official data, as of December 2022, Instagram has 1.5 billion monthly active users, and more than 500 million people use Instagram's stories feature every day. Instagram is not only a platform to display personal style and creativity, but also an advertising platform to attract and retain users. Especially for the mobile game industry, Instagram is an indispensable source of traffic. AppGrowing is a professional Ad Intelligence Analysis Platform, dedicated to providing global advertising monitoring, analysis and optimization services for advertisers, developers, agencies and others. AppGrowing has strong data collection and processing capabilities, […]

2022 was a year of advertising contraction for the global mobile gaming industry, a trend that continues into Q1 2023, with developers showing a more cautious approach to new releases and advertising campaigns. AppGrowing, together with Youxiputao.com and diandian.com, released Q1 2023 Mid Core & Hard Core Mobile Games Global Advertising Report in order to help practitioners in the mobile game industry to better grasp the changes in the global market. The report provides a systematic review and analysis of market revenue and download volume, advertising, game categories and market development. The following are extracts from the report, and the full report is available at the end of this article. 01 Mobile Game Market Summary According to diandian.com, in Q1 […]

Since last year, AI-related applications, represented by ChatGPT and Stable Diffusion, have been popping up. The extremely high output efficiency and content quality have led more and more industries to attach importance to the productivity evolution that AI may bring. For mobile marketing, the further growth of AIGC will enable a significant increase in ad productivity. AppGrowing has launched the new feature, [AI Voice Generator], which provides automated generation of Ad Scripts and Voiceover with AIGC technology. It greatly improves the efficiency of multilingual copy and audio production, and effectively reduces the threshold of ad creatives' localization.   01 15 Languages Supported   Currently, [AI Voice Generator] can generate scripts in 15 languages and 3 durations including 15s, 30s, and […]

Mythic Heroes: Idle RPG is a mobile role-playing idle game developed by IGG.COM. In this report on tops ad weekly, AppGrowing analyzes the marketing strategy of Mythic Heroes: Idle RPG, including their advertising techniques and top-performing creatives. 1. Basic Information of Mythic Heroes: Idle RPG App Name: Mythic Heroes: Idle RPG Category: Role Playing Game Tags: Idle Developer: IGG.COM Worldwide Release Date: Oct 16, 2021 Total ads as of today: 24,791 Check More Information about this game   2. Overall Advertising Trends of Mythic Heroes: Idle RPG We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22   Advertising Format & Creative Type From the ads format, In-Feed accounts for 68.80%. In terms of ad creative type, Video accounts for 61.50%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, Mythic Heroes: Idle RPG's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Meta Audience Network 27.12%, Instagram 22.98%, Facebook 22.98%, Messenger 22.98%, Admob 2.80%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Mythic Heroes: Idle RPG In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can see that these ads repeatedly highlight the opportunity to get characters for free. Every new player will get 20 chances to […]

State of Survival: Zombie War is a mobile role-playing game developed by FunPlus International AG. In this report on ads management analysis, AppGrowing analyzes the marketing strategy of State of Survival: Zombie War, including their advertising techniques and top-performing creatives. 1. Basic Information of State of Survival: Zombie War App Name: State of Survival: Zombie War Category: Role Playing Game Tags: Survival Developer: FunPlus International AG Worldwide Release Date: Aug 30, 2019 Total ads as of today: 16,526 Check More Information about this game   2. Overall Advertising Trends of State of Survival: Zombie War We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-22 ~ 2022-05-22   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 52.77%. In terms of ad creative type, Fullscreen Video accounts for 53.78%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-23, State of Survival: Zombie War's proportion of networks impressions is placed as: This game uses Admob for advertising the most. Admob 22.63%, Facebook 15.04%, Instagram 15.04%, Meta Audience Network 14.94%, Messenger 14.74%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of State of Survival: Zombie War In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above analysis, we can find that the plot of most of its ad creatives is very similar: The protagonist is in the process of doing something, such as repairing a house, taking a shower, or running, when he or […]

War Robots Multiplayer Battles is a mobile action shooter game developed by PIXONIC. In this report on game intelligence of ads, AppGrowing analyzes the marketing strategy of War Robots Multiplayer Battles, including their advertising techniques and top-performing creatives. 1. Basic Information of War Robots Multiplayer Battles App Name: War Robots Multiplayer Battles Category: Action Game Tags: Shooter Developer: PIXONIC Worldwide Release Date: Aug 26, 2015 Total ads as of today: 47,764 Check More Information about this game   2. Overall Advertising Trends of War Robots Multiplayer Battles We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-09 ~ 2022-05-09   Advertising Format & Creative Type From the ads format, Native accounts for 32.95%. In terms of ad creative type, Fullscreen Video accounts for 27.63%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-10, War Robots Multiplayer Battles' proportion of networks impressions is placed as: This game uses Admob and Meta Audience Network for advertising the most. Admob 46.06%, Meta Audience Network 17.69%, Facebook 11.60%, Instagram 11.06%, Messenger 11.05%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of War Robots Multiplayer Battles In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1       Ad Creative #2       Ad Creative #3     Through the above analysis, we can see that it has a variety of advertising formats and creative types, and none of them […]

Lightning Drift Racing is a mobile racing car game developed by huee. In this report on game intelligence of ads, AppGrowing analyzes the marketing strategy of Lightning Drift Racing, including their advertising techniques and top-performing creatives. 1. Basic Information of Lightning Drift Racing App Name: Lightning Drift Racing Category: Racing Game Tags: Racing Car Developer: huee Worldwide Release Date: June 1, 2020 Total ads as of today: 6,952 Check More Information about this game   2. Overall Advertising Trends of Lightning Drift Racing We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-09 ~ 2022-05-09   Advertising Format & Creative Type From the ads format, In-Feed accounts for 99.65%. In terms of ad creative type, Video accounts for 72.68%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-10, Lightning Drift Racing's proportion of networks impressions is placed as: This game uses Meta Audience Network for advertising the most. Meta Audience Network 25.05%, Facebook 25.00%, Instagram 24.97%, Messenger 24.97%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Lightning Drift Racing In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3     Through the above ad creatives, we can get […]

AMAZE!!! is a mobile casual game developed by Crazy Labs. In this report on store intelligence, AppGrowing analyzes the marketing strategy of AMAZE!!!, including their advertising techniques and top-performing creatives. 1. Basic Information of AMAZE!!! App Name: AMAZE!!! Category: Casual Game Tags: - Developer: Crazy Labs Worldwide Release Date: Mar 20, 2019 Total ads as of today: 10,804 Check More Information about this game   2. Overall Advertising Trends of AMAZE!!! We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-04-09 ~ 2022-05-09   Advertising Format & Creative Type From the ads format, Playable accounts for 96.22%. In terms of ad creative type, Fullscreen Video accounts for 99.37%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2022-05-09, AMAZE!!!'s proportion of networks impressions is placed as: This game uses Mintegral and Chartboost for advertising the most. Mintegral 96.86%, Chartboost 1.43%, Unity Ads 1.04%, Vungle 0.61%, ironSource 0.06%. Source: AppGrowing   3. Top 3 Mobile Game Ad Creatives Analysis of AMAZE!!! In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2     Ad Creative #3   Through the above analysis, we can see that its advertising channels focus on Mintegral, and most of the game's ads format are Playable Ads.  These creatives all show the in-game scenes, where the interface looks quite simple. Through the images, I can't get to know how to play exactly, so I suppose they […]