The following analysis by AppGrowing is based on advertising data from 50 countries/regions and 28 global media platforms. It examines the characteristics of overseas mobile app advertising in July 2024. In July 2024, the top three app categories with the highest percentage of advertising overseas were Shopping, Finance, and Tools. The top three new app categories were Business, Food & Drink, and Education.  Compared to June, the overall percentage of new apps being advertised in each category has declined, indicating that market competition is stabilizing in the short term and developers are acting more cautiously. Regarding ad volume, the Shopping category continued to lead significantly, with over 2.5 million ads and more than 1 million unique creative materials, maintaining the […]

In April 2024, the global app advertising landscape saw a consistent focus on Shopping, Tool, and Finance apps, with a notable shift towards Entertainment apps in terms of new launches. According to AppGrowing's analysis of ad data from 50 countries/regions and 25 global media platforms, Shopping apps maintained their lead in ad volume, while Tool held the second spot. However, Entertainment apps emerged as the most active category for new app introductions. The ad creatives for non-gaming ads were predominantly under 15 seconds, highlighting the trend for concise and impactful marketing strategies. In the Top 30 Non-gaming App Developers, Chinese developers made a significant presence, with 12 out of 30 spots, largely focusing on Shopping apps. Temu secured the top […]