Sword of Convallaria, a role-playing game published by XD Entertainment, a developer from Mainland China, recently launched in multiple global markets. This article delves into the advertising strategy behind its success, based on data from AppGrowing. Advertising Overview According to AppGrowing, Sword of Convallaria has launched a total of 1,206 ads across 14 regions and 7 advertising platforms. From July 1, 2024, to July 31, 2024, the game ran 934 ads, predominantly using in-feed and rewarded video ads, which together accounted for 86% of the total ad placements. In-feed ads blend seamlessly into the user’s browsing experience, enhancing click-through and conversion rates. This choice likely stems from their high effectiveness on mobile devices, especially on social media platforms where dynamic […]