AI generation technology is utilized in its promotion and certain gameplay features, such as generating distinctive AI female characters or enhancing the game's visual impact and fun with AI-generated narrative segments and scene visuals, bringing players a fresh gaming experience.
Advertising Overview
According to AppGrowing, 江湖有詭 launched a total of 23,907 ads across 23 regions and 11 media platforms from November 27, 2025, to December 30, 2025.
According to AppGrowing's data, In-Feed advertisements accounted for approximately 74.47% of total ad placements. Such an approach typically leads to higher engagement rates, as users may be more likely to interact with ads seamlessly blended within the content they are already viewing.
Primary Platforms
Where Winds Meet concentrated its media spend on Facebook Ads, which captured more than 10% of total placements.
This platform choice is indicative of a well-researched demographic targeting approach. Facebook's extensive user base and sophisticated targeting capabilities allow publishers like SPGFun to reach audiences most likely to engage with action games.
Ad Volume Peaks
The large-scale advertising campaign began at the beginning of December, roughly aligning with the game's launch date.
The peak ad volume, reaching 7,507 on December 8, signifies a tactical approach to ramping up advertising efforts during critical visibility periods, likely corresponding with events or trends within the gaming community.
Conclusion
江湖有詭's advertising performance and strategies, it’s evident that the game’s success stems from comprehensive advertising approaches, appealing creative formats, and targeted placement.
According to AppGrowing, optimizing the ad creative processes based on performance insights will enable more efficient and effective advertising campaigns moving forward. Leveraging such data can not only enhance user acquisition but also fortify the position of 江湖有詭 in an ever-competitive market.
