According to AppGrowing, NetEase's new battle royale mobile FPS game Blood Strike has surged to No. 2 on Google Play's pre-registered games list in the last 30 days and has taken the No. 5 spot on the App Store's list with an expanded ad campaign. Source: AppGrowing When it comes to NetEase's mobile FPS, the first thing that comes to mind is definitely Knives Out, which is still the most profitable self-developed game of theirs. Now that the "PUBG-like" gameplay is fading, NetEase is still exploring opportunities in the battle royale genre and has come up with a new game this year, Blood Strike, which has shown promising growth in some markets.   01 New Battle Royale FPS Aimed at […]

The AFK genre is undoubtedly notable in the booming Vietnamese mobile game market. Ever since SohaGame launched Tam Quốc Tốc Chiến ( Three Kingdom Heroes), such idel combat card games have swept through Vietnam. Recently, after Funtap's Lục Giới AFK (Six Realms AFK), the AFK title from SohaGame topped the local App Store and Google Play. Kỷ Nguyên AFK (Era AFK) ditched the usual themes related to Chinese Fantasy and Legends, and instead chose the theme from European mythology. Since its official launch on November 8, it has shown excellent chart results, accompanied with its great use of live-action elements in ad campaigns, AppGrowing found. Source: AppGrowing   01 Kỷ Nguyên AFK: Simple yet Colorful Typical AFK Mobile Game   […]

Released on September 12 and immediately topping the Vietnamese App Store and Google Play Top Free, the new mobile game Lục Giới AFK from local leading publisher Funtap is a Chinese fantasy strategy game with Idle gameplay. According to AppGrowing, its massive and consistent ad campaign is characterized with a youthful short video marketing strategy. Source: AppGrowing   01 How does Funtap Mine Innovation in Traditional Mythological Themes?   When it comes to Funtap's Chinese Fantasy games, some gamers may feel a lack of novelty. After all, the theme has absolutely ruled in the past offerings of the publisher, which runs on the path of mainly MMORPGs. But this time, it might try to show something new. The first thing […]

The new MMORPG by VTC Mobile topped the Vietnamese App Store and Google Play immediately after its official launch on August 17. According to AppGrowing, Lala Land: Lục Địa Bí Ẩn, a fantasy-themed anime-style mobile game, has consistently ranked Top 15 nearly a month after its release. Such impressive market performance is reminiscent of the globally popular Genshin Impact with the similar open world gameplay. Has VTC built on predecessors' experience or created a new success template? Source: AppGrowing   01 Lala Land: the Right Combination of Open World and MMORPG   MMORPGs dominate Vietnam's mobile game market, while open world mobile games, represented by Genshin Impact, have gained global popularity. But mobile games with both seem to be relatively […]

Metal Slug, the classic run-and-gun game from Japanese developer SNK, is one of the brightest stars of the arcade era. In August 2023, Metal Slug: Awakening, a licensed mobile game developed by TiMi Studio of Tencent from China, was officially released in Hong Kong, Macao & Taiwan of China, and Southeast Asia by Vietnamese NPH VNG. According to AppGrowing, Metal Slug: Awakening immediately topped Google Play and App Store game charts since its availability on August 22nd. Source: AppGrowing   01 Metal Slug's Maximum Reproduction and Innovative Gimmicks   Arcade games have been popular worldwide since last century, and there are two main ways in which they moved from the game halls to mobile phones. First, they continued to develop […]

Published by VGP, Vietnam's first post-doomsday style MMORPG Kỷ Nguyên GenZ (Gen Z Era) was released on July 13th. According to AppGrowing, the game has topped App Store and Google Play and consistently stayed in the top 20 and top 10 of each download chart respectively. Massive advertising made it the most advertised Vietnamese developer in the last 30 days. Source: AppGrowing   01 Ultimate Niche: Cyberpunk Art of Kỷ Nguyên GenZ   If someone says that Vietnamese mobile MMORPGs are ruled by Chinese-fantasy theme, no one will doubt it. But that doesn't mean that other themes and art styles can't win. In recent years, more genres of MMORPGs have been born in Vietnam, and some of them have gained […]

Authorized by South Korean developer Webzen and published by Vision Game, MU: Trứng Vàng Vô Hạn (Mu: Unlimited Golden Eggs) is the mobile game version of the classic PC game Mu Online. According to AppGrowing, after its release in Vietnam on July 3, the MMORPG immediately hit the No. 1 spot in Top Free and Top Grossing on Google Play and AppStore, and remained in the top 5 and top 10 respectively. Since its Pre-registration on June 13, the game had begun advertising campaign and scaled it after the official release.   01 Pre-registration and After-Launch Advertising Strategy of MU: Trứng Vàng Vô Hạn   Mu Online is a popular MMORPG in Vietnam. It was introduced in 2001 and is […]

Initially launched in SEA in June 2022, and then globally in April 2023, Farlight 84 is the first shooter game by Lilith Games. This wasteland-themed action mobile game was considered to be the most low-profile game, since Lilith Game has not carried out advertising for it. However, according to AppGrowing, in June, Farlight 84 eventually began massive advertising.   01 No Pre-heating Advertising, Farlight 84's Post-Released Ad Strategy   As Lilith Games' first third-person shooter developed with UE4, Farlight 84 was announced at Unreal Open Day 2020. After a few betas, it was officially released last year by the new global publishing brand "Farlight Games" from Lilith Game, reflecting its high status in the company's gaming empire. Contrary to expectations, […]

Recently, many new games from leading developers have gone on an advertising spree. In addition to Moonton's Watcher Of Realms, according to AppGrowing, Nuverse's Dragonheir: Silent Gods started a massive advertising campaign, topped the Google Play Pre-registration, and became a Top 5 game among loads of games that are already released by top Chinese developers. Source: AppGrowing Dragonheir: Silent Gods is about to be launched  in September 2023, according to data.ai. After the release of the global version of Earth: Revival（《星球：重啟》） in February, Dragonheir: Silent Gods will be the second Nuverse game to be available worldwide this year, carrying the company's expectation of building a global brand.   01 An Open-world TRPG on 5-Year Development and $15 M   Dragonheir: […]

miHoYo launched the hit mobile game Honkai: Star Rail in April and attracted global gamers' attention. A month later, on May 17, another adventure game, Light of Thel: New Era, was officially released in Southeast Asia and then topped the game charts in several countries. According to AppGrowing, this mobile MMORPG, published by Chinese developer LR Games, conducted a massive advertising campaign for the last 30 days and overpowered such hugely popular games as Coin Master and Honkai: Star Rail to lead the ad volume charts. Source: AppGrowing In 2019, this anime-themed game was first released in Mainland China, and has entered Hong Kong, Macau & Taiwan of China, Japan, Korea, Europe, and North America over the past 4 years […]