My Supermarket Simulator, developed by Game District LLC, is a supermarket simulation game launched this year that has successfully climbed to the top of the gaming charts in multiple regions worldwide.

1. Advertising Strategy

According to AppGrowing data, My Supermarket Simulator has deployed 1,547 ads across 46 regions and 12 ad platforms.

In the past month alone, the game ran 1,088 ads, with the daily ad peak reaching 534 ads on October 18.

Rewarded video ads make up the largest portion of the advertising mix at 49.91%.

This type of ad provides users with the option to watch an ad in exchange for in-game rewards, increasing user engagement and their acceptance of ads.

In terms of ad creatives, the campaign heavily relies on image ads, which account for over 59% of the total.

2. Key Ad Platforms

My Supermarket Simulator primarily uses Mintegral for its ad placements, with over 30% of the total ads being deployed on this platform.

Applovin follows closely with nearly 30% of the ad share.

The focus on these two platforms aligns well with the game’s reliance on rewarded video ads, as both platforms offer strong support for this format.

3. Conclusion

AppGrowing’s analysis of My Supermarket Simulator's ad strategy reveals a highly refined and diverse approach to ad placement.

We hope this article provides valuable insights to help you achieve even greater success in future ad campaigns.