My Supermarket Simulator, developed by Game District LLC, is a supermarket simulation game launched this year that has successfully climbed to the top of the gaming charts in multiple regions worldwide. 1. Advertising Strategy According to AppGrowing data, My Supermarket Simulator has deployed 1,547 ads across 46 regions and 12 ad platforms. In the past month alone, the game ran 1,088 ads, with the daily ad peak reaching 534 ads on October 18. Rewarded video ads make up the largest portion of the advertising mix at 49.91%. This type of ad provides users with the option to watch an ad in exchange for in-game rewards, increasing user engagement and their acceptance of ads. In terms of ad creatives, the campaign […]

蛋寶物語 is an MMORPG game released by eSkyFun in October 2024 across Taiwan, Hong Kong, Macau, Singapore, and Malaysia. After its launch, the game successfully entered the top ten on Taiwan’s iOS game revenue charts. Advertising Overview According to AppGrowing data, 蛋寶物語 has placed a total of 3,897 ads across 16 regions and 8 ad platforms. Over the past month, the game maintained this volume, with 71.64% of ads categorized as feed ads. The primary advantage of feed ads is their natural integration into the user browsing experience, enhancing both click-through and conversion rates. This choice of ad format likely reflects its effective performance on mobile devices, especially on social media platforms where dynamic content more easily attracts users. The […]

Sword of Convallaria, a role-playing game published by XD Entertainment, a developer from Mainland China, recently launched in multiple global markets. This article delves into the advertising strategy behind its success, based on data from AppGrowing. Advertising Overview According to AppGrowing, Sword of Convallaria has launched a total of 1,206 ads across 14 regions and 7 advertising platforms. From July 1, 2024, to July 31, 2024, the game ran 934 ads, predominantly using in-feed and rewarded video ads, which together accounted for 86% of the total ad placements. In-feed ads blend seamlessly into the user’s browsing experience, enhancing click-through and conversion rates. This choice likely stems from their high effectiveness on mobile devices, especially on social media platforms where dynamic […]

Merge Mansion is a mobile puzzle-solving game developed by Metacore Games Oy. In this mobile game advertising report, AppGrowing analyzes the marketing strategy of Merge Mansion, including its advertising techniques and top-performing creatives. 1. Basic Information of Merge Mansion App Name: Merge Mansion Category: Puzzle Game Tags: - Developer: Metacore Games Oy Worldwide Release Date: Sep 16, 2020 Total ads as of today: 9,039 Check More Information about this game   2. Overall Advertising Trends of Merge Mansion We usually analyze ad intelligence from trends of ad creative and media platforms. This helps us fully understand the overall marketing strategy of our competitors so that we can optimize our marketing plan. Of course, AppGrowing also supports the analysis of ad intelligence from other dimensions. Source: AppGrowing  Monitoring period: 2022-03-18 ~ 2022-04-18   Advertising Format & Creative Type From the ads format, Rewarded Video accounts for 49.69%. In terms of ad creative type,  Fullscreen Video accounts for 61.98%. Source: AppGrowing   Media Platform Analysis Understanding the competitor's advertising channels is the first step in marketing. AppGrowing covers mainstream media platforms worldwide. According to the analysis of AppGrowing, we can see as of 2021-04-19, Merge Mansion's proportion of networks impressions is placed as: This game uses Meta Audience Network and Admob for advertising the most. Meta Audience Network 25.81%, Admob 18.44%, Facebook 16.70%, Unity Ads 13.86%, Instagram 12.02%. Source: AppGrowing   3. Top 3 Ad Creatives Analysis of Merge Mansion In this section, We're going to take a look at the current top-performing creatives for this game. Ad Creative #1     Ad Creative #2   Ad Creative #3   Through the above analysis, we can see that most of these ad creatives consist of plots and interactions of the two characters on the icon, with game elements like Merge and  Mystery, which arouse users' […]