Jujutsu Kaisen Phantom Parade is a role-playing game based on the Jujutsu Kaisen IP, launched by BILIBILI in November. After release, the game quickly rose to the top of the U.S. iOS free game chart.

This article will use AppGrowing data to analyze its advertising strategy and uncover the reasons behind its success.

Advertising Strategy

According to AppGrowing data, Jujutsu Kaisen Phantom Parade has run a total of 7,906 ads across 26 regions and 8 advertising platforms.

Over the past month, 4,838 ads were placed, with a daily peak on October 11, reaching over 1,300 ads.

The primary format is in-feed ads, making up nearly 70% of placements.

The benefit of in-feed ads is their seamless integration into users' browsing experience, improving both click-through and conversion rates.

This format was likely chosen for its effectiveness on mobile, where social media platforms attract users through dynamic content.

In terms of creative type, video ads make up nearly 60% of the ads.

Ad Volume Peaks

The game has focused significantly on pre-registration advertising, with ad placements starting as early as late August when pre-registration opened in select regions.

As more regions opened for pre-registration, ad placements surged from late September to mid-October, with daily peaks on October 2 and 11, each day exceeding 1,300 ads.

Primary Advertising Platforms

Jujutsu Kaisen Phantom Parade primarily uses Meta Ads, which accounts for over 60% of its ad placements, followed by Google Ads at over 37%.

This emphasis on Meta Ads likely reflects the high engagement rates associated with in-feed and video ads on these platforms.

Conclusion

AppGrowing’s analysis of Jujutsu Kaisen Phantom Parade's advertising strategy highlights the game’s refined and diverse ad approach.

We hope this article provides valuable insights to support more effective advertising strategies in the future.