AppGrowing Global

  • Home
  • Ad Creatives
  • Top Apps
  • Product Feature
  • Pricing
  • Sign Up
  • EnglishEnglish
    • 中文中文
  1. Home
  2. brief
  3. This article

Advertising Strategy Analysis of KAIJU NO. 8 THE GAME | AppGrowing

2025年6月13日 177Browse 0Like 0Comments

Adapted from the hit manga series Kaiju No. 8, which has sold over 18 million copies in Japan alone, Kaiju No. 8: The Game officially opened global pre-registrations in late April and is expected to launch by the end of August.

Based on data from AppGrowing, this article examines the game’s international advertising strategy.

Ad Campaign Overview

According to AppGrowing, Kaiju No. 8: The Game has run a total of 2,569 ads across 6 regions and 9 ad platforms.

  • Ad formats: In-Feed ads dominate the campaign, accounting for more than 96%, followed by Rewarded Video at about 3%.

  • Creative formats: Video and image creatives are used almost evenly, with video making up approximately 50% (41% standard video, 19% vertical video) and image creatives accounting for about 46%.

Peak Ad Volume

The game’s ad campaign kicked off alongside the pre-registration launch in late April. Over the following month, the daily volume of ads remained consistently high, surpassing 1,000 placements per day and peaking at over 1,400.

By late May—roughly one month before launch—the campaign saw another surge, with daily ad volume exceeding 200 and hitting a high of nearly 500.

Top Ad Platforms

Kaiju No. 8: The Game leaned heavily on Meta Ads, which made up a staggering 96% of its total ad placements. Google Ads followed distantly with around 3%.

Conclusion

AppGrowing’s data reveals a highly structured and diversified ad strategy behind Kaiju No. 8: The Game. The campaign’s early and aggressive investment, paired with platform-specific tactics and format variety, positions the title for strong global performance.

For advertisers and developers alike, this case offers valuable insights into data-driven, large-scale user acquisition in the lead-up to a global mobile game launch.

MORE:

  1. Zynga's New Puzzle Game Game of Thrones: Legends RPG: Advertising Strategy Analysis | AppGrowing Game of Thrones: Legends RPG is a puzzle game developed by the Turkish developer Zynga, recently launched in several global...
  2. SP-Game 's New MMORPG Game Arcadia: Breath of the Land: Advertising Strategy Analysis | AppGrowing Arcadia: Breath of the Land is a MMORPG game developed by the Chinese company SP-Game, which has recently launched in...
  3. SP-Game’s RPG Game 最後的道長: Advertising Strategy Analysis | AppGrowing Recently, SP-Game's RPG game 最後的道長 has achieved impressive results in the Hong Kong, Macau, and Taiwan regions.  This article will...
  4. Advertising Strategy Analysis of Game of Thrones: Kingsroad | AppGrowing Netmarble has officially launched Game of Thrones: Kingsroad, a fully licensed MMORPG developed under HBO’s globally recognized Game of Thrones...
Tags: advertise mobile games Mobile Advertising Mobile Game Advertising
Last updated:2025年6月13日

weng, zitao

The man was lazy and left nothing behind

Like
< Previous
Next >
Stay tuned for latest mobile advertising trends. Subscribe Now!
Stay tuned for latest mobile advertising trends. Subscribe Now!
Categories
  • Adspy
  • Advertising Analysis
  • Advertising Media Analysis
  • brief
  • Data Reports
  • Exclusive Interview
  • Latest Events
  • Mobile Game Analysis
  • Monthly Report
  • Product Features
  • Regional Analysis
  • White Paper
Newest Hotspots Random
Newest Hotspots Random
Seven Years Sharpening the Blade: Destiny: Rising Carves Out a New Path for NetEase in Shooters Advertising Strategy Analysis of Acecraft: Sky Hero | AppGrowing Advertising Strategy Analysis of Destiny: Rising | AppGrowing Century Games’ Global Breakthrough: From Acquisition Gamble to Industry Kingmaker Advertising Strategy Analysis of Tiles Survive! | AppGrowing July 2025 Non-gaming App Advertising Review
点点互动开始做女性向休闲手游?《Tasty Travels》广告投放策略拆解 | AppGrowing
Papergames' Open-World Game Infinity Nikki Strategy Analysis | AppGrowing State of Survival: Zombie War | Mobile Game Ad Analysis Spider Fighting: Hero Game’s Ad Strategy Revealed - How It Became the No.1 Action Game in 2023 with AppGrowing’s Data Analysis AMAZE!!! | Mobile Game Ad Analysis May 2025 Mobile Game Advertising Review:Century Games’ Kingshot and Habby’s Wittle Defender Ramp Up Global Ad Spending Mobile App Advertising Trends Analysis: Chinese Developers Including SHEIN Topped the Most Advertised Developer Ranking [April 2023 Global Mobile App Advertising Review]
Follow Me
  • facebook
  • twitter
  • linkedin
  • youtube
  • medium

Copyright © 2021 App Growing Gloabl. All Rights Reserved.