Last month, IYAGAME launched pre-registration for its prison-themed simulation + 4X mobile game, Lands of Jail, across Hong Kong, Macao, Taiwan, Japan, and South Korea.
According to AppGrowing’s "Top Pre-Register" ranking, the game secured 2nd place on the App Store and 1st place on Google Play, demonstrating strong pre-launch momentum.
Advertising Strategy Analysis
Advertising Performance
Based on AppGrowing data, Lands of Jail has deployed a total of 2,355 ad creatives, spanning 35 regions and 6 ad platforms.
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The majority of ads are In-Feed, accounting for over 95% of the total.
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In terms of creative formats, images make up 51%, while vertical videos account for 46%, achieving a relatively balanced mix between static and video content.
Advertising Volume Peaks
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The game launched its ad campaigns on March 21, with a steady upward trend in spending.
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Daily ad volume remained above 900 placements, with the highest daily spending recorded on March 28, when the number of ads surpassed 1,600.
Key Advertising Platforms
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Meta Ads is the dominant platform, accounting for over 96% of total ad spend.
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Google Ads comes in second, contributing less than 4% of the total.
Conclusion
An analysis of Lands of Jail’s advertising strategy via AppGrowing reveals a highly refined and diversified approach to user acquisition.
We hope this article provides valuable insights to help you optimize your own advertising strategies and achieve even greater success in future campaigns.
