At the end of April, Kakao Games officially launched the international version of ODIN:VALHALLA RISING—a Norse mythology-themed MMORPG developed using Unreal Engine 4.

The game originally debuted in South Korea in 2021, where it continues to rank among the top-grossing titles. This strong domestic performance has set high expectations for its global release.

This article analyzes ODIN:VALHALLA RISING’s international advertising strategy using data from AppGrowing.

Advertising Overview

According to AppGrowing, ODIN:VALHALLA RISING ran a total of 1,086 ads across 15 regions and 7 ad platforms.
The majority of placements were in-feed ads, accounting for over 64%, followed by native ads at more than 16%.

As for ad creatives, the mix between video and image formats was nearly even. Within the video segment, vertical video made up close to 20%, while standard video formats accounted for around 30%.

Advertising Peaks

Ad campaigns began in early April but remained relatively conservative for over a month, with daily creatives typically staying under 100 sets.

Ad volume ramped up significantly by the end of April with the official launch, peaking at over 660 ads on May 5.

Primary Ad Platforms

ODIN:VALHALLA RISING primarily relied on Meta Ads, which accounted for over 68% of its ad distribution, followed by Google Ads at more than 28%.

Conclusion

AppGrowing’s analysis reveals a refined and diversified advertising approach behind the global rollout of ODIN:VALHALLA RISING—carefully balancing platform selection, creative formats, and timing.

We hope this breakdown offers valuable insights to help you optimize your own mobile game advertising strategies.