Đấu Thần Tuyệt Thế is a MMORPG game that has taken the Vietnamese market by storm. It was officially launched on August 10, 2023, and has quickly risen to the top of the App Store charts in Vietnam. How did this game achieve such a remarkable success in a short time? What are the secrets behind its advertising strategy? In this article, we will use the data and insights from AppGrowing to reveal the answers.
Đấu Thần Tuyệt Thế is a MMORPG published by Vplay from Vietnam. The game features a fantasy world with rich lore, diverse races, and epic battles. The game boasts stunning graphics, smooth animations, and realistic sound effects. The game also offers various modes of gameplay, such as quests, dungeons, raids, PvP, guild wars, and more. The game allows players to customize their characters with different classes, skills, weapons, outfits, mounts, pets, and wings.
Đấu Thần Tuyệt Thế was officially launched on August 10, 2023. The latest version is V1.1.1. The game is available for both iOS and Android devices. The game has received positive reviews from players and critics alike. According to the data monitored and collected by AppGrowing, the game has created 2,293 ads in total, covering 13 areas and 6 media. Taking August 13, 2023 App Store charts for instance, the game ranked NO.1 in Vietnam.
Đấu Thần Tuyệt Thế used a smart advertising strategy to reach its target audience effectively. The game
- Identify the best media sources for its target audience
- Choose the most effective ad formats and creatives for its campaign
- Adjust its ad frequency and budget according to the market demand
- Compare its ad performance with its competitors and industry benchmarks
- Discover new opportunities and trends for its app marketing
According to the data from AppGrowing, from August 5 to August 17, 2023, the game created 2,284 ads in total, around 100% of which are in the form of In-feed. Ad creatives are mainly Horizontal & Square Video. Its proportion is around 65.89%. The peak of ad volume in a single day was 747, which appeared on August 10, the launch day of the game.
Đấu Thần Tuyệt Thế so far advertised mostly on Facebook, with a total of 28.36% ads. This shows that it targeted the social media users who are likely to be interested in MMORPG games. By using In-feed ads with video creatives, it was able to capture the attention of the users with its stunning graphics and gameplay. The video creatives also showcased the features and benefits of the game, such as the customization options, the modes of gameplay, the rewards and events, etc.
Đấu Thần Tuyệt Thế also tested different versions of its ad creatives and keywords, and optimized them based on the feedback and data. For example, the game used different slogans and calls to action in its ads. By measuring the click-through rate and conversion rate of each ad creative and keyword, it was able to select the ones that performed the best.
Đấu Thần Tuyệt Thế is not only a successful game in terms of advertising, but also a game that stands out in the Vietnamese MMORPG game market. According to a survey by Statista, about 37 percent of Vietnamese respondents stated that they preferred to play online role-playing games. This shows that there is a high demand for MMORPG games in Vietnam.
However, the Vietnamese game market is also very competitive, as it is dominated by foreign games developed in China and Korea. These games have a large user base and a strong brand recognition in Vietnam. Therefore, the game had to face a lot of challenges and competition to gain a foothold in the market.
Đấu Thần Tuyệt Thế was able to overcome these challenges and competition by offering a unique and immersive experience to its players. The game is based on a popular novel called “Từng Thề Ước - Thượng Cổ Tình Ca”, which is a love story set in a fantasy world of gods, demons, fairies, and humans. The game faithfully recreates the novel’s plot, characters, and settings, and allows players to explore the world and interact with the characters. The game also has a rich and diverse content, such as quests, dungeons, raids, PvP, guild wars, etc., that cater to different preferences and play styles of the players. The game also has a social aspect, such as marriage, friendship, and chat systems, that enable players to connect with each other and form bonds.
Đấu Thần Tuyệt Thế is a game that delivers an immersive experience with stunning graphics and gameplay. The game has attracted many fans and followers who are loyal and passionate about the game. The game has also received positive reviews from players and critics alike, who praised the game for its quality and innovation.