Here is AppGrowing's analysis of the global mobile game advertising markets in December 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   The year-end sprint of game publishers is continuing. Except for Week 1, the Mobile Game Ad Volume remained above 2M every week in December. The App Volume remained above 16K, down from November, and the weekly trend of Creative Volume was stable, basically above 500K. On a single-day basis, Ad Volume peaked in the early days, with more than 1.34M on December 10th. App Volume peaked in the later days, with 18,607 mobile game ads on December 26th. In terms of markets, the Top 3 regions were North America, […]

According to AppGrowing, NetEase's new battle royale mobile FPS game Blood Strike has surged to No. 2 on Google Play's pre-registered games list in the last 30 days and has taken the No. 5 spot on the App Store's list with an expanded ad campaign. Source: AppGrowing When it comes to NetEase's mobile FPS, the first thing that comes to mind is definitely Knives Out, which is still the most profitable self-developed game of theirs. Now that the "PUBG-like" gameplay is fading, NetEase is still exploring opportunities in the battle royale genre and has come up with a new game this year, Blood Strike, which has shown promising growth in some markets.   01 New Battle Royale FPS Aimed at […]

As the year-end sprint period approaches, game publishers' willingness to utilize ads to acquire users becomes strong. According to AppGrowing, the Ad Volume and App Volume of the global mobile game market in November 2023 maintained a high scale with a small rise. Besides new games, we saw some older products that have been released for years skyrocket in Ad Volume and entered the TOP 15, such as Top Games Evony, FunPlus Guns of Glory and Tencent PUBG MOBILE. Here is AppGrowing's analysis of the global mobile game advertising markets in November 2023, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trend   In November, the Ad Volume of mobile game was above […]

Spider Fighting: Hero Game is a popular action game that lets players become a spider hero and fight against various enemies and bosses. The game was published by Zego Studio, a publisher from Vietnam, and has been updated to version V2.3.0 recently. Source: AppGrowing Spider Fighting: Hero Game has achieved remarkable success in the global market, thanks to its smart advertising strategy. In this article, we will use AppGrowing, an international marketing consultant, to analyze the advertising intelligence data of the game, and reveal how it managed to dominate the action game market with its ads.   01 Spider Fighting: Hero Game’s Ad Volume and Ad Format   According to the data monitored and collected by AppGrowing, Spider Fighting: Hero […]

Ngự Long Tại Thiên Mobile is a thrilling and immersive action game that has taken the Vietnamese market by storm. The game is published by VGP, a leading game publisher in Vietnam, and has recently updated to V4.0, which brings more exciting features and challenging gameplay. But how did the game achieve such a remarkable success? What are the secrets behind its advertising strategy? In this article, we will use AppGrowing to reveal some of the key insights and data about the game’s advertising performance.   01 Ngự Long Tại Thiên Mobile: The King of the App Store Charts in Vietnam   According to the data monitored and collected by AppGrowing, Ngự Long Tại Thiên Mobile has been consistently ranking high on the App Store charts in Vietnam. […]

Biệt Đội Đùn Đùn is a popular action game developed and published by Funzy, a Vietnamese game studio. The game features a team of cute and chubby heroes who fight against evil forces in various scenarios. The game was officially launched on and has attracted millions of players in Vietnam and other countries. How did Biệt Đội Đùn Đùn achieve such success in a competitive market? What are the secrets behind its advertising campaigns? In this article, we will use the data and insights from AppGrowing to analyze the advertising strategies of Biệt Đội Đùn Đùn and reveal some tips for app developers and marketers.   01 Biệt Đội Đùn Đùn’s Advertising Overview   According to AppGrowing, Biệt Đội Đùn Đùn […]

Toilet Monster Rope Game is a fun and addictive action game where you swing from one toilet to another using a rope. You have to avoid obstacles and enemies, collect coins and power-ups, and unlock new characters and toilets. The game was published by Zego Global Publishing, a Vietnamese publisher that specializes in casual and hyper-casual games. It was officially launched on June 27, 2023. Source: AppGrowing Since its launch, Toilet Monster Rope Game has achieved remarkable success in the global market. It has ranked No.1 in the action game category in 19 countries, including Japan, Mexico, Malaysia, France, Italy, Vietnam. It has also entered the top 10 in 25 other countries, such as the United States, Russia, Spain, Germany, […]

Farlight 84 is an action game that combines shooting, survival, and parkour elements. It was developed and published by Lilith Games, a Chinese company that is known for creating popular games such as Rise of Kingdoms and AFK Arena. Farlight 84 was released in December 2020 and has since been one of the most played and praised games in the action game genre. How did Farlight 84 maintain its popularity and competitiveness in such a crowded and dynamic market? In this article, we will use the advertising intelligence data by AppGrowing to analyze the advertising strategies and tactics of Farlight 84. 01 The Consistent Performance of Farlight 84 One of the most impressive aspects of Farlight 84’s advertising performance is […]

Hoa Kiếm Mobile is a 3D action MMORPG game developed by Funtap, a leading game publisher in Vietnam. The game is set in the historical period of the Tang Dynasty, featuring stunning graphics, diverse gameplay modes, and rich cultural elements. Hoa Kiếm Mobile was launched in June 2023 and quickly became one of the most popular games in the country, ranking No.1 on the App Store charts. How did Funtap achieve such impressive results in a competitive market? One of the key factors was their creative and effective advertising strategy, which leveraged the power of video ads to showcase the game’s features and appeal to gamers. In this article, we will analyze the ad creatives and performances of Hoa Kiếm […]