A year ago, at Tencent's annual staff meeting, Chairman Pony Ma criticized the gaming business for "resting on its laurels." Just one year later, this assessment has transformed into "a very impressive achievement." The overseas business has been emphasized once again, and it was revealed that Tencent's share of overseas game revenue is now close to half of its domestic business. In 2019, Tencent began accelerating its steps toward global expansion. Last year, the overseas gaming business was even seen as the company's biggest hope for internationalization. This year, Pony Ma once again gave positive feedback on the overseas business. 01.New and Old Products Jointly Pushed Revenues to New Highs According to the released financial reports, Tencent's overseas gaming business […]

At the end of last year, Century Games launched the new SLG game High Seas Hero. The game was rolled out in early January 2024 across North America, Hong Kong, Macau, Taiwan, and other global markets, and has begun to show significant market potential. This article, based on AppGrowing data, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, High Seas Hero has launched a total of 6,909 ads, covering 38 regions and 10 advertising platforms. The majority of the ads are in the form of native ads, accounting for more than 98% of the total. Regarding the ad materials, Century Games primarily uses video ads, which make up over 70% […]

The theme is often the key to breaking through in SLG games. Some seemingly unconventional themes can sometimes achieve unexpected success, such as the "mafia" themes in two SLG games, Mafia City and The Grand Mafia by YoTa Games, or the "ant" theme SLG The Ants: Underground Kingdom by StarUnion. Last November, Tap4Fun launched Top Girl, which also features a highly eye-catching theme — girl groups. Not only that, the characters of these girl groups are also generated by AI. After launching, Top Girl demonstrated strong market competitiveness. By the end of November, it had made its way into the top 200 on the U.S. iOS game revenue charts, and now it has climbed to around the top 100. Tap4Fun […]

At the beginning of the year, Lilith Games' SLG Palmon: Survival entered its soft launch phase in select regions. The game is officially described as an open-world survival and crafting simulation game, but in essence, it is a 4X strategy game that integrates various gameplay elements such as pet capturing and simulation management. This article will analyze its advertising strategy based on data from AppGrowing, revealing the reasons behind its success. Advertising Strategy Overview According to AppGrowing data, Palmon: Survival ran a total of 1,753 ads, covering 33 regions and 8 ad platforms. The majority of these ads were native ads, accounting for over 69%. In terms of ad creatives, video ads were the dominant format, making up over 49% […]

In late November last year, NetEase's MMORPG Justice Online was launched in Hong Kong, Macau, and Taiwan, performing impressively and even breaking into the top three on Taiwan’s iOS game revenue charts. This article leverages data from AppGrowing to analyze its advertising strategies and uncover the reasons behind its success. Advertising Strategy Overview According to AppGrowing, Justice Online ran a total of 5,329 ads, covering 27 regions and 11 ad platforms. The majority of these were native ads, accounting for over 72% of the total. As for ad creatives, the game primarily relied on video formats, which made up over 59% of all materials. Ad Volume Peaks In late October last year, ad spending for Justice Online increased significantly, peaking […]

Dream Games’ Match-3 game Royal Kingdom officially launches globally after over a year of testing. Royal Kingdom is the sequel to Royal Match, which has generated nearly $4 billion in revenue. This article analyzes its ad placement strategy using data from AppGrowing to uncover the factors behind its success. Advertising Strategy Overview According to AppGrowing, Royal Kingdom has run 10,004 ads across 28 regions and 10 ad platforms. In the past month alone, the game deployed 1,046 ads, with the daily peak reaching over 550 on October 22. Rewarded videos accounted for over 43% of total ads, followed by In-Feed ads at 28%. Regarding ad formats, video content dominated, making up over 84%. Peak Advertising Activity From May to early June last year, […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the rankings of mobile game advertising share by category this month, Casual, Puzzle, and Casino games secured the top three spots. Casino games continue to dominate in new ad placements, accounting for 36.55%, although this marks a decline from the 40.75%share observed last month. In terms of total ad volume, Puzzle and Casual games rank first and second, while Simulation games surpassed Role-Playing games to take third place. Video remains the primary creative format for global mobile game advertising, but its share has declined from 80.07% last month to 74.35% this […]

The open-world game Infinity Nikki by Papergames has launched in multiple regions globally. According to Papergames reports, Infinity Nikki garnered over 30 million global pre-registrations before its release. This article leverages data from AppGrowing to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy Overview Based on AppGrowing data, Infinity Nikki has deployed 724 ads across 29 regions and 9 advertising platforms. Over the past week, it ran 273 ads, with the daily peak occurring on October 21, when ad placements exceeded 198. Rewarded video ads dominated, accounting for over 44% of total ads, followed by in-feed ads at over 32%. Regarding ad format, Infinity Nikki primarily relied on video, which comprised more than 88% of […]

      According to SensorTower, Tencent's SLG mobile game Age of Empires Mobile saw significant revenue growth in October, ranking eighth on the global mobile game revenue growth chart with $10.7 million in revenue. According to 伽马数据（CNG）, SLG games accounted for an impressive 38.9% of revenue among the Top 100 overseas mobile games developed in China last year, vastly outperforming the second-place RPG genre at 16%. The revenue-generating capabilities of SLG games need no further emphasis. Conquering the SLG category would undoubtedly be a significant boost to Tencent Games’ global expansion. Now, Age of Empires Mobile seems to be that critical entry ticket. But what kind of game is it, and how has it managed to break through the […]

Archero 2, the sequel to Archero, has demonstrated impressive performance in the Hong Kong, Macau, and Taiwan regions, breaking into the top three on the iOS gaming revenue charts in all three markets. This article analyzes its advertising strategy based on data from AppGrowing, uncovering the reasons behind its success. Advertising Campaign Overview According to AppGrowing, Archero 2 has launched a total of 1,844 ads on iOS across 36 regions and 7 advertising platforms. In the past week alone, the game rolled out 1,143 ads, with the daily peak occurring on November 22, when over 1,100 ad groups were deployed in a single day. The majority of these ads were in-feed ads, accounting for more than 92%. The strength of […]