According to SensorTower, Tencent's SLG mobile game Age of Empires Mobile saw significant revenue growth in October, ranking eighth on the global mobile game revenue growth chart with $10.7 million in revenue. According to 伽马数据（CNG）, SLG games accounted for an impressive 38.9% of revenue among the Top 100 overseas mobile games developed in China last year, vastly outperforming the second-place RPG genre at 16%. The revenue-generating capabilities of SLG games need no further emphasis. Conquering the SLG category would undoubtedly be a significant boost to Tencent Games’ global expansion. Now, Age of Empires Mobile seems to be that critical entry ticket. But what kind of game is it, and how has it managed to break through the […]

Archero 2, the sequel to Archero, has demonstrated impressive performance in the Hong Kong, Macau, and Taiwan regions, breaking into the top three on the iOS gaming revenue charts in all three markets. This article analyzes its advertising strategy based on data from AppGrowing, uncovering the reasons behind its success. Advertising Campaign Overview According to AppGrowing, Archero 2 has launched a total of 1,844 ads on iOS across 36 regions and 7 advertising platforms. In the past week alone, the game rolled out 1,143 ads, with the daily peak occurring on November 22, when over 1,100 ad groups were deployed in a single day. The majority of these ads were in-feed ads, accounting for more than 92%. The strength of […]

At the end of last month, 4399 launched another WeChat mini-game in the Hong Kong, Macau, Taiwan, and Southeast Asian markets. The game successfully entered Taiwan’s iOS game bestseller list, reaching a peak position of sixth. Although this game bears the name 热血大作战, it is unrelated to the WeChat mini-game 热血大作战 released by 4399 a few months ago. In fact, its counterpart is 指尖无双. With its distinctive artistic style and a hybrid gameplay combining "simulation + SLG," 指尖无双 broke into the top ten of the WeChat mini-game bestseller list back in April this year. The mainland China success of 指尖无双 and its impressive overseas performance naturally spark curiosity: how did it stand out in the fiercely competitive mini-game market? And […]

Age of Empires Mobile, an SLG game published globally by Tencent's Level Infinite, made a remarkable debut by reaching the top of the iOS free game charts in 57 countries and regions on its launch day. This article leverages data from AppGrowing to analyze the advertising strategies behind its success and uncover the reasons for its strong performance. Advertising Strategy According to AppGrowing, Age of Empires Mobile has launched 14,821 ads across 43 regions and 10 advertising platforms. Over the past month alone, it released 5,212 ads, with the highest daily ad volume recorded on October 23, surpassing 2,100 placements. The campaign predominantly utilized in-feed ads, accounting for over 75% of the total. The seamless integration of in-feed ads into […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In October, the category distribution of ad placements for mobile games ranked Puzzle, Casual, and Casino games as the top three in terms of active ad placement. Notably, the Casino category saw a continued rise in new app ads, now accounting for 40.75% of new placements this month. In terms of total ad volume, Casual, Puzzle, and Role-Playing games remained the top three categories. Looking at ad format types and video length distribution, video-based creatives continued to dominate mobile game ads this period, rising to 80.07% of total ad placements.Video lengths were […]

Jujutsu Kaisen Phantom Parade is a role-playing game based on the Jujutsu Kaisen IP, launched by BILIBILI in November. After release, the game quickly rose to the top of the U.S. iOS free game chart. This article will use AppGrowing data to analyze its advertising strategy and uncover the reasons behind its success. Advertising Strategy According to AppGrowing data, Jujutsu Kaisen Phantom Parade has run a total of 7,906 ads across 26 regions and 8 advertising platforms. Over the past month, 4,838 ads were placed, with a daily peak on October 11, reaching over 1,300 ads. The primary format is in-feed ads, making up nearly 70% of placements. The benefit of in-feed ads is their seamless integration into users' browsing […]

In September, a mobile game called Capybara Go! has been launched in a few markets and has achieved good results in some Southeast Asian markets, successfully breaking into the Top Grossing iOS Games 10 in both Vietnam and Singapore. Since its exposure, Capybara Go! has attracted significant attention in the industry, not only for the product's own performance but also because of the manufacturer behind it, Habby, which has launched several hit casual games. By the way, the R&D studio behind Capybara Go! is Gorilla Games, the same team that brought us Archero and Survivor!.io. Archero helped Habby establish its reputation in the industry after only a year of existence, while Survivor!.io once again refreshed the industry's perception of Habby […]

My Supermarket Simulator, developed by Game District LLC, is a supermarket simulation game launched this year that has successfully climbed to the top of the gaming charts in multiple regions worldwide. 1. Advertising Strategy According to AppGrowing data, My Supermarket Simulator has deployed 1,547 ads across 46 regions and 12 ad platforms. In the past month alone, the game ran 1,088 ads, with the daily ad peak reaching 534 ads on October 18. Rewarded video ads make up the largest portion of the advertising mix at 49.91%. This type of ad provides users with the option to watch an ad in exchange for in-game rewards, increasing user engagement and their acceptance of ads. In terms of ad creatives, the campaign […]

蛋寶物語 is an MMORPG game released by eSkyFun in October 2024 across Taiwan, Hong Kong, Macau, Singapore, and Malaysia. After its launch, the game successfully entered the top ten on Taiwan’s iOS game revenue charts. Advertising Overview According to AppGrowing data, 蛋寶物語 has placed a total of 3,897 ads across 16 regions and 8 ad platforms. Over the past month, the game maintained this volume, with 71.64% of ads categorized as feed ads. The primary advantage of feed ads is their natural integration into the user browsing experience, enhancing both click-through and conversion rates. This choice of ad format likely reflects its effective performance on mobile devices, especially on social media platforms where dynamic content more easily attracts users. The […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In September 2024, the top three categories for mobile game advertising remained consistent: Casual, Casino, and Puzzle. Among them, Casino games continued to aggressively release new titles, with new advertising campaigns accounting for 32.19% of the total in September. The top three categories in terms of ad volume were Casual, Puzzle, and Role-playing Games. After deduplication, the number of creative assets for Casual and Puzzle games were quite similar. The majority of the advertising materials for overseas mobile games in this period were video-based, accounting for 79.46%. Most of the videos were […]