This is AppGrowing's monthly review of global mobile game media buying in March 2023 based on the advertising data of 24 media platforms in 50 countries/regions around the world. 01 Trends in Mobile Game Advertising On the whole, in March 2023, the number of mobile games advertised was 23,051, the number of mobile game ads in that month was 2,383,288, and the number of ad creatives was 784,943, all higher than February, reflecting a certain extent the rebound of the mobile games’ investment in advertising. The peak of ad volume and the number of apps being advertising in the month is concentrated in the first 20 days. Among them, the ad volume and the number of apps being […]
2022 is a year when the global mobile game industry enters a downward cycle. Various market research institutions generally predict negative growth in global mobile game revenue in 2022. AppGrowing’s data monitoring of the mobile advertising market outside mainland China also found that the proportion of mobile game advertisers in 2022 declined year-on-year, which reflects the contraction of the global mobile game industry. In order to help practitioners in the mobile game industry more fully understand the changes in the global mobile game market, AppGrowing released the "2022 Mobile Game Advertising White Paper", which interprets the 2022 mobile game marketing situation from the perspectives of market trends, category analysis, and top advertiser cases. The following is a summary of the […]
According to the statistics, mobile accounts for approximately half of the web traffic worldwide. For example, in the fourth quarter of 2021, mobile devices (excluding tablets) generated nearly 55 percent of global website traffic. Being in such an era, the importance of mobile marketing is self-evident. You may have heard of banner ads, In-Feed ads, native ads, and a few other terms, and have been confused by the wide variety. In this article, AppGrowing will give an overview of mobile advertising, introducing both mainstream and emerging forms of mobile advertising. (As you know, the core of AppGrowing's service centered around mobile ad intelligence) If classified according to the location where the ads appear, mainstream mobile advertising can be broadly classified as follows: App Open Ads Banner Ads Interstitial Ads In-Feed Ads Rewarded Ads Pre-Roll Ads 1. App Open Ads source: pangleglobal App open […]
1. Fake mobile game ads are not uncommon today Typically mobile game ads will show the most exciting features of the game and the gameplay, but not every ad, only the decent ones. What is annoying is that some others don't show the real gameplay in the game, which are the annoying fake mobile game ads. I guess you've already seen many examples of fake mobile game ads when surfing the Internet. Today not only mobile games but also Youtube or some social platforms like Facebook or Twitter, are usually plagued with advertisements for mobile games. The ads appear as long as you're connected to Wi-Fi or mobile data. Let's take a look at some examples. 1.1 Homescapes […]