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HABBY's New Game Wittle Defender Strategy Analysis | AppGrowing

HABBY, the publisher behind global hits like Archero, Archero 2, and Capybara Go!, each of which has surpassed $100 million in revenue, is back with a new title—Wittle Defender. Given the studio’s track record of success, this latest release has naturally drawn industry attention. This article leverages AppGrowing data to analyze Wittle Defender’s advertising strategy in detail. Advertising Overview According to AppGrowing, Wittle Defender has run a total of 2,621 ads across 14 regions and 9 ad platforms. The majority of creatives were in-feed ads, accounting for over 76% of the total, followed by rewarded video ads, which made up over 15%. In terms of ad formats, video made up more than 90% of total creatives, with vertical videos alone accounting […]

2025年4月30日 0Comments 68Browse 0Like weng, zitao Read more
Mobile Game Analysis

Hello Café: A Strategic Analysis of VNG’s Ad Campaigns and Market Penetration

01 Captivating Gamers with Hello Café’s Strategic Ad Campaigns   In the competitive landscape of mobile gaming, strategic advertising plays a pivotal role in a game’s success. VNG’s Hello Café has exemplified this through its targeted ad campaigns, monitored and analyzed by AppGrowing. This article delves into the data-driven journey of Hello Café’s marketing endeavors, from pre-registration buzz to post-launch triumphs, and the insights that can be gleaned for future advertising strategies. Source: AppGrowing   02 Overall Data Analysis: Measuring Hello Café’s Global Reach   Hello Café’s advertising footprint is impressive, with a total of 5,535 ads created, spanning 9 regions and 7 media platforms. This extensive reach is a testament to VNG’s commitment to capturing diverse markets. The game’s No.1 […]

2024年3月28日 0Comments 1370Browse 0Like App Growing Global Read more
Mobile Game Analysis

Maple Rush’s Ascendancy: A Strategic Ad Analysis by AppGrowing

Introduction: Captivating Gamers Worldwide In the fiercely competitive realm of mobile gaming, SPARKGAME’s Maple Rush has emerged as a formidable contender, thanks to its innovative advertising strategies. This analysis delves into the data monitored by AppGrowing, revealing how Maple Rush’s Idle RPG game captured the attention of gamers worldwide, from pre-registration buzz to post-launch triumph. Source: Maple Rush   01 Overall Data Analysis: A Global Advertising Phenomenon   Maple Rush’s advertising campaign was a colossal undertaking, with 4,649 ads spanning 17 regions and 7 media platforms. The game’s remarkable ascent to the number one spot in Singapore, Thailand, and Vietnam on the Google Play charts on March 8, 2024, is a testament to the efficacy of its marketing efforts. Additionally, […]

2024年3月21日 0Comments 1587Browse 0Like App Growing Global Read more
Data Reports

Annual Report: 2023 Global Mobile Game Advertising Trends

The global mobile gaming market returns to a positive state in 2023 compared to 2022, when advertising contracted. According to AppGrowing, global game ad volume grew a whopping 26.5% YoY in 2023, as the game industry returned to a high-input & high-output pattern. Specifically for categories and publishers, in 2023, we see more developers and games breaking through the red ocean of competition. For example, Century Games' Whiteout Survival has pioneered the "icy survival theme + light SLG" genre. Scopely's mobile game MONOPOLY GO! has become the dark horse of the casual category in 2023, with revenues of more than $1 billion in seven months. In addition to category innovation, more publishers have broken the growth bottleneck with the creative […]

2024年2月19日 0Comments 3178Browse 0Like App Growing Global Read more
Advertising Media Analysis

Latest Trend: Do Vietnamese Mobile Game Publishers prefer Facebook as before?

Vietnam is one of the fastest-growing and most promising markets for mobile games in Southeast Asia. For mobile games, it's crucial to utilize social media for marketing for their growth and monetization. Facebook is dominant as data published in Meta’s advertising resources indicates that Facebook had 70.40 million users in Vietnam in early 2022. The huge user base has facilitated mobile game advertising, but the single platform has led to intense competition. Facing such challenges and risks, will Vietnamese publishers keep choosing Facebook?   01 Why Do Vietnamese Mobile Games Prefer Advertising on Facebook?   The primary consideration for mobile game publishers is the large user base mentioned above. They can leverage Facebook to reach a wide and diverse audience […]

2023年10月16日 0Comments 1689Browse 0Like App Growing Global Read more
Mobile Game Analysis

Family Farm Adventure - Turned a Simple Island into a Global Sensation

Family Farm Adventure is a manage game that lets players explore a tropical island and restore its beauty. The game is developed and published by Century Games, a Chinese company that specializes in casual and simulation games. Family Farm Adventure has been a hit among global audiences, reaching the top charts in many countries and regions. How did the game achieve such success? What are the strategies and tactics behind its advertising campaigns? In this article, we will use AppGrowing to analyze the advertising intelligence of Family Farm Adventure and reveal some insights and tips for game developers and marketers. Source: AppGrowing   How Family Farm Adventure Dominated the Global Charts   According to the data monitored and collected by […]

2023年8月17日 0Comments 1955Browse 0Like App Growing Global Read more
Mobile Game Analysis

How X-hero Ranked NO.1 in Vietnam with Its Smart Advertising Strategy - Data Analysis by AppGrowing

X-hero is a card game from China, which has received rave reviews for its stunning graphics, immersive sound effects, and addictive gameplay. What made X-hero so successful? How did it use its smart advertising strategy to rank NO.1 in Vietnam? In this article, we will use the data analysis provided by AppGrowing to reveal the secrets behind X-hero’s advertising success.   01 X-hero’s Smart Advertising Strategy in Vietnam   According to AppGrowing, X-hero has created 899 ads in total, covering 2 areas and 7 media. The game has targeted Vietnam, where it ranked NO.1 in the Google Play charts on 2023-07-22. This shows that X-hero has a clear target market and a strong localization strategy. 02 Choosing the Right Ad […]

2023年7月24日 0Comments 1464Browse 0Like App Growing Global Read more
Mobile Game Analysis

How Chiến Giới 4D Became a Top Casual Game with Effective Advertising Campaigns

Chiến Giới 4D is a casual game that offers a thrilling and immersive experience of role-playing, action, and adventure. It was created and released by VPLAY, a Vietnamese game studio that focuses on developing high-quality mobile games for the global audience. The game has received rave reviews from players and critics alike, and has achieved impressive results in terms of downloads, revenue, and rankings. But how did Chiến Giới 4D manage to rise above the competition in the crowded and competitive casual game market? What are the secrets behind its advertising success? In this article, we will use the data and insights provided by AppGrowing to analyze the advertising strategies of Chiến Giới 4D and reveal some of the best […]

2023年7月24日 0Comments 1395Browse 0Like App Growing Global Read more
Mobile Game Analysis

Gun X Mobile - A Casual Game Topped Vietnam App Store

Gun X Mobile is a casual game that lets you shoot your way through various challenges and missions. It is published by SohaGame, a leading game developer and publisher from Vietnam. The game was launched in 2022 and has been updated regularly with new features and content. The latest version is V2.0.1, which added more guns, maps, and modes. How did Gun X Mobile become the number one casual game in the App Store in Vietnam? How did it attract and retain millions of players worldwide? In this article, we will use the data and insights from AppGrowing to analyze Gun X Mobile’s ad strategy and performance.   01 Gun X Mobile’s Ad Reach and Exposure According to the data […]

2023年7月23日 0Comments 1438Browse 0Like App Growing Global Read more
Mobile Game Analysis

How Solitaire: Classic Card Games Achieved Global Success with Smart Advertising Strategies

Solitaire: Classic Card Games is one of the most popular card game apps in the world. It is developed by Tripledot Studios, a UK-based publisher that specializes in casual and hyper-casual games. The app has been ranking high on the Google Play charts in many countries, such as United States, Japan, Australia, etc. But how did it achieve such a global success? What are the smart advertising strategies that it used to attract and retain users? In this article, we will use the data and insights from AppGrowing to reveal the secrets behind Solitaire: Classic Card Games’ success and provide some tips for app marketers who want to follow its footsteps.   01 The Power of Diversified Ads   One […]

2023年7月19日 0Comments 1466Browse 0Like App Growing Global Read more
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