Funtap officially released the mobile game Tiểu Yêu Tầm Đạo on February 28. Previously, the game has achieved brilliant results in global markets. According to AppGrowing, the game has been in the top 10 of App Store games for two weeks in a row and has occupied the No. 1 spot on Google Play role playing. Source: AppGrowing   01 Funtap's Treasure Chest Game Publishing Attempt   Treasure Chest games are often known as minigames in hardcore RPGs. Now, it has been extracted as the core gameplay of a light-core mobile game. All the players have to do is acquire treasure chests and open them. The way of gaining treasure chests and the battles after getting equipment are usually associated […]

Released on September 12 and immediately topping the Vietnamese App Store and Google Play Top Free, the new mobile game Lục Giới AFK from local leading publisher Funtap is a Chinese fantasy strategy game with Idle gameplay. According to AppGrowing, its massive and consistent ad campaign is characterized with a youthful short video marketing strategy. Source: AppGrowing   01 How does Funtap Mine Innovation in Traditional Mythological Themes?   When it comes to Funtap's Chinese Fantasy games, some gamers may feel a lack of novelty. After all, the theme has absolutely ruled in the past offerings of the publisher, which runs on the path of mainly MMORPGs. But this time, it might try to show something new. The first thing […]

MMORPG mobile games are one of the most popular categories in Vietnam. According to Sensor Tower, MMORPGs have always led the Vietnamese mobile game market. In June 2023, Hoa Kiếm Mobile, a new game officially released by local Vietnamese game developer Funtap, won the Top 1 of the App Store game chart at the beginning of its beta test. According to AppGrowing, the game ran massive advertising campaigns in its pre-registration and early launch period, which was a major reason why it managed to win among popular games from well-known developers such as VNG and VTC. Source: AppGrowing Hoa Kiếm Mobile is a typical Chinese Fantasy MMORPG with "swordplay" as the main selling point, allowing players to choose from 5 […]

Hoa Kiếm Mobile is a 3D action MMORPG game developed by Funtap, a leading game publisher in Vietnam. The game is set in the historical period of the Tang Dynasty, featuring stunning graphics, diverse gameplay modes, and rich cultural elements. Hoa Kiếm Mobile was launched in June 2023 and quickly became one of the most popular games in the country, ranking No.1 on the App Store charts. How did Funtap achieve such impressive results in a competitive market? One of the key factors was their creative and effective advertising strategy, which leveraged the power of video ads to showcase the game’s features and appeal to gamers. In this article, we will analyze the ad creatives and performances of Hoa Kiếm […]