Game of Thrones: Legends RPG is a puzzle game developed by the Turkish developer Zynga, recently launched in several global markets. This article, based on data from AppGrowing, will analyze its advertising strategy and reveal the reasons behind its success. Advertising Campaign Overview According to AppGrowing's data, Game of Thrones: Legends RPG ran a total of 4,256 ads across 47 regions and 10 advertising platforms. Between July 10, 2024, and August 8, 2024, the game launched 3,462 ads, primarily focusing on rewarded videos and native ads, which accounted for nearly 80% of the total. The advantage of rewarded video ads is their ability to seamlessly integrate into the user's browsing experience, increasing click-through and conversion rates. This ad format was […]